social proof statistics

45+ Impactful Social Proof Statistics to Improve Conversion

Adding social proof into marketing efforts lets several startups and small companies increase their popularity and also witness a rise in sales. Today, customers are smart and are usually unwilling to trust marketers over real experiences from actual buyers who have utilized the product.

Marketers usually come off as spammy, letting people question whether their product is really good, or they’re just boasting about it to turn you into a buyer and to make a sale.

Therefore, it’s so essential to make your company reviews available for everyone to see. Due to its importance, we have compiled 45+ social proof statistics to help you understand it better.

Social Proof Statistics you Must Consider in 2022

  1. 87% of customers look for reviews of local businesses online. (Murphy)

  2. 55% of online consumers believe customer reviews are very helpful when it comes to their purchasing decisions. (Kunst)

  3. 66% of potential customers agree that they will most likely be convinced to buy a product because of its positive reviews. (Retail TouchPoints)

  4. 93% of potential customers would consider online reviews first before deciding if they want to purchase a product or not. (Kaemingk)

  5. 91% of customers between the ages of 18 and 34 believe in online reviews as much as they trust personal recommendations. (Murphy)

  6. Around 93% of online shoppers trust customer reviews while researching online retailers they are unfamiliar with. (Sabanoglu)

  7. The trust of 94% of digital shoppers in a brand is boosted because of positive reviews. (eMarketer)

  8. 48% of buyers will still consider doing business with a brand with less than four-star ratings. (Murphy)

  9. Website social proof statistics 2021 indicate that 56% of B2B tech vendors make use of review sites for social proof and customer references. (Sullivan-Hasson)

  10. 25% of US-based customers consider shopper reviews as significant factors in their decision to whether to rely on an online retailer or not. (Statista Research Department, Retail TouchPoints)

  11. 18-24-year-old digital customers in the US would believe a product that contains over 200 reviews. (Sabanoglu, Kats)

  12. When confused between two products with a $2 difference, 73% of US-based tech customers will buy the pricier product with a higher star rating. (Kats)

  13. Around 89% of customers say that their faith in a brand drops if it has negative reviews. (eMarketer)

  14. 81% of online shoppers agree that a business with no customer reviews lowers their trust in a brand. (eMarketer)

  15. 76% of online users in the US will not buy from retailers that do not have any rating. (Kats)

  16. 10% of B2B marketers said that influencer marketing is one of the most influential lead generation tactics that deliver high ROIs (Guttmann, Chief Marketer)

  17. When compared to their brand-related content utilized in other marketing channels, 36% of marketers stated that their content delivered with influencers helps outperform the rest. (Linqia)

  18. 71% of marketers make use of social media to discover an influencer they like to work with. (Mediakix)

  19. 90% of marketers stated that they like to work with micro-influencers in 2021—up from 80% of marketers in 2020. (Linqia)

  20. 45% of micro influencers’ followers stated they have tried and tested the products or services that have been recommended. (Statista Research Department)

  21. Influencers with over 1 million followers can convince 30.6% of their followers to buy a product or service they are promoting. (Statista Research Department)
  22. 87% of shoppers online think that social media can help them in making buying decisions.  (Smart Insights)

  23. 30% of online consumers are intended to purchase from social media platforms such as Facebook, Instagram, Twitter, Snapchat, or Pinterest. (BigCommerce)

  24. Facebook pages with 10,000 followers have an engagement rate of 0.45%, which is higher than pages with up to 100,000 followers with an average engagement rate of 0.25%. Moreover, Facebook pages with over 100,000 followers only receive a 0.08% engagement rate. (We Are Social)

  25. 90% of marketers stated they would make use of their influencer marketing content on paid social platforms. (Linqia)

  26. 33% of marketers believe that having content delivered in the vertical video is important for their influencer marketing strategy. (Linqia)

  27. Instagram stays the most preferred platform for influencer marketing, with 97% of marketers stating that they will utilize Instagram the most this year—up from 93% in 2020. (Linqia)

  28.   68% of marketers are interested in using TikTok in their influencer marketing campaigns.  (Linqia)

  29. 81% of marketers stated that content quality is the most significant factor to consider while determining an influencer to partner with. (Mediakix)

  30. Influencer marketing’s market value rose more than twice within three years—from $6.5 billion in 2019 to $13.8 billion in 2021. (Statista Research Department)

  31. 72% of buyers in the US have become more involved in writing reviews for local businesses in 2020 compared to just 66% in the previous year. (BrightLocal)

  32. 67% of consumers admit that they will not transact with a business if the reviews show that it does not enforce COVID-19 health and safety measures. Meanwhile, 17% leave negative reviews on local businesses that do not follow health and safety protocols. (Murphy)

  33. 22% of customers give positive reviews for local businesses struggling to operate amid a pandemic.  (Murphy)

  34. Around 80% of consumers agree that their trust in a brand grows when they acknowledge negative reviews or comments. (eMarketer)

  35. The trust of 95% of customers falls when brands remove negative comments rather than address them.  (eMarketer)

  36. 20% of consumers who submit their reviews expect to get a reply from the brand or company within the same day. (Murphy)

  37. The recency of reviews also plays an influential factor as 73% of customers will only go as far as the last month’s reviews. (Murphy)

  38. In 2020, 72% of customers in the US will have given a review for a local business.  (Murphy)

  39. In 2021, 31% of marketers had at least ten influencers working on a single campaign—a significant fall from 62% of marketers who activated the same number of influencers per campaign in 2018. (Linqia)

  40. On average, marketers employ 5 to 10 influencers on a single program to reach a wider audience. (Linqia)

  41. 86% of marketers use shoppable links in their influencer marketing campaigns to generate quick purchases.  (Linqia)

  42. 65% of respondents admit that their biggest challenge while using influencer marketing is measuring ROI. (Linqia)

  43. In the US, 21% of social media users would like posts on a brand or company page; moreover, 12% would share company posts. (Kunst)

  44. 43% of online shoppers know about new and fascinating products from social media networks. (Kunst)

  45. 19% of customers in the US utilize social media to get more precise information about the products or services they intend to purchase.  (Kunst)

  46. The number of customers who read online reviews of a local business grew by 6% in 2020. (BrightLocal)

So, these are some of the effective social proof statistics you must consider in 2022 


After reading these social proof statistics, you may get an idea of how important social proof is and how it helps you make sales. Make sure you read and analyze them carefully to leverage them. We hope you find this post helpful.


Shivani is a content writer at InviteReferrals. She writes SEO articles, blogs, and guest posts for businesses to improve website ranking on SERP. She follows a balanced approach for the quality of content and its marketing. She loves to do creativity, although she had an English major in her graduation.