What's the Importance of E-Marketing? Strategies to Promote Your Online Store

What’s the Importance of E-Marketing? 10 Strategies to Promote Your Online Store

E-Marketing is a prevalent form of marketing. It is also known as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing. We call it E-marketing as it is done through the Internet on online channels. E-marketing means marketing a product or service using the Internet to reach the target audience on smartphones, devices, social media, etc.

E-marketing contains marketing on the Internet and contains marketing done via email and wireless media. It utilizes a range of technologies to help connect businesses to their customers. As a result, E-marketing has become a key tactic in the marketing strategy embraced by companies employing several digital media channels. There is so much importance of e-marketing, so we will discuss how you can leverage it with the top 10 easy strategies.

Importance of E-marketing

Importance of E-marketing

In today’s times, where most of the work and transactions are occurring through online modes, it becomes necessary for marketers to reach out to customers through the proper channels. Smartphones, tablets, smart TVs, and laptops are used globally to operate businesses and buy and sell goods. E-marketing benefits reach your audience on these and traditional offline channels. Sometimes for some offerings, e-marketing is the only feasible option.

E-marketing is very transparent in terms of its effectiveness than offline marketing. One thing that makes e-marketing stand out is calculating the impact in real-time. As a result, marketers can witness the performance and tweak the messaging accordingly, which can be very useful compared to offline marketing.

In the pandemic, online marketing evolves as a more prominent channel when the offline or traditional marketing channels cannot provide the optimum return on value.

After learning the importance of E-marketing, it’s time to understand how it can help you promote your online store.

Why is it important to promote your online business?

For many people, this goes without saying. Still, new eCommerce businesses have to understand that building a great eCommerce website is only part of the equation.

The other part is advertising your store to boost sales. A shop or website alone is not sufficient to make your first sale.

To reach out to your potential customers, you have to create a plan utilizing different digital marketing techniques like SEO, Social media marketing, content marketing, and PPC.

Once you are done with this step, the next step is to persuade them that your products and services can fulfil their needs and that they can trust your website to purchase a product.

This is more complicated than it sounds. You will need to do a lot of work to avoid competition and acquire your share in the ecommerce world.

Best e-Marketing strategies to promote your online store

1. Build an email list

Build an email list

Email campaigns are amongst the most high-converting marketing avenues for small companies, with no downsides. Beyond initiating conversations with your audience directly in their inboxes, expanding your subscriber list makes an audience you can reach as long as you have an email address. While social media is also a strong way to build brand awareness, modifications in algorithms and functionality beyond your control may impact how you reach customers. Email lists provide you with the agency to connect with — and keep — your list of involved customers.

To start grow your email list, offer readers a reason to sign up. Whether you need to provide a small discount code for your newest product, share a downloadable gift guide, or send them exclusive invites to pop-up workshops that showcase your products, incentivize your audience to subscribe.

You’re sending emails to your list from a dedicated professional email address. As a result, customers and spam sensors alike will feel more trustful.

2. Expand your social media

Expand your social media

Depending on your industry and target audience, various social channels may work better than others for boosting your products. For example, a ceramics studio could profit from a visual platform that allows them to showcase videos of their artistic process and each ceramic piece being made. On the other hand, a t-shirt company could see returns from typing out their short, quippy t-shirt text and publishing it on a precisely text-based platform.

Consider focusing on the channel where you presently have the largest audience to leverage and work outwards to other platforms as you feel the need. It’s not required to be everywhere at once. Instead, focus on creating strong momentum behind one or two social presences.

Regardless of which platform works best, make sure to link directly to your e-commerce store in your profiles, so any new customers can easily click and buy. 

3. Partner with others

Networking is important and will never go out of fashion because the connection between companies is useful to both sides. Beyond mutual respect, kindness, and encouragement, developing great relationships with other entrepreneurs is one of the best ways to gain your brand awareness.

Creating a strong relationship with other entrepreneurs lays the groundwork for future partnerships. These partnerships are professional cross-promotions of each other’s companies across platforms, exponentially expanding your potential reach. 

For example, a business selling lipsticks may launch a partnership with a local photographer. The lipstick company would provide the makeup and a model, while the photographer would take headshots. Both business owners would post the images on their accounts, tagging the other as contributors.

Since this is the case, start the potential partnership conversation by highlighting how you can help them in return — they’re more likely to sign on when they’re conscious of the benefits.

Like with any collaboration, consider how their vision, mission, and values align with your brand’s. Since your name will be linked to theirs, ensure it’s a public-facing relationship that fits your business.

4.  Start a blog

Start a blog

When we talk about the importance of e-marketing, starting a blog plays a crucial role in your ecommerce store. Maintaining a blog will get more organic traffic from search engines and more leads from social media. It takes a lot of effort and hard work to accomplish and offers many benefits. You get a steady flow of targeted organic traffic (for free), but it’s also a nice way to show your business on the web as a leader in your niche.

5. Start a newsletter and email marketing

When you drive PPC campaigns (either Facebook, Bing, or Adwords), one of your goals (besides making a sale) is to get the email address of your potential customers.

A high-quality blog with engaging content is one of the best ways to do that, but also a well-designed landing page can serve this purpose for people arriving at your site from PPC.

Once you build an email list, you can use it as part of your email marketing efforts to send a newsletter or other content (offers, surveys) to your subscribers. Email lists still convert, and you will be amazed by the results.

6. Create an app for the android and apple app stores

Mobile marketing is at its peak and something you cannot ignore. So, of course, holding a mobile-friendly website is a must, but it’s also necessary to have a presence in the Android and Apple Markets. You need to make an app to reach a wider audience and provide a more seamless user experience for your customers.

This does not indicate that your app should sell products (that would be the perfect solution, but it will cost a lot of money to implement); instead, you should offer tips and advice (from the blog) to keep reminding people that you exist so that they will recognize you when they are ready to make a purchase. Mobile apps are a fantastic way to increase brand awareness if done correctly.

7. Create a Chrome app

The Chrome browser is the most prevalent, and the Chrome operating system (run on Chromebooks) is steadily gaining market share. You can benefit from that by making an app to add your website to the chrome store. But, again, the cost is lower, and it can cause a constant flow of traffic from Chrome users.

8. Do guest posting on other websites

Apart from updating your e-commerce blog, another way to get extra traffic and strengthen your rankings on Google is to do guest posting on high-quality websites. The posts should not be promotional or only about your products and services because getting your posts published will be challenging.

Instead, you can make them more attractive by writing posts comparing similar products or providing detailed reviews. This can be an indirect way to get customer attention without being too pushy.

9. Don’t stop ongoing SEO

Keeping an SEO-friendly website is essential if you want good rankings in the SERPS.

SEO is a fast-changing industry, and the competition for one of the first positions is massive, so you have to keep your SEO fresh and ongoing. Hiring a good SEO company will make sure that your website adjusts to the latest search engine guidelines utilize different SEO strategies to enhance your rankings without losing any customers to the competition.

10.  Go Social

Go Social

Besides Facebook, other social networks are excellent for promoting your online store. The most important that worth a try are: Twitter, Pinterest, Instagram, and LinkedIn.

To succeed, you have to have a plan, and clear goals and not just use them because you read somewhere that they can help you increase sales.

So, these are some of the tactics that show the importance of E-marketing and help you promote your store.


The 10 ways summarized above are only a part of what you can do to facilitate an online store. All these methods highlight the importance of E-marketing in today’s time.

Keep in mind that creating an online presence in search engines, creating profitable PPC campaigns, or executing successful social media campaigns takes time. Hence, you have to be patient before making any concussions.


Shivani is a content writer at InviteReferrals. She writes SEO articles, blogs, and guest posts for businesses to improve website ranking on SERP. She follows a balanced approach for the quality of content and its marketing. She loves to do creativity, although she had an English major in her graduation.