15+ Best Shopify Hacks to Increase Your Store Sales

Are you looking to boost your shop’s sales game? The success of any online store depends on effective marketing, which can be achieved by utilizing Shopify hacks. Many techniques can be used to make the most out of one’s Shopify store and increase profits at a minimal cost. 

In this blog post, we’ll uncover 15+ best Shopify hacks so you can optimize your store and win over new customers easily!

18 Best Shopify Hacks You Should Try

1. Make Your Store Load Fast 

Whenever a visitor goes to your online store and the page takes a lot of time to load, the visitors abandon your page and will look for an alternative.

Nearly 47% of online shoppers desire a store page to load in under 3 seconds. You might lose 50% of your business if your store isn’t quick enough. Therefore you need to address this before it’s too late.

Here are some tips to help your Shopify store load faster:

• Use a content delivery network (CDN)
• Compress images to keep the quality intact
• Minify javascript and CSS wherever possible
• Lower down redirects and broken links 

2. Leverage Paid Advertising To Increase Sales Quickly

Social media platforms like Facebook always try to personalize the users’ feed pages. 

In recent years, bringing more web traffic organically on social media has been challenging.

Opening your Shopify store’s Facebook page and organically expanding it from scratch demands a lot of time. Another way to improve sales quickly is by investing in Facebook ads.

Here are some tips for leveraging when running Facebook ad campaigns:

• Plan ad graphics that catch the audience’s eyes 
• Integrate the store with Facebook pixel to keep a tab of critical KPIs like click and conversion rates
• Try building and targeting a lookalike audience on Facebook
• Build an offer on Facebook and run it as an ad to increase conversions
• Use catchy words in the ad copy that trigger clicks like ‘limited time only,’ ‘hurry,’ and ‘buy now.’
• Create storyboards for your ads, By visualizing your ad concepts in a storyboard, you can better plan and execute your ad visuals and messaging.

3. Start Email Marketing By Making A List

One of the best Shopify hacks is to create an email list for your Shopify store email marketing is like building a basic block.

You must have email addresses to send newsletters, new product updates, offers, and whatnot.

Email campaigns act as a driving force to get you leads and boost sales for your store. 

Here are some ways to build your email marketing list:

• Make use of a signup form or a popup and ensure that the visitors notice it whenever anyone lands on the Shopify store
• Offer visitors a signing up discount code on products of their choice. 
• Get more emails via social media by embedding your signup form in ads.
• Use engaging games like spin the wheel and quizzes to get email ids.
• Make sure you offer giveaways to build a loyal email list 

4. Reduce Shopping Cart Abandonment

Cart abandonment means visitors add a product to their cart but don’t purchase it. But by optimizing your Shopify store, you can obtain lost sales back. 

So if you have no idea how to turn these cart abandonments into Shopify sales, you might have problems running your store for a long time.

Tips for leveraging to get these abandoned carts to turn into buyers:

• Use exit-intent popups and offer visitors discounts on the product added to their cart.
• Interact with these cart abandoners via emails or social media and push them down to your buying funnel 
• Provide your shoppers with multiple payment options to find the best one and check out quickly
• Give free shipping and packaging 
• Generate a sense of urgency so that a visitor takes action promptly.
  
  

5. Retarget Visitors With Facebook Retargeting Ads

With the help of retargeting, reach out to potential customers who’ve shown an interest in your shop and signed up for your store but haven’t purchased anything yet. There’s a 70% chance of converting visitors into buyers with retargeting.

Moreover, if you plan to retarget specific customer behavior through Facebook ads and increase the chances of conversion even more.

Here are the two ways you can implement Facebook ad retargeting:

1. Autopilot Service: You can utilize some best Shopify marketing apps like Socioh and Adroll to execute retargeting campaigns for you.
   
   
2. Manage Yourself: Utilize Facebook ads manager to establish and analyze retargeting campaigns.

6. Keep Personalizing your Shopping Experience With Time

According to to Think With Google, people are 40% more likely to spend than intended if the shop is optimized for consumer experience and is personalized. Thus, making it one of the most effective Shopify hacks.

Here are a few ways you can personalize the customer experience:

• Consider personalizing emails and messages as much as possible
• Provide discounts and coupon codes on products that consumers have already purchased or exhibited an interest in 
• Try sending videos to boost engagement and personalization.
• Have a quiz on the store which consumers can take and get product recommendations.

7. SMS & Web Push Notifications

Showcasing your products to new/existing customers is essential. Whatever approach you use to drive traffic, SMS and push notifications can act as add-ons to promote it.

What makes SMS and push notifications so powerful

Here’s the answer:

1. With SMS and push notifications to have high open-rate and click-through rates (30-40% CTR can be expected)
2. SMS and push notifications marketing is very economical.
3. Use them to target cart abandoners; you can skyrocket your revenue quickly.
4. Can send reminders to consumers who haven’t purchased anything in a while
5. Integrate SMS and push notifications with shipping so that customers can track order details

8. Send Wishlist Reminder Emails To The Right Audience

Wishlist is one of the best Shopify hacks; it’s an option given to visitors to bookmark a product to purchase later. eCommerce marketing-wise, wishlists are an essential aspect of any Shopify store.

 It offers visitors a place to save their favorite products and helps you.  With wishlists, you can understand what each visitor likes.  This enables you to make a gift list or target a visitor for a specific product. 

Use wishlists to:

• Retarget visitors to turn them into buyers
• Upsell and cross-sell products
• Remind visitors that they have products saved and offer them a discount 

9. Social Proof Will Help You Build Trust

Nearly 93% of consumers worldwide shared a positive review about the brand, service, or product that impacted their purchasing decision. So using social proof is a fantastic way to earn trust.

Here are some ways to do so:

• Whenever you incorporate testimonials on your store’s homepage, make sure you also add the person’s name and image
• Always exhibit the number of people who purchased the product
• Add a like button next to the product so people can like it and see how many like the product has
• Incorporate ‘People who browsed this, also bought’ to upsell products
• Exhibit good customer testimonials right below the product image and description
• Make the most sold product the best choice
  
  

10. Leverage Social Media To Increase Sales

Social media has more than 500 million active users, with Instagram ruling the pact. Keeping a social media presence and expanding it slowly can increase your traffic. 

It also improves your chances to rank on Google, as social media presence is crucial for search engines to consider while ranking.

On Instagram, you can start a business account, add great product images, and write captions persuading users to act. But you can keep a proper marketplace on Facebook and integrate it with your website.

11. Use User-Generated Content

User-generated content is what users share with their friends and family via social media. It’s established on the customer journey and experience with a product. A UGC can be as straightforward as a text opinion/review or a video demonstrating how a product changed their life.

Don’t you believe having someone talk about how one of your store’s products made their life more comfortable is a great way to market the product?

When visitors notice a video or an image of a product used by a customer, and it transforms their life, they’re enticed to purchase it even more.

12. Boost Sales On Shopify With A/B Testing

A/B testing is a method that will win you more customers in the long run. Another, one of the best Shopify hacks is to do A/B testing.

If you don’t show a user experience that keeps enhancing with time, there will be a point where your conversion will fall.

A/B testing is not changing button colors and CTAs; sure, these are a part of A/B testing, but it is more than that. It implies what design your customers like, which components work the best at what page location etc.

Here are some best techniques you must follow while doing A/B testing:

• One At a Time: Begin with a variable that has the most effect on conversion, but doesn’t forget to test one element at a time to get a precise test result 
  
  
• Equality: Make sure  you manually divide the audience into two or more groups, like while A/B testing email marketing campaigns, you split equally 
  
  
• Set a Time: Depending on the complexity and importance, set a time for experimenting with marketing campaigns.

13. Social Proof Will Help You Build Trust

Nearly 93% of consumers worldwide shared a positive review about the brand, service, or product that impacted their purchasing decision. So using social proof is a fantastic way to earn trust.

Here are some ways to do so:

• Whenever you incorporate testimonials on your store’s homepage, make sure you also add the person’s name and image
• Always exhibit the number of people who purchased the product
• Add a like button next to the product so people can like it and see how many like the product has
• Incorporate ‘People who browsed this, also bought’ to upsell products
• Exhibit good customer testimonials right below the product image and description
• Make the most sold product the best choice

14. Boost Sales On Shopify With A/B Testing

A/B testing is a method that will win you more customers in the long run. If you don’t show a user experience that keeps enhancing with time, there will be a point where your conversion will fall.

A/B testing is not changing button colors and CTAs; sure, these are a part of A/B testing, but it is more than that. 

It implies what design your customers like, which components work the best at what page location etc.

Here are some best techniques you must follow while doing A/B testing:

• One At a Time: Begin with a variable that has the most effect on conversion, but doesn’t forget to test one element at a time to get a precise test result 
  
  
• Equality: Make sure  you manually divide the audience into two or more groups, like while A/B testing email marketing campaigns, you split equally 
  
  
• Set a Time: Depending on the complexity and importance, set a time for experimenting with marketing campaigns.
  
  

15. Product Page Optimization 

 A good product page means optimizing the page to rank on a search engine and user experience. The four crucial things you need to know while optimizing your product page are:

1. Product
2. Brand
3. Copywriting & CTA
4. Design & UX

Keep these things in mind to optimize your product pages better:

• Make sure you use catchy product images
• Do mobile optimization
• Write product descriptions comprehensively so that it solves visitors’ queries
• Have a clear CTA
• Have a section for reviews and ratings to increase trust
• Your product page title should give the visitors an idea about the product
  
  

16. Make Use Of Chatbots For Basic Queries

When a visitor comes to your store with queries about the purchase, chatbots can help.

With Chatbot you don’t require a customer care agent for repetitive questions asked. Moreover, the customer doesn’t abandon your store when in doubt, as there’s a chatbot available to reply to their questions

17. Make Your Customer Feel Like an Insider

Acquiring new customers for your store is essential, but taking care of your existing customers is more important. This becomes even more important if your product’s life cycle is short. 

For customer retention, you can include a loyalty program to give your loyal customers discounts and a chance to participate in giveaways. 

It improves trust and makes customers feel like insiders. Moreover, loyalty programs can also improve brand awareness – a significant factor in expanding your store.

Advantages of customer loyalty program:

• Reward customers with points and earn great reviews in return.
• Loyalty programs can help you retain them. You can give promo codes with expiration dates to selected special customers and notice if they want to buy a product.
• When people listen to loyalty programs, they like to be a part of them; this allows you to boost sales with time.
  
  

18. Do Influencer Marketing 

An influencer might be the solution if you’re beginning with your store and have difficulty finding a solution to improve Shopify sales. 

Hiring micro-influencers to promote your product can give you a high ROI, especially in beauty, sports, and food & drink niches.

Besides this, influencers are well-known people; they have a ready-made audience that you can utilize. When an influencer promotes your product, the trust factor is high, and you gain a lot of conversions.

Conclusion

Shopify has become one of the most popular e-commerce solutions for businesses worldwide. From its expansive selection of apps and extensions to its user-friendly platform and advanced analytics, Shopify offers everything merchants need to grow their stores successfully. 

These  Shopify hacks are just some available to help you increase sales and optimize your store. With the careful strategic implementation of these Shopify hacks, any business should see a noticeable increase in their web traffic, conversions, customer satisfaction, and overall sales growth.