Email Marketing Statistics

50+ Email Marketing Statistics You Should Know in 2024

Email is one of the most effective marketing tools that allow you to create a fluid, interconnected, and undisrupted buyer’s journey. Not only this, more importantly, email marketing enables you to build relationships with leads, consumers, and past customers. It’s your chance to talk directly to them in their inbox, at a convenient time for them. 

If you couple it with the right messaging, email can become one of your most impactful marketing channels.

Let’s have a look at email marketing statistics one by one.

50+ Email Marketing Statistics You Should Know 

1. The daily number of emails sent in 2022 is predicted to be 333.2 billion. (Statista)

2. Email marketing revenue is projected to be $9.62 billion by the end of 2022. (Statista)  

3. Emails with graphics have a 1.12% higher click-through rate than emails without any.  (GetResponse)

4  The lifetime value of a single email address has risen by 33%. (DMA)

5. 99% of users check their email every day. (OptinMonstor)

6. 41.5% of brands state that email marketing is essential to their company’s success. (Litmus)

7. In 2022, the total number of worldwide email users is estimated to be 4,258 million.  (Statista)

8. The most popular email category amongst marketers is newsletters, followed by welcome emails.  (Litmus)

9. 76% of brands utilize HTML email templates to design their email campaigns.  (Litmus)


10. 37% of companies are set to grow their email marketing budget in 2022. (Litmus)

11. 73% of people say that email is their most preferred marketing channel. (DMA)

12. Including videos in emails can increase click-through rates by 300%. (Biteable)

13. 20% of marketers improved their email engagement through email design. (HubSpot)

14. Email click-through rates improve by 200% when interactive elements are added.  (Litmus)

15. The top metric that B2B marketers use to measure content performance is email engagement. (Content Marketing Institute)

16. When text in a call to action button is changed from second-person viewpoint to first-person viewpoint, clicks enhance by 90%. (Campaign Monitor)

17. Sales emails that have 200-250 words see the highest response rate of 19%.  (Reply)

18. Countdown timers in emails can encourage registrations by 30%. (HubSpot)

19. B2B email campaigns see a 2% higher average click-to-open rate than B2C campaigns.  (emfluence)

20. Email newsletters are the most used content marketing type for 81% of marketers. (Content Marketing Institute)

21. 77% of B2B marketers use email marketing to drive sales and website visits. (SuperOffice)

22. 31% of B2B marketers consider email newsletters as the best way to nurture leads. (Content Marketing Institute)

23. 59% of B2B marketers state that email marketing is the most successful channel to generate revenue. (emma)

24. B2B brands send one email campaign every 25 days. (SuperOffice)

25. B2C email campaigns experience 8% more unique opens than B2B campaigns. (emfluence)

26. 16% of B2C marketers think that email newsletters are the highest-performing content marketing channel for securing leads. (Content Marketing Institute)

27. 59% of customers have said that marketing emails have influenced their purchase decisions.  (SaleCycle)

28. 81% of subscribers like to read emails over their smartphones.  (Campaign Monitor)

29. 72% of B2C marketers utilize email marketing software to help them with content distribution. (Content Marketing Institute)

30. 1 out of 5 emails is not optimized for mobile devices.  (SuperOffice)

31.  61% of consumers choose brand communication through emails.  (Statista)

32. 80% of people delete an email if it doesn’t show well on mobile.  (CleverTap)

33. The Apple iPhone is the most popular device for reading emails. (Litmus)

34. Responsive email templates can increase clicks by up to 15%.  (Mailchimp)

35. 55% of marketers have prioritized personalization for their email campaigns.  (Litmus)

36. Personalized subject lines account for 26% more email opens. ‍ (Campaign Monitor)

37. 25% of people who opened an email over their mobile device will view it again. (Campaign Monitor)

38. 40% of people aged 18 years or below will always open the email first on their mobile device. (Campaign Monitor)

39. The most common criteria for personalizing emails, as per 80% of marketers, is name, company name, and other profile data. (Litmus)

40. Research, personalizing messages is the top tactic email marketers use to improve performance.  (HubSpot)

41. Segmented email campaigns generate 50% higher click-through rates than generic ones.  (Help Scout)

42. Segmented email campaigns lead to a 760% growth in revenue.  (Campaign Monitor)

43. Study, while 8 am experiences the highest number of opens and clicks, 4 pm witnesses the greatest order rates. (Omnisend)

44.  Faith-based organizations had the highest open rate (33.06%) and click-through rate (2.56%) in 2021. (Constant Contact)

45. Happy birthday emails notice a 179% higher unique click rate as compared to promotional emails.  (Campaign Monitor)

46. In 2021, the average open rate across all industries was 22.60%, while the average click-through rate was 1.40%.  (Constant Contact)

47. 71% of subscribers assert that their interaction with an email is influenced by the level of personalization offered. (Dynamic Yield)

48. Friday witnesses the highest opens and clicks out of any other day of the week, while Saturday experiences the lowest.  (Campaign Monitor)

49. The average unsubscribe rate in 2021 was 0.10%.  (Campaign Monitor)

50.  1 in every 6 emails is sent in the spam folder.  (OptinMonster)

51. Repair and maintenance companies had the lowest open rate (14.89%), and the transportation industry had the lowest click-through rate (0.54%).  (Constant Contact)

52. Welcome emails lead to 320% more revenue per email than promotional ones.  (Invesp)

These are some of the most effective email marketing statistics.


There is our list of the top email marketing statistics for 2022 that you must understand. After reading these email marketing statistics, you might have understood that it’s a great opportunity for acquiring high conversions and revenues. 



Shivani is a content writer at InviteReferrals. She writes SEO articles, blogs, and guest posts for businesses to improve website ranking on SERP. She follows a balanced approach for the quality of content and its marketing. She loves to do creativity, although she had an English major in her graduation.