How to Attract Customers Online: a Guide for Ecommerce Business.

How to Attract Customers Online: A Guide for Ecommerce Business.

Are you a small business struggling to stay profitable in the competitive digital landscape? Are you looking for creative ways to gain new customers, so your e-commerce operations thrive in 2023? Attracting an online audience is key. But how can you do it when numerous other companies compete for the same customer base on the web? Whether utilizing engaging email campaigns, running cost-effective ads, or upping your social media presence, plenty of methods are available if you know where to look. In this guide, we will learn how to attract customers online and take your e-commerce business to the next level.

How to attract customers online

1. Develop buyer personas to reach new customers.

Develop buyer personas to reach new customers.

How to attract customers online is an important question that keeps popping up. Our first tip is to create buyer personas based on real data. Buyer personas are imaginary yet realistic pictures of a target customer; they deliver invaluable insight into customers’ buying decisions. Collecting accurate and reliable data about your current and potential customers can assist you in focusing your marketing strategy on fulfilling their needs. Adapting buyer personas to reach new customers will help you establish relationships with prospective buyers, improve sales conversions, and lead to a more successful online presence.

2. Make use of YouTube videos.

Make use of YouTube videos.

Let trending topics help you a bit. Making YouTube videos about trending topics is an ideal way to attract customers online. You can make educational how-to videos on prevalent topics like makeup, cooking, etc. These videos help viewers and draw in potential customers who want to purchase related items or services. To expand your content’s reach, optimize them for SEO so that your how-to guide occurs in search engine results. Additionally, ensure to incorporate high-quality visuals such as photos or video elements. It will give viewers a great viewing experience and may facilitate them to engage further with your content and share it with their network.

3. Run flash sales and promotions.

Run flash sales and promotions

While learning how to attract customers online, it is recommended to run flash sales and promotions. With sales and promotions, you can show potential customers that you offer something special, whether discounted, new products/services, or a limited-time offer. Promotion helps businesses to reach more people and lure attention to their offerings than ever before. Flash sales are ideal for incentivizing customers to purchase now rather than wait, leading to higher profits when done precisely. A productive and well-promoted flash sale or promotion can be just what your business requires to boost its customer base and expand its bottom line.

4. Optimize your product descriptions.

While planning how to attract customers online, it becomes important to optimize your product descriptions as it can majorly impact your online store. Optimizing product descriptions is key to how customers see and interact with them successfully. By doing simple tweaks like emphasizing how a product will solve its problems, adding relevant keywords, and keeping descriptions brief (but informative), you can make an engaging description that will attract buyers. Further, visuals like videos or photos of the product’s work and competent copywriting can help tighten in potential customers who could buy.

5. Sound customer support

It is important to offer sound customer support to attract online customers. Also, eCommerce stores should ensure their customer support is acquainted with the product or service delivered to convey the right information. Responding promptly is necessary as instant responses can make all the difference in how happy the customer feels about their purchase. Businesses should also ensure their customer portal is uncomplicated to navigate and lets customers quickly see information on how to use the product or how best to solve a problem they may encounter. 

6. Write targeted blog content.

Building content for your blog can be a fantastic way to attract potential customers online, but it is necessary to tailor your content accordingly. To maximize the efficacy of your blog content, think about how specific topics or pieces of information may be helpful to particular segments of your audience. Discuss how addressing their needs and interests can support you in meeting business goals. Also, when crafting headlines, ensure they are persuasive and informative so that readers can click the link and read more. With a compelling content strategy and optimized blog posts, you can reach the targeted audience with the right message at the right time.

7. Incentivize the first purchase.

Online businesses looking to attract customers should focus on incentivizing the first purchase. Potential ways to do this could include offering a discount code for their initial order or providing complimentary shipping. Additionally, providing detailed product descriptions and clear images of the item could help build customer trust and make them more likely to buy. Presenting these incentives at the beginning of a customer’s journey can set a business up for success and encourage loyal purchasing in the long term.

8. Get Recommendations and Reviews

Enticing customers online can be challenging in today’s overcrowded digital world. The best way to stand out is by creating a strong reputation on reputable websites by gathering positive recommendations and reviews. Investing the time and effort into collecting these (leveraging authentication protocols using OIDC like OAuth) will allow potential customers to make purchasing decisions and offer you valuable insight into how your business can better serve its buyers

9. Go beyond your website.

With the advancement of e-commerce business, there is always competition to get more customers for their brands. To go beyond your website, it is recommended to experiment with different marketing techniques. This could include attracting attention to previously overlooked products on social media platforms like Instagram or Facebook or building loyalty programs that consumers can more easily accessible on the move. Additionally, sales outreach campaigns through email and SMS are useful ways to leverage technology to grow customer engagement. It is becoming easier for small businesses to utilize available technology so that even a local company can include a global reach for their products.

10. Engage in paid advertising to attract new customers.

To draw more customers, paid advertising can be a powerful tool. The right technology can help your business become an industry leader and improve visibility across your digital channels. It would help if you considered how many diverse online platforms could benefit from paid advertisement – from influential websites to social media networks – and how well to showcase your brand’s message within those outlets.

 Research how other companies use these tools and how successful campaigns have been, so you can decide what strategies will work for reaching current and potential customers online. By considering their interests, concentrate on creating engaging content that appeals to your target audience. If done correctly, paid advertising can be an outstanding way to lure new customers.

11. Launch a referral program.

Launch a referral program.

Launching a persuasive referral program is a wonderful way to attract customers. You can use referrals to incentivize and create a viral effect on developing a customer base. By giving rewards such as discounts or additional bonus items, customers will likely do word of mouth among their friends and family, growing their customer base. This kind of word-of-mouth publicity leads to brand awareness and creates trust, inviting interested people to try the services or products and creating long-term retention.

12. Optimize your website for search engines.

Optimize your website for search engines.

An optimized website is paramount for building a strong online presence. It lets users discover your website more easily and will help lure potential customers. Search engine optimization is optimizing content with relevant keywords and descriptions to improve a website’s chances of emerging among the top search engine results. SEO helps assure that your web pages load fast and correctly, ensuring visitors can access information, purchase products or services, or complete whatever goal you set. 

By employing SEO tactics such as using suitable meta tags and titles, getting quality inbound links from reliable websites, and offering an XML Sitemap to Google, businesses can maximize their odds of ranking higher on search engine results pages, attracting more organic traffic and encouraging customer engagement.

13. Leverage influencer marketing to gain new customers.

The next tip in our guide on how to attract customers online is to leverage influencer marketing. Influencer marketing has become an increasingly powerful tool in the modern marketplace, presenting companies with a cost-effective and efficient way to reach prospective customers through trusted sources. 

You can leverage the influence of popular online figures, and eCommerce business can dramatically boost their visibility, garner more engagement with their products and services, and eventually attract new customers. eCommerce businesses that are keen to make an impression in the digital landscape, there is no better way than influencer marketing.


After reading this guide on how to attract customers online, you may have understood how to get more customers for your e-commerce business. You can rest assured by creating and optimizing your website, creating content that resonates with your brand and customers, and actively engaging them through digital marketing tactics such as search engine optimization and referral program.


Shivani is a content writer at InviteReferrals. She writes SEO articles, blogs, and guest posts for businesses to improve website ranking on SERP. She follows a balanced approach for the quality of content and its marketing. She loves to do creativity, although she had an English major in her graduation.