Email notification system forms an important part of any customer referral program. In this article, you’ll learn how to optimize your emails to give it the best chance of making into a user’s inbox, avoid email from going to spam folder and hence improve email delivery.
Things you can do to improve email delivery:
- Subject Line –
1. Avoid spammy words and phrases, like FREE, mortgage, insurance, act now, casino, limited time, coupons, click now, open immediately, etc.
2. Don’t!!! use !!! too!!! much!!! punctuation!!!!!3. Don’t get creative with numbers/characters in place of letters, like: V1AGRA, SW!VEL, H3LL0, etc.
- “Spammy” words and phrases –
- HTML email – Don’t just send a giant graphic.
Creating an HTML email that’s nothing but one big image, with little or no text (since spam filters can’t read images, they assume you’re a spammer that’s trying to trick them). Your HTML email needs a “healthy balance” of graphics and text. If you’re just sending a simple invitation, or a simple promotional piece to your recipients, and all it takes is a simple graphic, you can still include text in the footer area.
Improper HTML tags, broken tags, etc.. could reduce your email delivery. Avoid copying anything directly from Microsoft Word, Excel, Powerpoint, etc..
- Links/URLs –
- Unsubscribe Link –
Send Direct Message To Your Users Through Web Push Notifications
You may include multiple email templates while designing referral campaign on InviteReferrals platform like referral campaign enrollment mail, referral email invite, or successful referral notification etc. The “Improve email delivery” guidelines will help you design better emails that go in customer’s inbox.
For further reading:
How to Send Message Your Visitors Without Knowing Their Mail id through Web Push Notifications