Tour/Travel makes every human feel relish and people love to share their experiences on social media with their friends and family. Word of mouth is the backbone of this industry, and it is imperative to make the best use of it to engage more customers.
The purpose of the referral program is to attract new customers so that they can try your services. Launch such a program that offers benefits to existing customers while adding new.
Incentives are a great way to attract new customers. Give away products and services to the referee so that they can also become a part of the community.
While launching a program, plan terms & conditions first. It should be very clear how referrers can get benefits, and how they can refer their friends, how many times they can take advantage.
Some companies put restrictions on referral program sharing options so that only valuable customers can get links with them.
About Thomas Cook
ThomasCook is an Indian travel agency, located in Mumbai, uses a referral program to boost their business at an affordable cost.
As we know, Referral Marketing is also known as a word of mouth marketing, which provides benefits to both the referrer and the referee, and ThomasCook takes advantage of it.
Refer a friend and referrer will get a travel coupon of Rs 12000.
When the referee buys any product or service using the link.
Additionally, both of them will get the BookMyShow voucher of INR 500.
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