Modern marketers’ worlds have transformed from what they learned in the past. For example, email shots are more likely to be ended up in purgatory than in the inbox. Moreover, Keyword stuffing and link wheels get you blacklisted with Google. The Internet and the expansion of smartphones have transformed the world from one where data was scarce to one where there is an overabundance.
This shift has had a significant impact on the buying process. Now, buyers are conducting their research on their schedule, and through the mediums, they most like to read the content. If you’re still relying on old-school marketing methods, you’re ignoring these potential customers entirely.
In this article, we will learn about attraction marketing and the tactics you can use to get qualified leads.
What is Attraction Marketing?
Attraction marketing means marketing a product or service. It functions by delivering valuable information about the item before convincing consumers to purchase. It’s an effective marketing strategy for both lead generation and brand loyalty.
Attraction marketing helps you set your brand apart from competitors by focusing marketing efforts on what makes your product or service the more attractive option.
A great example of attraction marketing is Inbound marketing. For instance, you may have received high-value content from a brand, including blog posts, ebooks, and webinars, and you find yourself attracted to that brand at the time of purchasing a product or service that aligns with theirs.
Ultimately, providing attainable and valuable content to your customers builds their interest in your product or service and that leads to building your reputation. It’s also an excellent method for lead generation — by sharing accessible, educational content, you convert possible leads early on in their buyer’s journey.
Since you may have understood what attraction marketing is, now it’s time to look at the best tips to attract qualified leads.
7 Tips To Attract Qualified Leads
1. Understanding buyer persona
Before you start marketing to your customer, you have to understand exactly who that person is—as attractive as it may be to believe “everyone” is your customer. In reality, not everyone will purchase your products or services.
You have to fine-tune your content precisely so that it resonates with the consumer wants and needs with what you offer—in other words, not just somebody who is a member of a broad audience, but someone who is likely to convert into a sale. And that is where the buyer persona comes into the picture. So it is a crucial tip that you need to consider in the first place.
2. Engage with your prospects and understand their dilemma
This tip involves asking prospects common questions early in the sales process. But, first, you need to identify customer feedback you often encounter and the methods you use to address this pushback.
An excellent way to consider the sales takes is to define content for your marketing effort. First, it demands understanding that your ideal customer is being bombarded with their budget requests. However, your customer has preferences about the problems they determine to invest in addressing. If you comprehend these topics and define in-depth content for each of these topics and a collection of articles that relate to them, you have just described a topic cluster for that trigger that causes them to purchase.
Go ahead and explain several of these topic clusters related to their priorities, and you have specified multiple digital funnels to attract and convert your ideal prospects. Understanding existing sales processes and strategies is a wealth of helpful information that you should tap into. It will help you drive your initial content.
3. Develop a content strategy
Once you understand what kind of content you require to post, the next step in this process is to customize to your prospective customer’s stage in the buyer’s journey: awareness, consideration, or decision. Your plan should incorporate content such as free checklists, ebooks, and guides at the awareness stage. In addition, you can share content such as case studies and free samples in the consideration stage.
When prospective customers have arrived at the decision stage, they are willing to buy. Therefore, your content at this stage should be designed in such a way that pushes them over that point and comprise things like free trials, demos, and coupons. Your goal is to produce valuable content attracting prospective customers to share their contact information, such as email. This action is a signal that they believe you. When this occurs, you’ve progressed from merely being a resource to a valuable partner in a business-customer relationship.
4. Research the terms your customers use to find solutions to their problems
With your content in place, you need to ensure that your customers can find it. First, you’ll have to research the search terms your prospective customers utilize to discover solutions to their problems. It is known as a keyword strategy.
Your keyword strategy is your SEO foundation—the strategies you can use to let your content rank highly in Google and other search results and create links from other authoritative websites to use on your own.
There are many tools, both free and paid, you can use to research keywords, such as:
- Google Trends: Find trends in web searches by analyzing a specific keyword’s popularity over time.
- BuzzSumo: See content shared on social media, identify influencers, explore your contenders’ most popular content, and more.
- Ubersuggest: Reverse engineer your contenders’ strategies for SEO, content marketing, and social media, and get keyword suggestions, generate content ideas, and determine top backlinks to your site.
- Answer the Public: Form a visual map of Google and Bing’s auto-suggest results to determine users’ questions searching for answers. This is an excellent tool.
Remember that some keywords are extremely competitive, so make sure you select keywords that closely align with your buyer’s requirements and have a good search volume.
5. Start a business blog
By building a blog for your business, you initiate a conversation with your prospective buyers. In addition, a blog is essential to improve your SEO and search results—the more blog content you produce, the more opportunities you have to rank in search results for various keywords related to your business. And this indicates that your ideal prospective customer is more likely to see you.
Given how significant a blog is for your business, don’t think you will start getting instant results. Like any other element of your attraction marketing efforts, your blog requires a strategy, including a content calendar, to ensure a regular schedule and a plan for disseminating and promoting that content.
Although consistency is important, keep in mind that a few pieces of thoughtful, thorough, informative content are better than lots of short, low-quality posts. Don’t post just for the sake of posting. And ultimately, your blog must show your content professionally—you’ll want professional writing expertise here. But, again, a freelancer or marketing agency can help you bridge this gap if these skills don’t already exist on your team.
In addition, these experts can help build the actual content. Still, many also are experienced in SEO, link-building, and other relevant components—all of which can assist you in making the most of your content investment.
6. Participate on social media platforms
For leveraging attraction marketing, it is important to be present where your customers are—and more likely than not, that’s social media. As we have mentioned earlier, you will need a strategy to make it work.The first step is determining which platforms you’re going to invest in—notably, not all of them might be suitable for your business.
For instance, if you have a highly visual business, such as home design, Instagram and Pinterest might be where you need to be. On the other hand, if you own a B2B company, you might see Twitter and LinkedIn are your most influential platforms. Regardless of the platform, you determine, make sure you engage with your audience like a natural, authentic person. Remember, today’s consumers don’t want to be “marketed.”
7. Engage in forums and online communities
No matter what sort of industry your business is in, you have to make sure that you’re not the only one talking about it. Forums and online communities are other excellent avenues for raising awareness of your products or services.
For instance, if you follow specific blogs relevant to your business, you can comment on a post. Your goal here is to add to the conversation genuinely; a comprehensive, insightful comment, or even a question, allows you to keep the dialogue going. On the other hand, a simple “great article!” The comment is merely filler and does nothing to progress the conversation—and other members of the audience will not be impressed. Further, this sort of engagement creates a relationship with the content creator, who will genuinely appreciate that their audience cares about what they ought to say after completing the content.
In addition, engagement leads to connections that can pay off in surprising ways in the future. For instance, you never know when someone might require authority or resources in the exact topic you’re an expert in. Another way to participate in online discussions is by implementing a chatbot on your website.
For example, you may have gotten an automated response if you’ve ever sent a message to a business or brand on Facebook. That is a chatbot at work.
Chatbots help enhance your efficiency by automating routine tasks and improving your relationship with your customers by instantly delivering the information they need.
We hope that you find these blogs on attraction marketing useful. Also, the tips for identifying and attracting qualified leads will help you streamline your business. You need to keep in mind that it takes time and effort to obtain the result that you like. However, if you want your business to grow and prosper, you must keep testing different strategies and tactics.