Category - Marketing

What would be the best way to let new customers know about your product? The first thing that will come to your mind is the product description. A product description is one of the essential components when you do...

Today businesses are making a lot of effort to improve customer engagement. Indeed, optimizing communications with topmost clients and maximizing ROI from customer programs seem to be a universal aspiration for...

Advocacy marketing plays a role in boosting word of mouth marketing to happen. It makes loyal customers converse on your support and generates a ‘buzz’ for your business.  Advocate marketing uses a...

As an individual, we all use Instagram, now people are quite active on Instagram and love to share our day to day moments and a lot more since Instagram is gaining popularity among users. Even it allows marketers to do...

Before, when we were not aware of the widespread network of social media. We were afraid of things that go viral because we used to believe that virality was not meant to be a good thing. But things have been changed...

Increasing brand awareness is of paramount concern for any marketing team. It is brand awareness that drives the significant sales of a product or service. It also leads to creating loyal and long term customers. The...

Influence Marketing has been a buzzword for a while now, and some people come across this phrase and ponder, “What is Influencer Marketing.” Who are Influencers? Influencers are the person who can influence...

Viral marketing has become standard terminology in this modern internet age. Due to the advent of social media, it has become a huge hit. Many people have experimented with this type of marketing in their lives without...

I will begin this blog, by giving you a perfect example of Advocate Marketing. I am sure every one of you has heard of the brand ‘Apple‘. Apple has its customers all around the globe. Whenever there is a new...

Have you ever guessed, what will happen if we take marketing out of a business? The business will become spineless. Marketing is considered the heart and soul of the business, so are marketing tools. Whether it be a...