Ecommerce is a continuously evolving industry with rapidly emerging technologies, trends, and an aggressive environment. There is no wonder the pandemic was a serious game-changer for this niche, making both positive and negative effects for all businesses in this sector. Lockdown has completely changed our ways of purchasing goods, requiring companies to invest in eCommerce marketing and digital channels.
What is eCommerce marketing?
Ecommerce marketing means promotional efforts to direct traffic to your online store and produce sales. That involves both getting customers who have never shopped at your store before to purchase for the first time, and those that have purchased previously to buy again. Although the end goal for customers is an online store, eCommerce marketing itself may take place either offline or online. Without doing eCommerce marketing, no online business can make its eCommerce business successful.
so, let’s move forward and have a look at the best tips that will help you boost your eCommerce business.
Best Tips to Boost your eCommerce Marketing
1. Design a striking website
Do you know a visitor takes only 50 milliseconds to decide whether he likes a website or not? So if your website is simple, boring, or too traditional, then it will lead to a higher bounce rate.
Visual marketing has become essential as 80% of customers remember what they perceive, and a staggering 10% of them never forget what they read on the website.
To enhance your site navigation, consider how easy or difficult it is to browse through your online store. Also, make sure that the About Us is equally mind-blowing. According to Marketing Sherpa, 7% of visitors on the homepage click to view the About Us page. Those who view this webpage are 33% more likely to turn into viable buyers. In a nutshell, the About Us page should generate curiosity!
2. Create a compelling push strategy
Push notifications have gone beyond that and evolved into a smart marketing tactic. A Responsys survey says that push notifications give 50% higher open rates than emails.
Push notifications on mobile and web are being used as a default feature to interact with users daily.
Here’s what they look to do effectively:
- Reduce cart abandonment rates by pushing out messages that lead to a sense of urgency.
- Create location-based messages to urge the customers to check out the store in their vicinity.
- Foster a wishlist to help the brands better understand what their customers are specifically looking for and then deliver just that.
- Keep the subscribers acquainted with the latest information because that’s what your job is!
3. Your email marketing should look good
As you understand, digital marketers have decisively taken notice of how valuable email newsletters are in molding a brand’s tone and image. Most e-commerce stores have also eventually realized how easily customers could be captured with the help of a simple newsletter sign-up popup.
With email anticipated to reach 90.9% of those online, it’s a given that email marketing is not going anywhere! Try allowing your customers a free incentive and understand how positively they’d react. Furthermore, 2021 is the year of 1:1 marketing. This year is dedicated to reinventing that “personal touch” missing from many business interactions. 1:1 marketing is also known as “segment of one.”
To encourage greater customer loyalty and better returns on marketing investment it is important to improve the personalization count of the email content – not just on a segment level but also on an individual basis.
4. Attract them with multiple perks
Online shoppers enjoy free shipping! The lack of this option is the #1 reason why visitors leave a purchase. 93% of online shoppers will purchase more products if free shipping is offered. With this simple service, you are guaranteed to reduce cart abandonment rates and boost the size of the orders.
Secondly, discounts and coupons are compelling marketing tools. Oneupweb consumer research clearly shows that 95.5% of consumers relish low prices on online stores. Therefore, make sure info on any ongoing sale is flashed boldly across the website and, of course, emails.
5. Give apt product recommendations
Research by Barilliance showed that up to 31% of the result of the 300 e-commerce sites surveyed was made solely from personalized product recommendations during the last quarter of 2014. The global average of the same was 12%!
A Forrester study says that product recommendations are held for an average of 1–30% of e-commerce store revenues! For example, Amazon’s product recommendation system, if you are a first-time visitor on the website, you will get generic recommendations such as “What Other Customers Are Looking At Right Now” or any “Best Seller.”
If you revisit it, you will see personalized recommendations on the homepage that are based on your prior visits’ browsing history. But don’t overwhelm your shoppers or divert them from performing the conversion process.
Instead, make sure that your recommendations are appropriate and are valuable to them in making an informed decision. It encourages you to understand these customers’ evolving needs and optimize your marketing strategies accordingly. When you understand what a customer is looking for, the recommendations you make become more important.
6. Provide smarter payment options
The last step in the closure of the deal is when a customer completes his journey, thus it becomes necessary to make or break the deal. A customer has passed through several other stages, recognition, consideration, and then has determined to purchase a product from your brand. But if the experience right before finishing the ordeal turns out to be a hassle and isn’t smooth going, consider a potential customer lost.
A study by Baymard Institute shows that about 70% of shoppers tend to drop their carts. So even after researching, thoroughly going through the product(s), and adding them to their cart, why don’t most shoppers complete the payment process?
The report by the Baymard Institute further says that 28% of cart abandonment takes place due to complex checkout processes. So, this year concentrate on making this experience seamless for your customers if you desire to stay ahead. Give them a smoother checkout process and secure payment options that ensure more responsive conversation with our brand.
Further in the study, approximately 13% of the customers were supposed to abandon their purchases for lack of local payment options. So, if you have plans on growing your audience reach globally, you will need to come up with better payment resolutions for shoppers in other countries.
7. Reward loyal customers
Repeat customers are valuable for your brand. And one of the best methods to keep customers throughout is by utilizing loyalty programs as an incentive. The decision on how and why you reward your customers is completely up to you. For instance, you could implement reward points which they can redeem to get free products, discount coupons, or free shipping. It pays to personalize your loyalty offering, too, so your customers only get rewards that are important to them.
It’s not just your consumers that will be paid, your business will be as well. According to the white house office of consumer affairs reports:
- On average loyal customers are worth up to 10x as much as their first purchase.
- The chances of selling to new buyers are 5-20 percent which is very low compared to the possibilities of selling to existing customers at 60-70 percent
- Acquiring new customers costs more than retaining existing ones.
Some of the Useful eCommerce Marketing Tools
If you’re just starting to get into the eCommerce industry, developing your online store using Shopify is highly recommended. The all-in-one eCommerce tool is simple to navigate, straightforward, and automatic to set up. Additionally, it allows you to connect to external selling platforms and third-party apps.
- Optimized for use on mobile devices
- Website and shopping cart creation tool
- Access to customer data
- Extensive product inventory
- Supports all popular modes of payment
Shopify offers a free 14-day trial for those who want to explore the platform. You can also pick from one of its three plans, Basic, Shopify, and Advanced, which are $29, $79, and $299 per month, respectively.
Expand your email marketing efforts with NotifyVisitors. This industry leader allows you to automate email marketing campaigns, design emails, and connect with your audiences utilizing personalized email content. You can also utilize the software to send reminders to consumers who have abandoned their shopping carts.
- Audience segmentation
- Email designing function
- Custom form creation
- Campaign reports
As an all-in-one marketing software, SEMRush enables you to manage your marketing campaigns and policies on one platform. You can use it to support your SEO strategy, track analytics, do keyword research, and automate your social media posts. The tool highlights a clean, seamless user interface for your convenience.
- Built-in keyword research tool
- Content analysis tool
- Qualifies leads
- Monitors website traffic
- Content scheduling on social media platforms
Currently, SEMRush offers three subscription models. You can pick between the Pro, Guru, and Business subscriptions, which are priced at $119.95, $229.95, and $449.95 per month, respectively.
Manage your eCommerce store through Magento. The software enables you to develop your store from scratch, track orders, and handle operations all on one platform. You can even see reports on insights and analytics to inform your marketing strategies, personalize consumers’ shopping experiences, and optimize how you give products and services online.
- Built-in shipping solutions
- Inventory management tools
- Order management tools
- Personalization features
- Customer segmentation
You can try out Magento for free to view if it meets your requirements. However, you can also reach the platform’s sales team to receive a custom quote based on your business needs.
Regular content production is one of the biggest hurdles of brands across the globe. Canva, however, intends to make content creation more accessible and simpler to do through its drag-and-drop graphic design platform. You can utilize its basic tools to design posts for specific social media platforms, and you can even make your brand tools to manage content consistency.
- Plenty of photo editing and content creation tools
- Short video creation tools
- Automatic resizing for social media platforms
- Custom content creation
Canva’s free basic model gives you access to most of its features. However, more overlays, effects, and editing tools can be obtained through its Pro plan for $12.99 a month.
In this post, we have learned how Ecommerce marketing is evolving and what are the best ways to leverage it. Apart from that we also looked at some of the best tools that will help you make your eCommerce business a big hit.
Some of the effective tools are
The best tactics for eCommerce marketing are
1. Reward your loyal customers
2. Make use of personalization
3. Offer different modes of payments
4. Design an attractive website
5. Offer apt product recommendations.