Category - Marketing

Social currency means your influence on social networks, online and offline communities, and the standard by which others share your business.  Are you doing anything that stands out from the competition? Do people look...

A strategic alliance is partnering with a vendor to ultimately partner up with your customers’ needs. Read this blog to know in detail about the importance of strategic alliances. An enterprise or an organization might...

Brand ambassador programs are one of the most powerful ways to promote your business. They connect the virality of word of mouth with the power of authoritative figures and influencers. Let’s start by determining...

What is a Channel Partner? A channel partner is a business that markets products and services for a technology manufacturer or vendor. This technology may comprise hardware, traditional software, Software as a Service...

What is relationship marketing? Relationship marketing is a kind of marketing that focuses on developing more profound, more significant relationships with customers to assure long-term satisfaction and brand loyalty...

There are so many branding strategies you can choose from, and it may be tough to decide which branding types go well for your business. Some of the safest ways to choose brand strategies are, to begin with knowing what...

Today, customer satisfaction is the most important aspect of every business. Therefore, if you cannot satisfy your precious customer, it will hamper your business. It has been rightly said that if you have satisfied...

Getting the word out about your business is one way to make sure it succeeds. Indeed, many aspects of your business may depend on it. And what better way than to come up with some free marketing ideas for your small...

No one can deny the fact that the behaviour of consumers has been changed over the years. Today, people do research, read reviews of the products, and look for recommendations before making any purchasing decision;...

As its name suggests, partner marketing is a strategic collaboration between two companies or a business and an individual owning a significant personal brand. Both parties need to work to achieve mutual goals. Partner...