online shopping statistics

45+ Reliable Online Shopping Statistics: A Must Read Guide

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Today, online shopping plays a crucial role when it comes to catering to customers’ developing and demanding buying habits. However, as the industry evolves and diversifies, marketers have to be aware of how they can leverage these opportunities to improve conversion rates and boost customer loyalty. Therefore, we have compiled 45+ online shopping statistics that you can use to shape your online marketing strategy.

So, have a look at online shopping statistics one by one.

45+ Interesting Online Shopping Statistics

  1. According to (Content Marketing Institute), 61% of online customers in the United States have bought based on recommendations from a blog.

  2. According to (Inviqa) 59% of Millennials will go to Amazon first when online shopping, making the giant online retailer one of your biggest competitors.

  3. According to (CNBC) in 2017, Amazon accounted for 44% of all US eCommerce sales.

  4. As per(UPS) 55% of online shoppers share their experience with friends and family when dissatisfied with a product or company.

  5. According to (OptinMonster) 93.5% of global internet users have bought products online.
  6. According to (Drift), roughly 50% of people state they’d buy something from a website’s chatbot using conversational marketing.

  7. According to (GeoMarketing), 76% of people choose to go to a physical store for holiday shopping.

  8. As per (Venture Harbor), Multi-step forms in WordPress can lead to 300% more conversions.

  9. As per(Nasdaq) By 2040, it’s estimated that 95% of all purchases will be through eCommerce.

  10. According to (BigCommerce), the eCommerce industry is rising 23% year-over-year, yet 46% of the small businesses in America don’t own a website.

  11. As per (State of Conversion Optimization Report), 68% of small businesses don’t hold a structured or documented conversion rate optimization (CRO) strategy.

  12. As per (Practical eCommerce), mobile shopping hit $2 billion for the first time on Cyber Monday in 2017.

  13. According to (B2XPartners), 69% of B2B companies state that they are expected to stop printing catalogs within 5 years.

  14. As per (UPS), 32% of online shoppers hold at least one connected home device.

  15. As per (Invesp), only 2.86% of eCommerce website visits lead to a purchase.

  16. According (Walker Sands), in the US, 2 in 5 customers (41%) receive 1-2 packages from Amazon every week, which jumps to 50% for customers ages 18-25 and 57% for customers ages 26-35.

  17. According to (KPMG), people shop online because they’re able to shop at all hours of the day.

  18. As per (OptinMonster), Businesses have lost $756 billion in the last year because of inferior eCommerce personalization.

  19. According to (Amex), 6 out of 10 American shoppers utilize self-service tools for their problems, that includes websites (24%), voice response systems or VoIP (13%), mobile apps (14%),  and  online live chat (12%).

  20. According to (Nielsen), globally, 57% of online buyers buy from overseas retailers

  21. According to (Absolunet) Amazon is making an AI-based, real-time product suggestion engine available to vendors who use the AWS console.

  22. According to (Statista), 93% of Millennials compare online deals utilizing a mobile device. 
  23. According to (OuterBox), 40% of all online purchases made during the holiday season are done on smartphones.

  24. As per (KPMG), 65% of customers look up price comparisons on mobile while in a physical store.

  25. According to (Invesp), 32% of shoppers changed their minds about buying items after checking out the product details on their mobile devices within a physical store.

  26. According to (Statista), 82% of Internet users in the US have used a mobile device to shop online.

  27. As per (Marketing Land), conversion rates from mobile apps are 3 times higher than mobile websites.

  28. As per (Google), 73% of customers will switch from a poorly designed mobile site to make purchasing easier.

  29. As per (Invesp), 53% of smartphone and tablet owners will shop on company-specific apps.

  30. According to (Google), people who have a negative experience in your mobile store are 62% less likely to buy from you in the future.

  31. As per (Flurry Analytics), 90% of the time spent on mobile devices is spent within apps.
  32. As per (CopyBlogger), making CTA buttons (like a Click-To-Call button) can lead to a 45% boost in clicks.

  33. According to (Kinsta) globally, credit cards are the most preferred payment option as it is used in 53% of transactions, followed by digital payment systems (43%) and debit cards (38%).

  34. According to (OptinMonster), smartphones have the worst cart abandonment rate of all devices at 78% as compared to tablets (70%) and desktops/laptops (67%). 

  35. According to (Google), if page loading times change from 1 second to 3 seconds, bounce rates on mobile sites increase 32%.

  36. According to (Practical eCommerce), sales from eCommerce on both Cyber Monday and Black Friday in 2018 were over $2 billion, breaking all the past records set the year before. 
  37. As per (Adobe), people’s friends influence mobile purchasing decisions over email marketing, online ads, or Facebook.

  38. According to (MCM), 46.5% of small to mid-sized businesses state that giving free shipping improves profits.

  39. According to (Baymard Institute), If customers need to create an account during the checkout process, 23% of people will abandon carts immediately.

  40. According to (Baymard Institute), the average cart abandonment rate across all industries is approx 70%

  41. According to (OptinMonster), Exit-Intent popups have helped recover 53% of abandoning visitors.

  42. According to (Baymard Institute), slow-loading sites raise the abandonment rate by 75%
  43. According to (OptinMonster), the product with the highest abandonment rate is clothing (40%), followed by tech (18%) and home products (16%).

  44. According to (Baymard Institute), eCommerce sites can gain a 35% increase in conversion rates with an optimized checkout design.

  45. According to (Disruptive Advertising), at an average abandonment rate around 70%, eCommerce sites could lead to a loss of a total of $3 billion a year. 

  46. According to (Baymard Institute), the biggest reason for shopping cart abandonment is that extra costs are too high. 


The above online shopping statistics show that customer experience always remains a top priority for every industry. We all understand that great customer experience leads to new purchases and keeps customers, urging them to purchase again and again. In addition, comprehending what a great customer experience is will stand your brand apart from your competitors. So make sure that your customer experience should be a fundamental part of your online marketing strategy.



Shivani is a content writer at InviteReferrals. She writes SEO articles, blogs, and guest posts for businesses to improve website ranking on SERP. She follows a balanced approach for the quality of content and its marketing. She loves to do creativity, although she had an English major in her graduation.

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