Category - Marketing

The needs and expectations in the B2B marketing sector keep changing. Only those brands that adjust to those can offer relevant products and services, and thereby, grow and thrive in 2023 and beyond.  Knowing the...

Have you ever come across the term “direct marketing” before? Even if you haven’t, you surely have experienced it. For most businesses today use one or more types of direct marketing. In recent years, advancements in...

Most business transactions that were performed traditionally offline earlier are now carried out digitally online. Post the lockdown, we’ve firmly entered the digital era. Now, it is cost-effective and efficient to...

Brands that increased brand awareness to epic levels were those, whose brand name became the concerned product’s name.  For instance, people often refer to the name Colgate instead of toothpaste, Band-Aids instead...

 An increase in conversion rate indicates the success in marketing and web design of your website. A crucial aspect to help improve conversion rate is eCommerce conversion optimization. To get your needed...

A marketing qualified lead means when a lead shows interest in your products or services by  Visiting your company’s website or Signing up for your newsletter or  Downloading free eBooks/whitepapers or Using software...

E-Marketing is a prevalent form of marketing. It is also known as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing. We call it E-marketing as it is done through the Internet on online channels...

Being an entrepreneur, you have to take care of every aspect of your business. For eCommerce, you have to first look at your online business’s inventory, product fulfilment, marketing, and operations. eCommerce...

You might have heard these two words Brand Marketing as there is a lot of buzz by entrepreneurs and marketers. So, what is brand marketing? Brand marketing is a method of promoting your product or service by advertising...