Refer a friend software is a very effective and low cost customer acquisition channel. Shopclues used refer a friend software to increase Android App installs and in the process reached target audience through friend invites. Customers got a $2 discount voucher for every referral install. Since every visitor is very likely to have a social circle consisting of people of his own demography. This was a very effective way to reach target audience. Refer a friend software made sending invites over whatsapp, sms, Email, facebook, twitter very easy.
Goal : Increase Shopclues Application installs
Incentive : $2 coupon for every shopclues Application install by a friend
Results : Enhanced target audience reach through friend invites.