social selling statistics

40+ Social Selling Statistics that can Blow your Mind

In this fast-paced world, social media has become important more than ever, therefore failing to implement its strategy on social platforms can put your efforts in vain. Too many business people rely on shaping their social selling strategy without looking at the data that can otherwise derive great results.

Therefore to help you out, we have compiled a list of social selling statistics to give you meaningful insights. Moreover, they will help you approach your followers in the right way.

Let’s look at social selling statistics one by one.

40+ Social Selling Statistics

1. 22% of the world’s population has a Facebook account ( Statista )

2. Over 600 million people own LinkedIn accounts across 200+ countries.  (LinkedIn)

3.  90% of top-performing salespeople now utilize social media as part of their sales strategy. (LinkedIn)

4.  54% of sales representatives using social media can track their social media usage back to at least one closed deal.  (A Sales Guy)

5. Facebook is still the most widely utilized social media platform, with 79% of American internet users. (PEW Research)

6. A staggering 80% of the time spent on social media platforms occurs on mobile devices. (ComScore)

7.  Over 56% of internet users have one social media account. (PEW Research)

8. Nearly half of the world’s population (3.03 billion people) has at least one social media account.  (Hootsuite)

9.77% of B2B buyers declared they did not talk with a sales agent until after performing independent research. (DemandGen)

10.  53% of sales agents want to help better understand social selling. (Adam Global)

11. Sales agents that have high social network activity receive 45% more sales opportunities and are 51% more likely to reach their sales targets. (LinkedIn)

12. Employee-generated content receives 8X more engagement than content shared by brand channels. (Social Media Today)

13. Brand messages reached 561% further when shared by employees compared to the same messages shared via official brand social channels. (Marketing Advisory Network)

14. 93% of sales executives have not received formal social selling training. (EveryoneSocial)

15. A good social selling program can drive 16% better win rates, 2x pipeline, and deliver 48% better deals. ( EveryoneSocial )

16. There were 3.6 billion active social media users across the globe in 2020. (Statista)

17. Over 70% of sales professionals and 90% of top performers use social selling tools. (LinkedIn – State of Sales Report 2016)

18. 78% of social sellers make more sales than their counterparts who aren’t utilizing social media. (LinkedIn – Social Selling Index)

19. Nearly 70% of marketers but only 50% of sellers utilize social media to know buyer preferences and requirements. (Forrester)

20. Organizations with constant social selling processes are 40% more likely to hit revenue goals than non-social sellers. (SalesforLife)

21. 50% of revenue is influenced by social selling in 14 common industries, which involve computer software, healthcare, and marketing & advertising. (LinkedIn)

22. 90% of decision-makers never respond to a cold call, but 75% of B2B buyers make use of social media to make purchasing decisions. (LinkedIn)

23. A lack of confidence about engaging on social networks is amongst the common issues that sales teams encounter when it comes to social sales. (Forrester)

24. Most professionals prefer using LinkedIn for sales. (LinkedIn – State of Sales Report 2019 Pocket Guide)

25. Trust plays a most significant factor when it comes to finalizing deals for sellers and decision-makers. (LinkedIn – State of Sales Report 2019 Pocket Guide)

26. 75% of B2B customers and 84% of C-level executives are influenced by social media when making purchasing decisions. (IDC)

27. 96% of business experts should be more willing to buy products or services from businesses whose sales professionals comprehend their business needs. (LinkedIn – State of Sales Report 2019 Pocket Guide)

28. 39% of B2B professionals state that social selling lowers their lead search time, while 33% improves their number of leads. (CSO Insights)

29. Sales technology helps nearly three-quarters of sales professionals close more deals. (LinkedIn – State of Sales Report 2019 Pocket Guide)

30. Planned investment in sales tech grew by 53% in the past five years. (LinkedIn – State of Sales Report 2019 Pocket Guide)

31. Nearly 70% of sales professionals use social selling tools for lead development. (CSO Insights)

32. Over half of sales professionals use Salesforce and Microsoft Dynamics CRM tools. (LinkedIn – State of Sales Report 2019 Pocket Guide)

33. Companies with formalized social selling processes are 40% more likely to hit revenue goals. (Sales for Life)

34. 48% of companies identified expanding reach to new buyers as a benefit of social sales. (Sales For Life)

35. 61% of US marketers leverage social media for lead generation. (HubSpot)

36. Leaders in social sales create 45% more opportunities than their lower-SSI peers and are 51% more likely to reach their quotas. (LinkedIn – Social Selling Index)

37. Only 36% of B2B executives believe that sales reps truly understand their business problems and offer clear solutions. (Linkedin)

38. Most decision-makers (89%) find consistent marketing and sales language important. Still, nearly half (48%) say they receive different information from the sales and marketing teams. (LinkedIn – State of Sales Report 2019 Pocket Guide)

39. 31% of B2B professionals say they can build deeper relationships with their clients thanks to social sales. (CSO Insights)

40. Over 56% of online adults use more than one social media platform. (Small Biz Trends)

41. Nearly half the world’s population (3.03 billion people) is on some type of social media.  (Statusbrew)

So these are some of the most important social selling statistics you should be aware of.


After reading this social selling statistics post, you may have realized the importance of social media. Not only, they are effective but crucial for business growth. We hope that you find this post useful.


Shivani is a content writer at InviteReferrals. She writes SEO articles, blogs, and guest posts for businesses to improve website ranking on SERP. She follows a balanced approach for the quality of content and its marketing. She loves to do creativity, although she had an English major in her graduation.