A Brief Guide on Referral Program Software for Startups

A Brief Guide on Referral Program Software for Startups

Referral marketing has emerged as a powerful strategy for startups to drive growth and increase revenue. By harnessing the influence of word-of-mouth, startups can tap into their existing customer base to acquire new customers and expand their reach.

To implement a successful referral program, startups require the right tools and software that can streamline the process and maximize results.

In this brief guide, we will explore the best referral program software for startups. We will delve into the key features, customization options, tracking capabilities, customer support, and pricing of each software.

The Power of Referral Program Software for Startups

Referral marketing capitalizes on the trust and influence of existing customers to acquire new customers. When a satisfied customer refers your startup to their friends, family, or colleagues, it carries more weight than any traditional marketing message.

People trust recommendations from people they know, and they are more likely to try a product or service that has been recommended by someone they trust. Referral marketing allows startups to tap into this trust and influence to acquire high-quality leads and customers.

Best Referral Program Software for Startups

Now that we understand the key factors to consider, let’s explore some of the best referral program software for startups available in the market.

 1. InviteReferrals


InviteReferrals is one of the best referral program software for startups as it offers a wide range of features that make it easy to create and oversee an efficient referral marketing program.

InviteReferrals provides robust reporting and analytics to improve performance, guaranteeing customers have the best possible experience when recommending products or services to their friends or family.

It’s also incredibly user-friendly for setup; there are numerous customizable templates available for creating email campaigns and swiftly increasing visibility into the program.

Key Features 

  • Fully customizable campaigns
  • Multiple referral and social sharing options
  • In-depth analytics
  • Supports multiple platforms
  • Customizable reward logic flow
  • Personalized coupon-based program
  • Role-based Collaboration

Pricing: InviteReferrals begin at $79 per month (billed annually) or $99 per month for a month-to-month plan for the Basic plan (below). A 14-day free trial is available, which includes 100 new referrers

2. AffiliateWP


AffiliateWP is an all-in-one affiliate program plugin for WordPress that is perfect for startups. It offers a user-friendly interface that allows you to set up a working referral program in just a few minutes.

With features like affiliate coupon tracking, automatic referral link generation, and real-time reporting, AffiliateWP simplifies the tracking and management of your referral program. Integration with popular plugins and tools like WooCommerce, Easy Digital Downloads, and MemberPress further enhances its capabilities.

Key Features:

  • Affiliate coupon tracking
  • Automatic referral link generator
  • Real-time reporting
  • Seamless integration with popular plugins
  • Customizable landing pages
  • Affiliate payment processing within the dashboard

Pricing: AffiliateWP starts at $149.60 per year for the Basic plan and offers a Pro plan for $299.50 per year.

3. Easy Affiliate

Easy Affiliate

Easy Affiliate is a powerful and easy-to-use referral program plugin for WordPress and WooCommerce. It offers all the essential features needed to build, track, and manage your affiliate program.

With a simple dashboard, built-in fraud detection, one-click affiliate payouts, and integrations with popular tools like WooCommerce and MemberPress, Easy Affiliate is a great choice for startups. Its pricing structure, which does not include per-transaction fees, makes it an attractive option for small businesses.

Key Features:

  • Easy setup and management
  • Built-in fraud detection
  • One-click affiliate payouts
  • Custom commissions
  • Integrations with popular tools
  • No per-transaction fees

Pricing: Easy Affiliate starts at $99.60 per month.

4. Referral Factory

Referral Factory

Referral Factory provides referral program software that can help you easily launch a successful referral program. It is easy to use and does not require sophisticated steps or coding, making it perfect for beginners or novice marketers.

With features such as an easy-to-use system, campaign tracking, and a powerful referral rewards program, Referral Factory is one of the top referral marketing solutions available.

Key Features

  • 100+ customizable templates, including widgets and popups
  • Tracking and analytics suite
  • 200+ referral rewards and incentives
  • Flexible webhook and API
  • Multiple integrations with tools you use like HubSpot, Zapier, Intercom, Zoho, and more

Plans and Pricing: Referral Factory offers a 15-day trial period for each of their structured paid plans. After the trial period, you can opt for their Starter Plan for $95 per month, Basic Plan for $200 per month, or Pro Plan for $300 per month. You can also book a demo for their Enterprise Plan, which provides a more customized referral solution.

5. Tapfiliate


Tapfiliate is an easy-to-use referral-tracking software that simplifies the creation and management of referral marketing programs. With Tapfiliate, startups can onboard new affiliates, create custom-branded dashboards, and control payouts.

The software offers various commission options, including one-time or monthly recurring commissions, percentage-based commissions, and performance bonuses. Integrations with popular tools like WordPress, WooCommerce, Shopify, and Zapier enhance its functionality and flexibility.

Key Features:

  • Easy onboarding of new affiliates
  • Custom branded dashboards
  • Flexible commission options
  • Integration with popular tools
  • Support for multiple currencies and languages

Pricing: Tapfiliate starts at $89 per month and includes real-time reporting, third-party integrations, and support for up to 1000 affiliates.

6. GrowSurf


GrowSurf referral software that allows you to effortlessly develop a customer referral program, GrowSurf is a great choice. It offers the ability to measure how many leads each referral generates and provides referral incentives such as gift cards or unique discounts. It is perfect for SaaS marketers and IT firms.

Key Features

  • Automated referral process from end to end. 
  • Offers customization for unique campaigns.
  • Offers a variety of referral portal templates to choose from.
  • Real-time analytics
  • Mobile friendly Campaign
  • Scalable pricing
  • Excellent customer support:

Plans and Pricing

GrowSurf offers a Start-Up Plan for $200 per month, a Business Plan for $400 per month, and an Elite Plan for $600 per month.

7. Impact


Impact is a partnership management and affiliate software designed for established companies and startups alike. It helps startups find new partners to accelerate their customer acquisition process. With tools to monitor performance, detailed analytics, and CRM-like features, Impact provides startups with a comprehensive solution for managing their referral programs.

The platform allows startups to create different goals for their referral campaigns and offers customization options for referral and recruitment programs. Integration with popular tools and support for multiple payment methods further enhance its capabilities.

Key Features:

  • Partner acquisition and management
  • Customization options for referral campaigns
  • Detailed analytics and reporting
  • Integration with popular tools
  • Support for multiple payment methods

Pricing: Impact offers custom pricing based on individual business needs.

8. ReferralCandy


ReferralCandy is an easy-to-use customer referral program software designed specifically for eCommerce startups. It simplifies word-of-mouth marketing for online stores by offering features like automatic affiliate payments, pre-made email templates, custom reward options, and detailed reports.

ReferralCandy integrates seamlessly with popular eCommerce platforms like WooCommerce, Shopify, Magento, and email marketing tools. With ReferralCandy, startups can automate the referral onboarding process and create email and popup sequences to invite new customers to join their referral program.

Key Features:

  • Automatic affiliate payments
  • Premade email templates
  • Custom reward options
  • Detailed reports
  • Seamless integration with eCommerce platforms
  • Automation of referral onboarding process

Pricing: ReferralCandy starts at $47 per month, plus a tiered commission rate based on referral sales.

How to Choose Referral Program Software for Startups

When selecting the best referral program software for startups, there are several key factors to consider. These factors will help you evaluate which software is best suited for your business and will deliver the results you are looking for.

1. Ease of Use

Ease of Use

The software should be user-friendly and easy to navigate for both you and your customers. It should have a simple and intuitive interface that allows you to set up and manage your referral program without any technical expertise.

2. Integration

The software should seamlessly integrate with your existing systems, such as your CRM, email marketing software, and website. This will allow you to track and manage referrals efficiently and automate the process as much as possible.

3. Customization


The software should allow you to customize your referral program to align with your brand and marketing objectives. You should be able to customize the messaging, rewards, and incentives to create a unique and compelling program that resonates with your customers.

4. Tracking and Analytics

The software should provide comprehensive tracking and analytics capabilities. You should be able to track the performance of your referral program, measure key metrics, and gain insights into the effectiveness of your campaigns. This will help you optimize your program and make data-driven decisions.

5. Customer Support

Customer Support

Look for software providers that offer excellent customer support. You may encounter technical issues or have questions about setting up and managing your referral program. Having access to responsive and knowledgeable customer support can make a big difference in the success of your program.


Implementing a referral program software for startups can be a game-changer for those startups who want to accelerate their growth. By leveraging the power of word-of-mouth marketing, startups can acquire high-quality leads and customers who are more likely to convert and become brand advocates themselves.

The referral program software discussed in this guide provides a range of features and capabilities to help startups build and manage successful referral programs.


Shivani is a content writer at InviteReferrals. She writes SEO articles, blogs, and guest posts for businesses to improve website ranking on SERP. She follows a balanced approach for the quality of content and its marketing. She loves to do creativity, although she had an English major in her graduation.