Faballey.com designed a customer referral program for apparel store to increase sales and social reach of it’s online store. Faballey is an online store focused on women accessories and fashion-forward apparel. Below is a brief summary of implementation.
To increase sales and social reach through referral program
Incentives of referral program for apparel store
Rewarded 500 for every friends’s first order (shipped) & friends got 250 off for their first purchase.
- 50,000+ potential customers reached through friend referrals.
- Home page – integrated Referral popup that opens only on first visit.
- Thank you page : Referral popup on page shown post online payment.
- Created a separate customer referral program information page
- Facebook fan page timeline application.
Faballey activated the referral tracking on their post payment success (Thank you) page. They passed the order-ID in the order-ID parameter of the InviteReferrals java script widget to track referrals. They activated the post preview manual referral tracking process to confirm the order delivery and then reward the referrer.