14 Best Referral Program Software for Small Businesses

14 Best Referral Program Software for Small Business

Referral programs have become a powerful tool for small businesses to drive growth and increase revenue. By leveraging the influence of word-of-mouth marketing, businesses can tap into their existing customer base to acquire new customers and expand their reach.

To implement a successful referral program, small businesses need the right referral program software that can streamline the process and maximize results.

In this, we will explore the best referral program software options available for small businesses. We will delve into the key features, customization options, tracking capabilities, customer support, and pricing of each regular or iGaming affiliate software. So, let’s get started and find the perfect referral program software for small business.

Importance of Referral Program Software for Small Business

Referral programs are a proven method for increasing product promotion and reaching a larger audience. They harness the power of word-of-mouth marketing, which is arguably the most trusted form of advertisement.

People are more likely to purchase a product or service when it is recommended by friends, family, or influencers they trust.

Referral programs catalyze business growth by encouraging existing customers to become influential marketers. By offering incentives such as discounts, gift cards, or commissions, small businesses create a win-win situation for both customers and the business itself. This approach enhances brand reputation and cultivates a loyal customer base.

However, managing a referral program without the right tools can quickly become complicated and time-consuming. That’s where referral program software comes in.

These software solutions streamline the entire referral process and provide valuable insights into the effectiveness of your program. Now, let’s explore the best referral program software options for small businesses.

Best Referral Program Software for Small Business

1. InviteReferrals


InviteReferrals is a simple and user-friendly referral program software for small business that offers powerful tracking tools and detailed analytics. InviteReferrals provides robust reporting and analytics to improve performance, guaranteeing customers have the best possible experience when recommending products or services to their friends or family.

It’s also incredibly user-friendly for setup; there are numerous customizable templates available for creating email campaigns and swiftly increasing visibility into the program.

The software is designed to work across all devices and platforms and provides features like in-depth analytics, tracking of shares, clicks, and conversions, and integration with popular platforms like WooCommerce and WordPress.


  • In-depth analytics with daily or weekly updates
  • Track shares, clicks, conversions, and more
  • Import emails from any provider
  • Full automation of referral tracking and rewards
  • Spam and fraud prevention
  • Role-based collaboration for your program
  • Integrations with popular platforms

Pricing: InviteReferrals begin at $79 per month (billed annually) or $99 per month for a month-to-month plan for the Basic plan (below). A 14-day free trial is available, which includes 100 new referrers

2. Affise


Affise is an all-in-one partner and affiliate software solution that offers robust and innovative partnership marketing solutions. Their Referral Marketing Platform is designed to help businesses manage referrals, track results, and optimize word-of-mouth marketing.

With Affise, businesses can easily launch their referral programs, distribute rewards, acquire new customers, and boost brand affinity.


  • Customizable software that fits your brand style
  • Total budget control for effective cost management
  • 24/7 support and a personal account manager
  • Integrations with CRM software, billing, and other platforms
  • AI tools to automate workflow
  • Convenient communication system to stay in touch with brand representatives
  • Secure payment system
  • Individual accounts for brand advocates
  • Detailed statistics and performance reporting for each brand advocate

Pricing: Contact Affise for pricing information.

3. Amplifinity

Amplifinity is referral-tracking software designed for B2B enterprises. The software helps businesses automate the tracking and management of their partner referral programs.

Amplifinity offers strong rewards management, automation of referral tracking and rewards systems, and integration with popular platforms like Marketo and Amazon.


  • Rewards management with real-time tracking and updates
  • CSR portal and widgets
  • Employee referral management
  • Integrations with ecommerce, CRM, and online payment solutions
  • Automatic discovery of influencers, brand advocates, and networks
  • Targeting and testing tools

Pricing: Contact Amplifinity for pricing information.

4. ShareASale


ShareASale is one of the longest-running affiliate networks globally and offers a highly beneficial referral marketing solution for small businesses. It provides an in-depth affiliate dashboard and tracking tools for monitoring performance, along with built-in email marketing automation to keep in touch with your affiliates and inform them about sales and promotions.

ShareASale offers numerous customization options to design your unique referral and recruitment program.

Key Features:

  • Tailored program diagnostic capabilities
  • Affiliate categorization and segmentation options
  • Application regulation tools
  • Automated promotional emails
  • Advanced attribution tools for refining affiliate payouts


  • One-time network access fee of $550
  • Transaction fee calculated as 20% of the commission paid to your affiliate partner

5. Genius Referrals

Genius Referrals

Genius Referrals is referral program software designed specifically for small businesses. The software allows businesses to create and personalize referral campaigns within minutes. Genius Referrals offers customization options through code snippets and API integrations, as well as comprehensive dashboards for data analysis.


  • Double-sided, fixed, and percentage-based rewards
  • Comprehensive dashboard with real-time analytics
  • Automatic payouts with methods like PayPal and Shopify discount codes
  • Easy customization with templates
  • Generate custom links and promo codes

Pricing: Starts at $49 per month for up to 10,000 advocates. Offers a free trial for 30 days.

6. Referral Factory

Referral Factory

Referral Factory is a popular referral service that provides an easy and quick way to set up a referral program. With over 1000 program templates, businesses can choose a template that suits their needs and edit it with the intuitive drag-and-drop program builder.

Referral Factory offers customization options, CSV exporting, and automated communication for invites, referrals, and rewards.


  • Reward options include discount codes, coupons, and cash
  • Real-time data monitoring through a dashboard
  • Automate communication for invites, referrals, and rewards
  • Support for 19 languages for a broader reach
  • Integrations with popular platforms like HubSpot, Salesforce, and Intercom

Pricing: Starts at $95 per month for up to 2500 users. Offers a 15-day free trial.

7. ReferralCandy


ReferralCandy is a reliable referral program software that focuses on boosting sales for online stores. The platform is user-friendly and integrates seamlessly with major ecommerce platforms like Shopify and WooCommerce.

ReferralCandy automates referral tracking and reward sending, making it easy for customers to become marketing partners and for businesses to manage their referral programs.


  • Landing page and email templates optimized for mobile
  • Customizable reward options, including cash, store discounts, and custom gifts
  • One-click integrations with ecommerce and marketing platforms
  • Analytics dashboard with data like benchmarks and top referrers
  • Custom developer integration options
  • Subscription app support for ReCharge, PayWhirl, and Bold

Pricing: Starts at $49 per month. Offers a free trial for 30 days.

8. Referral Rock

 Referral Rock

Referral Rock is a platform that helps businesses put their referral programs on autopilot. With Referral Programs 2.0 software, businesses can create personalized referral programs to maximize customer engagement.

This is an especially convenient feature in case you practice software development outsourcing to developers from Romania, Mexico, India, etc. and need a customized solution.

Referral Rock offers features like one-click social media sharing, dual-side rewards, and automated email campaigns.


  • On-brand customization for every step in the customer journey
  • Rewards options include coupons, gift cards, and custom rewards
  • Build and automate email campaigns, promotions, and notifications
  • Customer support with a dedicated customer success manager
  • Integrations with popular platforms like Salesforce, Stripe, and Zapier

Pricing: Starts at $200 per month with 500 members and one program.

9. Viral Loops

Viral Loops

Viral Loops is a template-based referral marketing solution that offers features to help businesses grow during pre-launch. The platform provides easy-to-use templates based on successful programs from companies like Airbnb and Dropbox.

Viral Loops offers dedicated landing pages, campaign dashboards, and integrations with popular platforms like Shopify.


  • Dedicated landing pages with templates
  • Campaign dashboards with real-time analytics
  • Newsletter referrals
  • Ability to create a waitlist for startup pre-launch
  • Contest giveaway referrals
  • Integrations with popular platforms

Pricing: Starts at $49 per month. Offers a free trial.

10. SaaSquatch


SaaSquatch is a referral program software designed for SaaS and B2C brands. The platform helps businesses build brand loyalty, gain referrals, and deliver rewards.

SaaSquatch offers features like multi-program and multi-tier campaigns, customization options, analytics and reporting capabilities, and integrations with popular platforms.


  • Multi-program and multi-tier campaigns
  • Customizable designs and templates
  • Comprehensive analytics and reporting
  • Integration with popular platforms
  • Automation of referral tracking and rewards
  • Fraud screening
  • Enterprise-grade security

Pricing: Starts at $1750 per month with up to 200k participants.

11. AffiliateWP


AffiliateWP is an all-in-one referral program plugin for WordPress that is an outstanding choice for small businesses. It offers a seamless setup process, allowing you to establish an effective referral program in just a few minutes.

With features like affiliate coupon tracking, automatic referral link generation, and real-time reporting, AffiliateWP excels in precisely tracking your referral programs and delivering detailed reports on your WordPress dashboard.

The dashboard provides an extensive review of your affiliate applications, affiliate account management, and a performance metric view for referrals and affiliates. Moreover, AffiliateWP gives you complete control over your referral partners. You can track referral sales, affiliate amounts, and more from your dashboard.

Key Features:

  • Seamless WooCommerce integration
  • Recurring Referrals
  • Direct Link Tracking
  • Detailed analytics for maximizing sales
  • Advanced affiliate growth tools
  • Top-notch support


  • Personal: $149.50/year for the first year, $299.00/year after that (1 site, essential features)
  • Plus: $199.50/year for the first year, $399.00/year thereafter (3 sites, growth, and essential tools)
  • Professional: $299.50/year for the first year, $599.00/year thereafter (10 sites, advanced features)

12. Easy Affiliate

Easy Affiliate

Easy Affiliate is a powerful and user-friendly referral program plugin for WordPress and WooCommerce. It provides all the necessary features to build, track, and manage your affiliate program.

With a simple dashboard, built-in fraud detection, one-click affiliate payouts, and integrations with popular tools like WooCommerce and MemberPress, Easy Affiliate is a great choice for small businesses.

The Easy Affiliate dashboard offers quick insights into your affiliates’ performance and allows you to track referral sales, affiliate amounts, and more.

The built-in fraud detection feature ensures the authenticity of referrals, while the one-click affiliate payouts simplify the payment process..

Key Features:

  • Easy setup and management
  • Built-in fraud detection
  • One-click affiliate payouts
  • Custom commissions
  • Integrations with popular tools
  • No per-transaction fees


  • Basic: From $199/year
  • Plus: From $299/year
  • Pro: From $399/year

13. Tapfiliate


Tapfiliate is a straightforward-to-use referral tracking software that simplifies the creation and management of referral marketing programs. It allows you to quickly onboard new affiliates and create a custom-branded dashboard to match your WordPress website and product design.

Tapfiliate provides various creative tools, such as banners, text links, videos, and social posts, allowing you to customize your program and improve conversion rates.

It also offers integrations with popular tools like WooCommerce, WordPress, Zapier, Shopify, and more. Advanced users can utilize the REST API integration to create custom automated workflows.

Key Features:

  • Recruit affiliates
  • Personal Affiliate Links and Coupon Codes
  • Branded Dashboard
  • Custom Sign-up Fields
  • Variety of Publisher Types


  • Essential: From $89/month
  • Pro: From $149/month

14. PartnerStack


PartnerStack is a powerful referral marketing software for small businesses that helps you create and manage your entire referral process. It is designed to aid SaaS companies and new online startups and is used by renowned companies like Drip, Asana, Quickbooks, and Evernote to run their affiliate programs.

PartnerStack is highly flexible, allowing you to create different goals for your referral campaigns. It also enables you to build customer loyalty programs directly into your products, automatically bringing customers on as referral partners.

The user-friendly dashboard provides a detailed breakdown of partner performance, and various payment methods are supported.

Key Features:

  • Access to B2B-Focused Partners
  • Partner Analytics
  • Automated Partner Payments
  • Detailed Reporting and Stats


  • Lite: From $500/month
  • Pro: From $800/month


Implementing a referral program software for small business can be a game-changer for accelerating growth. By leveraging the power of word-of-mouth marketing, you can acquire high-quality leads and customers who are more likely to convert and become brand advocates themselves.

The referral program software options discussed in this guide provide a range of features and capabilities to help small businesses build and manage successful referral programs. 

To implement a successful referral program, small businesses need the right referral program software
that can streamline the process and maximize results. This comes with the consideration that you need
a fast and reliable internet to run this software. Cox Internet has proven to be a good fit for small and medium-sized businesses.

Now, it’s time to select the referral program software that best aligns with your business goals and start reaping the benefits of a well-executed referral program.


Shivani is a content writer at InviteReferrals. She writes SEO articles, blogs, and guest posts for businesses to improve website ranking on SERP. She follows a balanced approach for the quality of content and its marketing. She loves to do creativity, although she had an English major in her graduation.