Referral program statistics can give you great insights into how your campaign is performing. Below we list the average numbers associated with any referral campaign based on many brands using InviteReferrals. These numbers may vary greatly from case to case depending on the promotion type and content shared.
Customers Referring friends (5%)
On an average 100-200 invites are sent by a referral program participant. It means each of the 5 participants above would refer atleast 100-200 friends. This gives a reach of 1000 invites or ~10X reach. Invitereferrals has optimized the user experience to drive maximum referrals.
- Facebook : 75-80%
- Email Invites : 15-20%
- Twitter, linkedin, google+ : 1-2%
Click through rate (5%)
About 2-5% of Invitations sent are actually accepted which gives ~(20-50)% increase in new visits to your site. Co-relation between impressions and click rate is a good analogy to understand the relation between invites sent and accepted under referral program statistics.
Conversion Rate (2-3%) :
The number of referral visitors actually completing the goal/sale is directly proportional to the site conversion rate. For example, if the site conversion rate is 4% and there are 50 new referral visits then on an average 2 people will complete the goal.
The metrics you are quoting…I’m assuming that they are for the business-to-consumer space. If so, would you have metrics for referral programs in the business-to-business space?
The metrics for business to business are also similar. The number of invites might be less but a single customer acquisition in B2B is equivalent to multiple acquisitions in B2C in terms of value.