Word of Mouth is not something new in the market but it surely has come a long way! Many studies have found that people are likely to buy products/services four times more if it is recommended by their friends...

When you see a movie or eat mouth-watering food what is the first thing you do? You tell your friends or post it online (the usual Instagram ritual!). So why not tell your friends about the job where you work...

I will begin this blog, by giving you a perfect example of Advocate Marketing. I am sure every one of you has heard of the brand ‘Apple‘. Apple has its customers all around the globe. Whenever...

What will happen if we take marketing out of a business? The business will become spineless. Marketing is considered the heart and soul of the business, so are marketing tools. Whether it be a small business...