50+ Online Reputation Management Statistics to Use in 2022

50+ Online Reputation Management Statistics to Use in 2024

The Digital World’s impact grows as soon as the number of people online grows. What other people are saying about your brand can affect your real-world life. It is therefore imperative to have an online reputation. A negative online reputation may have the following effects:-

  • Unemployment
  • Decreased Revenue
  • Problems in relationship
  • Not enough customers

With more and more people switching to the digital World, it has become even more critical to have a handle on the same.

Therefore, we have chalked out 50+ most important online reputation management statistics of 2022 for SEO and online reputation.

Career Statistics

It is vital to build a positive online reputation so that you are marketable. It is essential because employers may search for you online.

1. According to online reputation management career statistics, it has been found that 98% of employers search for candidates online. (The Manifest)

2. Around 79% of employers have rejected candidates because of the things they have posted online. (The Manifest)

3. A candidate’s social media activity is tracked by 90% of employers. (The Manifest)

4. Candidates have not been hired by approximately 57% of employers because they have found something in their social media profile. (Career Builder)

5. Candidates are checked on Linkedin by almost 77% of recruiters. (Jobvite)

6. 78% of employers think employees should keep their social media profiles appropriate even after recruitment. (The Harris Poll)

7. Interviews for candidates who cannot be found online are unlikely to be conducted by 47% of employees. (CareerBuilder)

Online Reputation Management Market Statistics

8. Google owns 90.77% of the American Search Engine Market. (ReputationX)

9. The World’s most popular search engine is Google Chrome, with a market share of 91.9%. (StatusLabs)

10. According to 84% of marketers, building trust will be the main focus of marketing efforts in future. (Vendasta)

11. It is believed by almost 12% of adults that they should market themselves online to procure a job. (Vendasta)

12. Customers between 18 to 29 years of age use a brand’s social media website for customer service interactions which accounts for 43%. (Vendasta)

13. According to 84% of marketers, gaining customers’ trust will be the most critical objective shortly. (Vendasta)

14. Approximately 25% of a company’s market valuation is due to its online reputation. (Review42)

15. A local marketer spends 17% of their average time on online reputation management. (BrightLocal)

16. Due to lack of time, 50% of local marketers cannot put their efforts into their online reputation. (BrightLocal)

Education Statistics

17. According to Online Reputation Management Statistics, 36% of admission officers consider a person’s social media profile during their admission process. (Kaplan)

18. Around 85% of children aged 13 years to 17 years have a social media account. (YouGov)

19. According to a study, it has been found that 45% of American teenagers think that social media neither has a positive nor a negative effect on their lives. (Pew Research Center)

Revenue Statistics

20. Online Reputation Management Statistics reveal that businesses generate 58% more revenue when they claim their profiles on at least four online review sites. (Womply)

21. 34% of people continuously search online for a local business. (BrightLocal)

22. 92% of B2B customers believe they are more likely to buy a product or service when they read its online reviews. (G2 and Heinz Marketing)

23. A company’s reputation accounts for 63% of its market value. (Weber Shandwick)

24. It takes around 40 good customer reviews and experiences to damage one negative review. (Inc)

25. A business with less than a four-star rating is not trusted by around 52% of customers. (BrightLocal)

26. Companies can earn approximately 35% more revenue if they respond to at least 25% of their online reviews. (Womply)

27. Customers are ready to pay more for a particular product if the brand or company selling it has goodwill in the market. (University of Technology, Sydney)   

28. Approximately 87% of consumers read business reviews. (BrightLocal)

29. If a company has positive reviews, around 50% of customers are ready to pay more for a product. (Podium)

30. Approximately 45% of customers are inclined toward a business that acknowledges negative reviews. (ReviewTrackers)

31. Whenever researching a business, 56% of people trust search engines the most. (Edelman Trust Barometer) 

32. Rating filters are used by almost 70% of consumers when searching for a business. (ReviewTrackers)

33. Local businesses are trusted by nearly 94% of consumers due to their positive reviews. (BrightLocal) 

34. Businesses with a rating of 3.5 to 4.5 generate the most revenue. (Womply)   

35. Social media influences 58% of customers’ buying decisions. (Statistica)

36. 92% of people refrain from using a product due to its bad reviews. (BrightLocal)

37. 31% of people visit a business’s website after reading a positive review. (BrightLocal

38. A website’s conversion rate can be increased by 270% if it displays reviews.(Spiegel Research Center)  

39. At least 10 reviews are read by a customer before making a purchase decision and trusting a business. (BrightLocal

40. 44% of individuals refrain from buying a product with zero ratings or reviews. (PowerReviews

41. 63% of individuals contemplate reviews as a vital part of their decision-making process. (Demand Gen Report)  

42. A company with less than a 5-star rating tends to lose 12% of its business. (BrightLocal) 

Latest Online Reputation Management Statistics

43.  It has been found that over 75% of cyber-attacks are through email. (ReputationX)

44. 53% of adults are unaware of protecting themselves against cybercrime. (ReputationX)

According to 41% of people, their accounts are not worth a hacker’s time. (ReputationX)

45. Around 60% of customers do not trust a business due to its negative reviews. (ReputationX)

46. 74% of customers trust a company more due to its positive reviews. (ReputationX)

47. 97% of customers search online for local companies. (ReputationX)

Staffing Statistics

48. 82% of job seekers look at a company’s reputation before applying. (CareerArc)

49. 86% of people seeking a job search for a company’s reviews and ratings to decide where to apply for a job. (Glassdoor)

50. Almost 86% of women and 67% of men in the United States will not join a company with a bad reputation. (Glassdoor)

51. According to a survey, it has been revealed that 50% of people wouldn’t work for a company with a bad reputation even if they are given a hike in the salary. (Glassdoor) 

52. A company may have to pay almost 10% more per hire if they have bad reviews and a reputation. (Glassdoor)


If a business plans everything strategically and maintains a strong reputation, it is bound to be on the top.

The above-given Online Reputation Management Statistics would help you make your decision wisely. 

Alternatively, you can schedule a demo with InviteReferrals, considered one of the best softwares for building social media and website campaigns.

Q1. Why is Online Reputation important?

Ans. Online Reputation is significant if businesses want to maintain a positive online reputation in the market. It can help a company gain more positive reviews and hence more customers. Therefore a business must chalk out ways in which they can build a positive reputation for the company.

Q2. How many people check reviews online?

Ans. According to a survey, it has been found that around 84% of people trust online reviews. Almost 91% of customers read online reviews regularly before buying a product.

Q3. How big is the Online Reputation Market?

Ans. The Online Reputation Management market is estimated to attain an annual growth rate of 15.33% ($239.99 million). This figure is increasing year by year and creating records.



Shivani is a content writer at InviteReferrals. She writes SEO articles, blogs, and guest posts for businesses to improve website ranking on SERP. She follows a balanced approach for the quality of content and its marketing. She loves to do creativity, although she had an English major in her graduation.