Today businesses are making a lot of effort to improve customer engagement. Indeed, optimizing communications with topmost clients and maximizing ROI from customer programs seem to be a universal aspiration...

A viral loop is a tool that continuously encourages referrals for further growth. It is a tool that leads your existing customer to add new customers and in return, they bring will more new customers.All viral...

The referral program is one of the most effective ways of creating brand awareness. When we say word of mouth, it consists of promoting product or services by sharing positive view or opinion to their friends...

Advocacy marketing plays a role in boosting word of mouth marketing to happen. It makes loyal customers converse on your support and generates a ‘buzz’ for your business.  Advocate marketing...