Referral Marketing for Travel Industry

Tour/Travel makes every human feel relish and people love to share their experiences on social media with their friends and family. Word of mouth is the backbone of this industry, and it is imperative to make the best use of it to engage more customers.

referral marketing for travel industry

Trusted by great brands

Travel companies use mostly these kinds of offers on their site:

  • Inviting your friend using a custom URL or any sign-up code.
  • Offering discounts to referee for his first booking 
  • After the referee makes the payment, rewards get transferred to both the referrer and referee.
referral program offers
launch referral program

If you want to launch a referral campaign then kept these two things in your mind-

The referral program should be connecting new customers.

The purpose of the referral program is to attract new customers so that they can try your services.  Launch such a program that offers benefits to existing customers while adding new.

Incentives are a great way to attract new customers. Give away products and services to the referee so that they can also become a part of the community.

Terms and conditions should be clearly stated in the referral program.

While launching a program, plan terms & conditions first. It should be very clear how referrers can get benefits, and how they can refer their friends, how many times they can take advantage.

Some companies put restrictions on referral program sharing options so that only valuable customers can get links with them. 

referral program term & condition
thomascook referral program

How ThomasCook takes advantage of the referral program.

About Thomas Cook

ThomasCook is an Indian travel agency, located in Mumbai, uses a referral program to boost their business at an affordable cost.

 As we know, Referral Marketing is also known as a word of mouth marketing, which provides benefits to both the referrer and the referee, and ThomasCook takes advantage of it.

Their referral program contains three easy steps.

Step 1

Refer a friend and referrer will get a travel coupon of Rs 12000.

Step 2

When the referee buys any product or service using the link.

Step 3

Additionally, both of them will get the BookMyShow voucher of INR 500.

How can InviteReferrals help your business?

InviteReferrals provide unique features to their customers.

Let's learn them one by one.

  • Supports multiple platforms
  • In-depth analytics
  • Fully customizable plans
  • Multiple referrals and social sharing options
  • A personalized coupon based program
  • Role-based collaboration for the entire team
  • Great team support
invitereferrals support

Why Customers Love

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Neil Patel, Digital Marketing Expert

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