7 Best B2B Referral Program Software to Consider in 2024

6 Best B2B Referral Program Software to Consider in 2024

Referral marketing is one of the most effective strategies for acquiring high-quality leads and customers for your SaaS business. Just take a look at success stories like Dropbox, which grew by a staggering 3900% in just 15 months through their referral program.

Similarly, Airbnb saw its customer base grow from 47,000 to a whopping 17 million in just five years, all thanks to its referral program. But to run a successful referral program, you need the best b2b referral program software. In this article, we’ll explore some of the best referral marketing software options for businesses.

Best B2B Referral Program Software to Consider for your business

1. InviteReferrals


InviteReferrals is the best B2B referral program software designed to help businesses grow their customer base. With its integrations and detailed analytics, InviteReferrals makes it easy to track and optimize your referral campaigns.

Features of InviteReferrals

  • Detailed Referral Analytics: Gain insights into referral activities, from shares to clicks and conversions.
  • Customized Campaigns: Create customized referral campaigns tailored to your specific business goals.
  • Easy Integrations: InviteReferrals integrates seamlessly with popular third-party tools like WooCommerce, Shopify, MailChimp, Opencart, and Zapier.
  • Various Events and Rewards: Reward referrals based on different events, such as subscriptions, sales, and registrations.
  • Multi-platform Support: InviteReferrals works across various devices and platforms, including mobile devices, Facebook, Android, and iOS applications.

Pros of InviteReferrals

  • Event-based Rewards: Reward referrals based on specific events, allowing for more targeted incentives.
  • Comprehensive Referrer Metrics: Measure referrers, invites, visits, and installs in a single dashboard.
  • Various Referral Program Types: Set up different referrer programs, such as top referrer contests, giveaway campaigns, and goal-based customer referral programs.
  • Workflow Automation: Automate workflows such as email notifications and reward tracking for a seamless experience.


InviteReferrals offers three pricing plans: Basic Plan ($79/month), Standard Plan ($199/month), and Enterprise (custom pricing). Contact InviteReferrals for detailed pricing information.

2. ReferralMagic


ReferralMagic is a straightforward and user-friendly referral marketing software designed for SaaS businesses. It offers essential features to build successful referral campaigns and track their performance.

Features of ReferralMagic

  • Quick Installation: ReferralMagic provides fast and easy installation, allowing you to set up your referral program quickly.
  • Invite Friend Widget: Add an invite friend widget to your website, making it easy for customers to refer their friends.
  • Multiple Referral Campaigns: Create and manage multiple referral campaigns tailored to different goals.
  • Real-time Statistics: Monitor referral statistics in real-time, helping you identify successful campaigns and make data-driven decisions.
  • Seamless Integrations: ReferralMagic integrates with over 1000 tools, ensuring compatibility with your existing workflows.

Pros of ReferralMagic

  • Customizable Referral Campaigns: Create different referral campaigns to suit your specific business objectives.
  • Selfie Referral Campaign: Engage customers with a selfie referral campaign, adding a fun and personal touch to the referral process.
  • Conversion Tracking and Rewards: Track conversions and reward your referrals and invitees based on specific actions.
  • Manual Payouts: ReferralMagic allows you to manage manual payouts to referrals and invitees, providing flexibility in reward fulfilment.

Cons of ReferralMagic

  • Higher Cost: ReferralMagic’s pricing may be considered expensive for some businesses.


ReferralMagic offers three pricing plans: Monthly Plan ($99/month), Annual Plan ($999/year), and On-premise ($2997 one-time license fee).

3. Ambassador


Ambassador is an all-in-one referral marketing software that caters to businesses of all sizes. It offers a wide range of features and scalability options, making it suitable for small, medium, and Fortune 100 companies.

Features of Ambassador

  • Simple Visual Editor: Ambassador provides a user-friendly visual editor, allowing you to set up campaigns, monitor performance, and pay referrals easily.
  • Automated Workflows: Streamline your referral program with automated workflows, saving you time and effort.
  • Pre-built Templates: Ambassador offers pre-built templates and designs to help you create visually appealing referral campaigns.
  • Offline Tracking: Track referrals and rewards even when customers refer others offline.
  • Personalized Experience: Customize the referral experience for your customers, providing a personalized touch.

Pros of Ambassador

  • All-in-One Solution: Ambassador handles all aspects of your referral program, from setup to monitoring and payment.
  • Multiple Payment Options: Choose from various payment options, including PayPal, bank transfers, and Dwolla.
  • Educational Resources: The Ambassador provides educational materials to help you optimize your referral marketing efforts.
  • Customer Communication: Keep your customers informed throughout the referral process, inspiring them to refer more people.

Cons of Ambassador

  • Installation Time: Setting up Ambassador may take some time, especially when customizing campaigns.
  • Limited Campaign Customizations: Some users may find the campaign customization options lacking.


Contact Ambassador for detailed pricing information.

4. Genius Referrals

Genius Referrals

Genius Referrals is a b2b referral marketing software that allows you to set up a refer-a-friend program for your business. With its monitoring and insight tools, you can easily track the success of your referral program.

Features of Genius Referrals

  • Monitoring and Insight Tools: Gain valuable insights into the growth of your referral program across different networks.
  • Flexible Campaigns: Customize your referral campaigns to align with your branding and objectives.
  • Create Multiple Accounts: Manage multiple accounts within the Genius Referrals platform, allowing for easy organization.
  • Real-time Tracking: Monitor referral activities in real-time, ensuring you stay updated with the progress of your program.

Pros of Genius Referrals

  • Customizable Referral Campaigns: Tailor your referral campaigns to match your branding and desired outcomes.
  • SDKs and RESTful API: Integrate Genius Referrals seamlessly with your existing systems using SDKs and RESTful API.
  • Affordable Pricing: Genius Referrals offers pricing plans suitable for businesses of all sizes.
  • Multi-platform Sharing: Your customers can easily share referral campaigns on various platforms, including social media channels and email.

Cons of Genius Referrals

  • Manual Fulfillment: Some users may find the manual fulfilment of rewards time-consuming.


Genius Referrals offers four pricing plans: Bronze ($49.00), Silver ($129), Gold ($249), and Platinum (custom pricing). Contact Genius Referrals for detailed pricing information.

5. Referral Rock

Referral Rock

Referral Rock is a powerful referral program software designed specifically for SaaS businesses. With its advanced features and user-friendly interface, it’s no wonder why many businesses choose Referral Rock for their referral programs.

Features of Referral Rock

  • Stand-alone Member Portal: Referral Rock offers a consumer-grade member portal for program participants, allowing them to easily share their unique referral URL, track the status of their referrals, and view reward payments.
  • Multiple Use Cases: Whether you’re looking for customer referrals, affiliate programs, or brand ambassador campaigns, Referral Rock has you covered.
  • Flexible Rewards: Referral Rock supports various reward types, including tiered, multi-step, time-based, and recurring rewards, making it suitable for different business models.
  • Easy Sharing Integration: With Referral Rock, you can embed one-click sharing buttons across your website, app, and emails, making it convenient for customers to refer others.
  • Seamless Integrations: Referral Rock integrates with over 50 tools, including HubSpot, Salesforce, MailChimp, Marketo, and LeadPages, allowing you to streamline your referral program with your existing workflows.

Pros of Referral Rock

  • Member Portal: The member portal allows referrers to easily track their referrals and rewards.
  • Concierge Onboarding: Referral Rock provides onboarding services to help you quickly launch an effective referral program.
  • Pre-crafted Promotion Materials: Referral Rock offers pre-made email, social media, and mobile text message templates to promote easy customer sharing.
  • Tracking Dashboards: With Referral Rock, you can easily monitor your top brand advocates and identify successful campaigns.

Cons of Referral Rock

  • Technical Setup for Some Integrations: Certain integrations may require technical setup, which could be a hurdle for less tech-savvy users.


Referral Rock offers three pricing plans: Starter ($200/month), Growth ($400/month), and Established Business ($800/month).

6. ReferralCandy


ReferralCandy is another popular referral marketing software that caters to both SaaS and e-commerce businesses. It offers a straightforward setup process and a range of customizable options to suit your specific needs.

Features of ReferralCandy

  • Comprehensive Analytics: ReferralCandy provides a dashboard where you can track referral engagement and revenue in one place.
  • Automatic Rewards: With ReferralCandy, you can automatically send out rewards to customers who refer others, saving you time and effort.
  • Customizable Templates: Create visually appealing referral templates to entice customers to refer their friends.
  • Multi-channel Promotion: ReferralCandy allows you to promote your referral program across various channels, including email blasts, landing pages, checkout pages, and embedded sign-up forms.
  • Seamless Integrations: ReferralCandy integrates easily with third-party tools, making it convenient to incorporate into your existing workflows.

Pros of ReferralCandy

  • Customer Insights: Gain valuable insights into the customers promoting your brand and how they share it.
  • Automated Rewards: ReferralCandy handles the reward fulfilment process, ensuring successful referrals receive their rewards promptly.
  • Diverse Reward Options: Customize your rewards with options like cash rewards, custom gifts, and discount coupons.
  • Multi-channel Promotion: Reach a wider audience by promoting your referral program through various channels.

Cons of ReferralCandy

  • Premium Plan Commission: The premium plan requires a monthly commission, which might impact your overall costs.
  • Limited Referral Programs: ReferralCandy currently supports only one referral program, limiting your flexibility.


ReferralCandy offers two pricing options: Premium ($49/month + monthly commission) and Enterprise ($3999/month). Contact ReferralCandy for detailed pricing information.


Running a successful referral program is crucial for acquiring high-quality leads and customers for your business. By leveraging the power of referral marketing software, you can streamline the process and maximize the results.

The six b2b referral program software options discussed in this article, including InviteReferrals, ReferralMagic, Ambassador, Referral Rock, ReferralCandy, and Genius Referrals, offer a variety of features and pricing plans to suit different business needs.

Evaluate your requirements choose the software that aligns with your goals, and start harnessing the power of referrals to grow your business.


Shivani is a content writer at InviteReferrals. She writes SEO articles, blogs, and guest posts for businesses to improve website ranking on SERP. She follows a balanced approach for the quality of content and its marketing. She loves to do creativity, although she had an English major in her graduation.