Refer a friend program can give more than 20X reach for high traffic websites. In this post we explain how lenskart got more than 1 Million customer referral invites through Refer a friend program in less than 2 months.
Goal : To drive Customer referral invites
Incentive : Rs 500 gift voucher to referrer for every referral sale. The average ticket size of lenskart is more than Rs 1000.
Results : 1 Million invites in less than 2 months
Points of Integration
The success of a refer a friend program is directly proportional to the referral campaign promotion. Below we list different ways by which Lenskart increased the visibility of their refer a friend program.
1. Refer a friend popup on Checkout page
Lenskart showed referral pop on the thank you page of their shopping kart. This created an impulsive behavior to refer friends.
2. Referral campaign Information page
It’s also a good idea to explain your referral program and how it works to your customers and potential referrers of your product. Lenskart created a campaign page to give complete step by step information about the customer referral program, ways to refer friends and claim reward. They also integrated the referral widget on this page to drive referrals.
3. Invite Landing page
Customers land on the landing page after accepting the referral invite. This page should be designed to drive maximum conversions from referral traffic. Lenskart display their top offers on this page to entice the customers into shopping and at the bottom referral program link is given to drive more referral invites.
4. Link to customer referral program page in site footer
Lenskart also put the link to the referral campaign information page in their site’s footer.
5. Program Promotion in emailers
Lenskart embedded a link to their refer a friend program page in all the email communications. This gave high visibility to the referral program driving good proportion of referral invites.
6. Facebook Referral Application
Lenskart installed the Facebook timeline referral application to drive referrals and sales through their Facebook fan base of 1 million.
Refer a Friend Invite text
Lenskart activated different customer referral options like email, Facebook notifications, Facebook share, tweet, chat, google+, twitter and LinkedIn. Below we display some of their invites for reference.
1. Facebook share
2. Refer a friend Tweet
Invitereferrals.com is the simplest tool to design and launch customer referral campaign in minutes. It is built for marketers and does not require any coding.
Where you at the Tech-Circle event at Delhi in 2012 December. I had pitched my product Askabt then.
yeah Gaurav I remember, how is your product doing now?
Wonderful ideas on getting more customers. But was all these 1 million invites converted to customers? Were there any duplicate invites? Is it possible to get such statistics.
Hi Harisankar, Invitereferrals does not allow duplicate invites to prevent customer spam. Usually CTR of invites is (5-10)%. Invitereferrals gives all the details from invites sent, click through and referral goal conversion.
Great Case Study. Thanks:-)