Today, the world has become fast-paced like never before; therefore, advertisers need to race to keep up with consumer behavior and trends and upgrade their advertising techniques. A study by the Technical...

Studies reveal that people rely primarily on emotions rather than information while making decisions. Thus, it becomes imperative to use emotions in your marketing strategy. Read the emotional marketing...

Like its name suggests, emotional marketing is marketing and advertising efforts that primarily employ emotion to let your audience notice, learn, share, and buy. Emotional marketing typically touches on a...

Do you know what is a customer journey and why you need one? A customer journey is basically a story about knowing your users, how they respond when they visit your website, and what you can do to enhance...