23+ Lead Generation Statistics to Lead Top Challenges in 2022

23+ Lead Generation Statistics to Lead Top Challenges in 2024

Lead generation, the process of identifying and bringing in new prospects to one’s business, is crucial for growth- but is getting tougher by the day. You can develop an effective lead generation strategy only by learning what’s currently working in the field. That is, you need to know the trends and stats of the ever-changing landscape to stay competitive.

In this blog, we’ve presented more than 23 lead generation statistics to inform your strategy.

23+ Lead Generation Statistics you need to know in 2024

Lead generation isn’t simple but it is an important business growth strategy. So, businesses need to know the current dynamics of the field. Here are lead generation statistics to help you in this regard.

Lead Generation Statistics- Editor’s picks

Here are our choice lead generation statistics that businesses and their marketers shouldn’t miss knowing.

  1. 80% of B2B firms state that their most important marketing goal is lead generation (Content Marketing Institute). Without making enough lead generation efforts, a business could miss out on key markets that would generate sales. 
  2. 91% of marketers say that the most important goal is lead generation (Ruler Analytics). So, they direct a lot of efforts in this regard, and the businesses that do so flourish.
  3. When marketers were asked to list the challenges they faced, 61% of them ranked lead generation as the topper in the list (HubSpot). This suggests that lead generation has become complicated over the years.
  4. 53% of marketers allocate at least 50% of their budget to lead generation. Only 34% of them spend less than 50% of their budget on it (BrightTALK). 
  5. 80% of marketers feel that marketing automation brings in more leads and results in better conversions. 77% of them convert more leads than their counterparts who don’t use automation (APSIS). 
  6. When lead generation is outsourced, it brings in 43% better results than doing it in-house. So, taking the help of an expert lead generation agency is recommended (Fearless Competitor).

Lead Generation Statistics- Social media

Social media marketing is quite vital for lead generation. Here are stats that tell you what works and what doesn’t when it comes to generating leads through social media. 

  1. 77% of marketers with over five years of experience stated that lead generation via social media is effective. However, only 45% of those with less than a year of experience found it efficient (Tractionwise). 
  2. 70% of marketers are generating b2b leads on LinkedIn. Earlier, the channel that topped in this regard was Facebook. LinkedIn has taken over because of its professional data availability, business context, and in-depth analytic tools (LinkedIn).
  3. In 2020, only 35% of social media marketers stated that they weren’t able to gauge their organic activities. This percentage had lowered from 44% in 2019. This means that marketers are increasingly being able to measure their performance over social media (MarketingCharts). 
  4. 66% of marketers could gain new leads via social media by dedicating just six hours each week to it. Because of the viral marketing it enables, more marketers are using social media for lead generation (Social Media Examiner). 

Lead Generation Statistics- Email

Email is one of the oldest digital marketing channels still in use for lead generation, lead nurturing, and more. Here are email lead generation statistics. 

  1. With 78% of businesses using it, email marketing is the lead generation strategy most commonly used. Even though it is an old technique, it generates high-quality leads (APSIS). 
  2. For every $1 spent on email marketing and lead generation, businesses earn up to $44 in returns. Thus, email is the most effective lead generation channel in terms of ROI (Campaign Monitor).
  3. 79% of marketers believe email to be the most effective tool for demand generation i.e., awareness-raising, lead nurturing, lead generation, brand affinity generation, sales, etc. (Content Marketing Institute).
  4. 56% of marketers state that posting compelling content at every stage in the purchasing process is critical to email marketing success, especially in the B2B realm. So, businesses should take good care in creating compelling and valuable content (Authority Website Income). 
  5. 49% of marketers say that attaching downloadable content in lead gen emails is a sure-fire technique. For, it persuades readers to take a favourable action (Authority Website Income).

Lead Generation Statistics- Inbound

Inbound marketing is as important as outbound. Here are lead generation statistics revolving around inbound lead generation. 

  1. The best inbound lead generation technique is Search Engine Optimization (SEO), while the best outbound lead generation tactic is email (Authority Website Income). 
  2. While optimizing marketing automation, customer experience mapping matters the most (53%). The other leading factors are personalized/dynamic content (51%), prospect/customer re-engagement (40%), and landing page and form CTA (35%) (Authority Website Income).
  3. 84% of marketers employ form submission to bring in leads. This includes forms such as forms for gated content, demo request forms, and contact us forms (Ruler Analytics).
  4. 33% of marketers use live chat for converting leads. However, 53% of them using this tool found it hard to track conversions through it (Ruler Analytics). 

Lead Generation Statistics- Lead Conversion and Metrics 

Before concluding the post, we’d like to share a few lead conversion statistics that businesses would benefit from knowing. 

  1. 59% of marketers still rely on total lead volume as the topmost metric when it comes to measuring lead generation ROI. Though it is easy to measure, it doesn’t give much info regarding the quality of leads (Authority Website Income).
  2. 95% of marketers are confident that they know those channels that bring in the most leads for their business. However, simply making a guess can lead to faulty results. Your perceptions should be based on data to be sound. That’s why it’s important to use analytic tools (Ruler Analytics).
  3. 27% of marketers say that most of the leads that they received were from organic search. Yes, organic traffic is crucial for driving traffic and leads (Ruler Analytics).
  4. Leads that are followed up within 5 minutes are more likely to convert by nine times. So, businesses should have a strategy to implement this (APSIS). 
  5. When it comes to offline lead generation, events and case studies help B2B businesses to convert the most leads. So, those brands and businesses that seek to generate leads through conventional techniques should employ these channels (Marketing Charts). 
  6. 70% of marketers in the B2B sector perceive that videos help them convert leads the most. They believe that this visual marketing technique brings them more qualified leads than any other type of content (Content Marketing Institute). 

Lead Generation Infographic

 Lead Generation Infographic

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Wrapping up

In this blog, we’ve discussed some of the lead generation statistics worth sharing. Hope that you’ve gained some new insights from them. Be sure to apply these in your future lead-generation efforts. We wrap up our blog here. If these stats have been useful to you, do share them in your circle! Thank you!


Shivani is a content writer at InviteReferrals. She writes SEO articles, blogs, and guest posts for businesses to improve website ranking on SERP. She follows a balanced approach for the quality of content and its marketing. She loves to do creativity, although she had an English major in her graduation.