39+ Conversion Rate Optimization Statistics for Huge Boost in 2022

39+ Conversion Rate Optimization Statistics for Huge Boost in 2024

Optimizing your conversion rates is a top priority for most eCommerce teams, and that makes sense. 

Learning how much traffic turns into consumers can help your team comprehend how all your marketing ideas are paying off — and how specific campaigns or creatives resonate with users. To help you out, we have compiled 39+ Conversion rate optimization statistics.

Useful Conversion Rate Optimization For Your Business

  1. CR lifts in calls to action with 10 words or less. (MECLABS)
  2. Including a video on a landing page can increase CR by more than 80%. (Unbounce)
  3. Many Amazon retailers experienced impressive returns on their increased ad spending for Prime Day 2020. (Skai.io)
  4. Thanksgiving 2020 has positive effects on the conversion rates of major US retailers. (Retail Dive)
  5. CRO tools have an average ROI of 223%. (Wordstream)
  6. People make a subconscious judgment about a product within 90 seconds of the first viewing. (Neil Patel)
  7. Food and Drink and Health and Beauty products have the best conversion rates, at 3.58% and 3.08% respectively. (Grow Code)
  8. Paid search represents 2.9% of all conversions by traffic source. (Smart Insights)
  9. Finance is the industry experiencing the highest conversion rate at 5.01% media CVR. (WordStream)
  10. The average e-commerce CR is around 2%. (Growcode)
  11. The top 10% of websites convert at 11.45% or higher. (Wordstream)
  12. A 1-second delay in page load leads to a 7% decrease in CR. (Convert)
  13. You have only four seconds to capture the visitor’s attention. (Paramount Digital)
  14. 92.6% of people say the visual input is the leading factor affecting their purchase decision (more than taste, smell, etc.) (Neil Patel)
  15. 40% of marketers have a CR of less than 0.5%. (Kyleads)
  16. Pages that ask for users’ age or phone numbers convert less. (Hubspot)
  17. User-generated content can increase your CR by 161. (Yotpo)
  18. 15% of consumers don’t trust businesses that don’t have reviews. (Status Labs)
  19. Websites with more than 40 landing pages attract more leads. (Startup Bonsai)
  20. The industry with the highest e-commerce conversion rate is arts and crafts, at 4.01%. (VWO)
  21. The average mobile conversion rate is around 1.53% (Statista)
  22. The highest average conversion rate by traffic source is paid search (2.9%) (Smart Insights)

  23. Top-converting companies spend at least 5% of their budget on CRO(Adobe)

  24. 55.5% of companies plan to increase their CRO budget. ( CXL Institute)
  25. The average retail conversion rate is 2.63%. (Grow Code)
  26. The best-converting industry on Facebook is Fitness, at 14%. (WebFX)
  27. The global average website conversion rate based on multiple marketplace conversion rates is 4.31%. (Invespcro)
  28. Instagram conversion rate is 4.5% higher for user-generated content. (OMNICORE)
  29. Mobile conversion rate stats for desktop and mobile show percentages of 4.14% and 1.82% respectively. (VWO)

  30. Average conversion rate stats for tablets sit comfortably between desktop and mobile at 3.4%. (Marketing Charts)
  31. Out of $92 spent acquiring customers, only a single dollar is spent on conversion rate optimization. (Startup Bonsai)
  32. 63% of companies lack a structured approach to optimization. (Econsultancy)
  33. 11.1% of businesses with 3xROI consider increased CR as a primary metric for personalization. (Monetate)
  34. 81% of sales happen after 7 or more interactions. (Kyleads)
  35. The average CR for Facebook ads across all industries is 9.21%. (Wordstream)
  36. 52% of companies and agencies that use landing pages test them. (Kyleads)
  37. Companies see a 55% increase in leads when they increase their landing pages from 10 to 15. (Hubspot)
  38. Changing your CTA to “Click here” can increase CR by 30%. (Quicksprout)
  39. Optimization of contact forms increases CR by up to 25%. (Quicksprout)
  40. Removing the navigation menu can increase your CR by 100%. (BrillMark)

These are some of the conversion rate optimization statistics you must know.


CRO is crucial therefore you need to continuously make efforts to improve it. After reading this post on conversion rate optimization, you may have realized how important and helpful they are.


Shivani is a content writer at InviteReferrals. She writes SEO articles, blogs, and guest posts for businesses to improve website ranking on SERP. She follows a balanced approach for the quality of content and its marketing. She loves to do creativity, although she had an English major in her graduation.