online shopping statistics

45+ Reliable Online Shopping Statistics: A Must Read Guide

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Today, online shopping plays a crucial role when it comes to catering to customers’ developing and demanding buying habits. However, as the industry evolves and diversifies, marketers have to be aware of how they can leverage these opportunities to improve conversion rates and boost customer loyalty. Therefore, we have compiled 45+ online shopping statistics that you can use to shape your online marketing strategy.

So, have a look at online shopping statistics one by one.

45+ Interesting Online Shopping Statistics

  1. 61% of online customers in the United States have bought based on recommendations from a blog. (Content Marketing Institute)

  2. 59% of Millennials will go to Amazon first when online shopping, making the giant online retailer one of your biggest competitors. (Inviqa)

  3. In 2017, Amazon accounted for 44% of all US eCommerce sales. (CNBC)

  4. 55% of online shoppers share their experience with friends and family when dissatisfied with a product or company. (UPS)

  5. 93.5% of global internet users have bought products online. (OptinMonster)
  6. Roughly 50% of people state they’d buy something from a website’s chatbot using conversational marketing. (Drift)

  7. 76% of people choose to go to a physical store for holiday shopping. (GeoMarketing)

  8. Multi-step forms in WordPress can lead to 300% more conversions. (Venture Harbor)

  9. By 2040, it’s estimated that 95% of all purchases will be through eCommerce. (Nasdaq)

  10. The eCommerce industry is rising 23% year-over-year, yet 46% of the small businesses in America don’t own a website. (BigCommerce)

  11. 68% of small businesses don’t hold a structured or documented conversion rate optimization (CRO) strategy. (State of Conversion Optimization Report)

  12. Mobile shopping hit $2 billion for the first time on Cyber Monday in 2017. (Practical eCommerce)

  13. 69% of B2B companies state that they are expected to stop printing catalogues within 5 years. (B2XPartners)

  14. 32% of online shoppers hold at least one connected home device. (UPS)

  15. Only 2.86% of eCommerce website visits lead to a purchase. (Invesp)

  16. In the US, 2 in 5 customers (41%) receive 1-2 packages from Amazon every week, which jumps to 50% for customers ages 18-25 and 57% for customers ages 26-35. (Walker Sands)

  17. People shop online because they’re able to shop at all hours of the day. (KPMG)

  18. Businesses have lost $756 billion in the last year because of inferior eCommerce personalization. (OptinMonster)

  19. 6 out of 10 American shoppers utilize self-service tools for their problems, which include websites (24%), voice response systems or VoIP (13%), mobile apps (14%),  and online live chat (12%). (Amex)

  20. Globally, 57% of online buyers buy from overseas retailers (Nielsen)

  21. Amazon is making an AI-based, real-time product suggestion engine available to vendors who use the AWS console. (Absolunet)

  22. 93% of Millennials compare online deals utilizing a mobile device.  (Statista)
  23. 40% of all online purchases made during the holiday season are done on smartphones. (OuterBox)

  24. 65% of customers look up price comparisons on mobile while in a physical store. (KPMG)

  25. 32% of shoppers changed their minds about buying items after checking out the product details on their mobile devices within a physical store. (Invesp)

  26. 82% of Internet users in the US have used a mobile device to shop online. (Statista)

  27. Conversion rates from mobile apps are 3 times higher than from mobile websites. (Marketing Land)

  28. 73% of customers will switch from a poorly designed mobile site to make purchasing easier. (Google)

  29. 53% of smartphone and tablet owners will shop on company-specific apps. (Invesp)

  30. People who have a negative experience in your mobile store are 62% less likely to buy from you in the future. (Google)

  31. 90% of the time spent on mobile devices is spent within apps. (Flurry Analytics)
  32. Making CTA buttons (like a Click-To-Call button) can lead to a 45% boost in clicks. (CopyBlogger)
  33. Globally, credit cards are the most preferred payment option as it is used in 53% of transactions, followed by digital payment systems (43%) and debit cards (38%). (Kinsta)

  34. Smartphones have the worst cart abandonment rate of all devices at 78% as compared to tablets (70%) and desktops/laptops (67%).  (OptinMonster)

  35. If page loading times change from 1 second to 3 seconds, bounce rates on mobile sites increase by 32%. (Google)

  36. Sales from eCommerce on both Cyber Monday and Black Friday in 2018 were over $2 billion, breaking all the past records set the year before.  (Practical eCommerce)
  37. People’s friends influence mobile purchasing decisions over email marketing, online ads, or Facebook. (Adobe)

  38. 46.5% of small to mid-sized businesses state that giving free shipping improves profits. (MCM)

  39. If customers need to create an account during the checkout process, 23% of people will abandon carts immediately. (Baymard Institute)

  40. The average cart abandonment rate across all industries is approx 70% (Baymard Institute)

  41. Exit-Intent popups have helped recover 53% of abandoning visitors. (OptinMonster)

  42. Slow-loading sites raise the abandonment rate by 75% (Baymard Institute)
  43. The product with the highest abandonment rate is clothing (40%), followed by tech (18%) and home products (16%). (OptinMonster)

  44. eCommerce sites can gain a 35% increase in conversion rates with an optimized checkout design. (Baymard Institute)

  45. At an average abandonment rate of around 70%, eCommerce sites could lead to a loss of a total of $3 billion a year.  (Disruptive Advertising)

  46. The biggest reason for shopping cart abandonment is that extra costs are too high.  (Baymard Institute)


The above online shopping statistics show that customer experience always remains a top priority for every industry. We all understand that great customer experience leads to new purchases and keeps customers, urging them to purchase again and again. In addition, comprehending what a great customer experience is will stand your brand apart from your competitors. So make sure that your customer experience should be a fundamental part of your online marketing strategy.



Shivani is a content writer at InviteReferrals. She writes SEO articles, blogs, and guest posts for businesses to improve website ranking on SERP. She follows a balanced approach for the quality of content and its marketing. She loves to do creativity, although she had an English major in her graduation.

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