ecommerce marketing

65+ Useful Ecommerce Statistics you Must know in 2024

The eCommerce growth is incredible, especially after the pandemic.  It’s not going to slow down. In this post, we have compiled 65+ eCommerce statistics to showcase how influential eCommerce has become in today’s time.

So without any further delay, let’s have a look at some eCommerce statistics you must know.

Some powerful eCommerce statistics you must know.

  1. 90% of Instagram users follow a business.  (Business Instagram)

  2. 200 million Instagram users visit at least one business profile daily. (Facebook for Businesses)  

  3. 81% of people use Instagram to help research products and services. (Business Instagram)

  4. Brand Stories have an 86% completion rate. (Conviva)

  5. 55% of fashion shoppers have purchased based on an Instagram creator’s post. (Creators)

  6. 67% of brands use Instagram for influencer marketing. (Influencer Marketing Hub)

  7. 32% of online shoppers own at least one connected home device. (UPS)

  8. Only 2.86% of eCommerce, website visits convert into a purchase. (Invesp)

  9. In the US, 2 in 5 consumers (41%) receive 1-2 packages from Amazon per week, and that number jumps to 50% for consumers ages 18-25 and 57% for consumers ages 26-35. (Walker Sands)

  10. The #1 reason people shop online is that they can shop at all hours of the day. (KPMG)

  11. Businesses have lost $756 billion in the last year because of poor eCommerce personalization. (OptinMonster)

  12. 6 out of 10 American shoppers use self-service tools for their concerns, including websites (24%), mobile apps (14%), voice response systems, and VoIP (13%) or online live chat (12%). (Amex)

  13. Globally, 57% of online shoppers buy from overseas retailers. (Nielsen)

  14. 46.5% of small to mid-sized businesses say that offering free shipping increases profits. (MCM)

  15. If you require account creation during the checkout process, 23% of people will abandon carts immediately. (Baymard Institute)

  16. The average cart abandonment rate across all industries is 69.89%. (Baymard Institute)

  17. Exit-Intent, popups have helped recover 53% of abandoning visitors. (OptinMonster)

  18. 130 million Instagram users tap on shopping posts every month. (Business Instagram)

  19. 50% of people have visited a website to purchase after seeing a product or service in Stories.  (Business Instagram)

  20. Slow-loading sites increase the abandonment rate by 75%. (Baymard Institute)

  21. The product with the highest abandonment rate is clothing (40%), followed by tech (18%) and home products (16%). (OptinMonster)

  22. eCommerce sites can gain a 35% increase in conversion rates with an optimized checkout design. (Baymard Institute)

  23. At an average abandonment rate of nearly 70%, eCommerce sites could be losing a total of $3 billion a year. (Disruptive Advertising)
  24. Mobile has the worst cart abandonment rate of all devices at 78%, followed by tablets (70%) and desktops/laptops (67%). (OptinMonster)

  25. The biggest reason for shopping, cart abandonment is extra costs too high.  (Baymard Institute)

  26. The number of channels earning six figures each year on YouTube has increased by 40% year on year. (YouTube Press)

  27. “How to” grows 70 percent year over year. (SearchEngineLand)

  28. Consumers are 64-85% more likely to buy a product after viewing a product video. (BigCommerce)

  29. 62% of businesses use YouTube, as a medium to post video content. (Buffer)

  30. 9% of all small businesses in the US use YouTube. (Brandwatch)

  31. 90% of people say they discover new brands or products on YouTube.  (Think with Google)

  32. 68% of small businesses don’t have a structured or documented conversion rate optimization (CRO) strategy. (State of Conversion Optimization Report)

  33. The e-commerce industry is growing 23% year-over-year, yet 46% of American small businesses still don’t have a website. (BigCommerce)

  34. Shoppable social media features will help independent retailers achieve convenience and reliability.  (Shopify for Yotpo)

  35. Email marketing was responsible for 24% of holiday sales during the 2018 holiday eCommerce season. (OptinMonster)

  36. Nonprofits lose about $15k/year in donations due to spam filters blocking fundraising campaign emails. (

  37. Transactional emails, get 8x more opens and clicks than any other email campaign and make 6x the money. (Experian)

  38. Email marketing contributes to 20% of traffic driving eCommerce sales.  (Wolfgang Digital)

  39. 61% of online consumers in the United States have purchased based on recommendations from a blog. (Content Marketing Institute)

  40. Content creates three times more leads than ads and costs 62% less. (Awin, BloggingX)

  41. Content marketing has improved revenues for affiliate marketers by 240%. (TrueList)

  42. 80% of brands say they’ve increased the amount of content they produce.  (Influencer Marketing Hub)

  43. Shopping is a top priority for 48% of Pinterest users. (eMarketer)

  44. 85% of Pinners put visuals first when shopping for apparel and furniture. (Pinterest)

  45. The average revenue earned per US user (ARPU) went up 26% to $4 in 2019 is significantly higher than international users, who average a spending of $0.21. (Pinterest letter to Shareholders)

  46. Pins that show a product or service in action are 67% more likely to drive sales. (A Pinterest report)

  47. The top three goals of influencer marketing are increasing brand awareness (85%), reaching new audiences (71%), and generating sales/conversions (64%). (MediaKix)

  48. Most brands (59%) have a standalone budget for content marketing, and 75% of them intend to dedicate a budget to influencer marketing in 2021. (Influencer Marketing Hub)

  49. 90% of our survey, respondents believe influencer marketing to be an effective form of marketing. (Influencer Marketing Hub)

  50. 36% of brands still tend to pay their influencers with free product samples (or discounts on more expensive products) rather than paying cash. (Influencer Marketing Hub)

  51. 40% of online marketers consider affiliate marketing a crucial skill .(BloggingX)

  52. 64.48% of affiliate marketers generate traffic by blogging. (Awin, BloggingX)

  53. 9% of affiliate marketers make over $50,000 annually. (VigLink)

  54. In 2018, the biggest online marketplace based on gross merchandise volume was the Chinese platform Taobao, with a GMV of 515 billion US dollars. (Statista)

  55. Tmall and Amazon ranked second and third with 432 and 344 billion US dollars in annual third-party GMV, respectively.  (Statista)

  56. 67% of respondents prefer their influencer marketing to be campaign-based rather than always-on. (Influencer Marketing Hub)

  57. Micro-influencers on Instagram boast an average engagement rate of 3.86%. However, this declines for every level of an influencer before hitting 1.21% for mega-influencers. (Influencer Marketing Hub)

  58. 61% of marketers agree that finding the right influencers for a campaign is difficult. (MediaKix)

  59. 81% of brands use an affiliate program to promote their products or services. (Rakuten)

  60. Affiliate marketing generates 16% of all e-commerce sales in the US and Canada. (Business Insider)

  61. 94% of publishers use multiple affiliate marketing networks. (Affise)

  62. Amazon maintained its spot as the No. 1 online retailer in North America, with revenues of over $296 billion in 2020. (DigitalCommerce360)

  63. The B2B, eCommerce market sees success in its email campaigns because they provide compelling content for each customer journey stage. (B2B Marketing Community)

  64. 61% of consumers prefer to be contacted by brands via email. (Statista)

  65. Email marketing yields $44 for each $1 spent for a 4400% ROI. (OptinMonster)

  66. 58% of the top, 1,000 US online retailers send welcome emails. (Smart Insights)

  67. Segmented campaigns to email subscribers drive a 760% increase in revenue. (Campaign Monitor)

  68. 38.5% of brands view influencer marketing as success based on conversions and sales. (Influencer Marketing Hub)

  69. 67% of brands use Instagram for influencer marketing. (Influencer Marketing Hub)

  70. The percentage of brands using TikTok for influencer marketing has increased.  (Influencer Marketing Hub)

  71. Sales on Amazon alone represented nearly a third—31.4%—of all US e-commerce sales growth in 2020, down from 43.8% share in 2019. (DigitalCommerce360)

  72. The top 100 retailers (minus Amazon) had a 74.1% share of e-commerce growth in 2020, up significantly from a 49.4% in 2019. (DigitalCommerce360)

These are some of the useful eCommerce statistics you should know before implementing your strategy.


After reading this post on eCommerce statistics, you may get an idea of how useful they are. Before planning or implementing it is recommended to go through them thoroughly to have a better idea about eCommerce.


Shivani is a content writer at InviteReferrals. She writes SEO articles, blogs, and guest posts for businesses to improve website ranking on SERP. She follows a balanced approach for the quality of content and its marketing. She loves to do creativity, although she had an English major in her graduation.