Different Customer Referral options

There are multiple customer referral options available including Facebook notification invite, Email Invite, Facebook chat message, Facebook share, tweet and LinkedIn share. The customer can also share his custom referral link with anyone over chat. Below we explain each customer referral option in detail.

1. Customer referral option – Facebook Share

Customers can seamlessly share their referral links on Facebook. The referral feed appears on their friends’ Facebook newsfeeds. The friend would click on the feed to come to the referral program landing page. Facebook customer referral feed generally is visible to the closest 20-50% of the friends on Facebook. If I have 300 friends then it would be seen by up to 150 of my closest friends. Below is a sample feed.

facebook referral feed invitereferrals
Facebook referral feed invitereferrals

2. Customer referral tweet

Customers can seamlessly tweet their referral links on Twitter.  Customer referral tweets will be visible to all Twitter followers. Brands can customize the tweet text via the campaign edit section. Here is how a sample tweet looks.

Tweet customer referral option
Tweet customer referral option

3. Email Invite

Customers can invite friends through email as well. The content of the email invite should be minimum and focus on the brand core offering, and the call to action referral button. Invitereferrals allow customers to directly import all the email contacts and send them invites. This significantly increases the number of invites sent and is one of the most effective customer referral options.

Email customer referral option - invitereferrals
Email customer referral option – invitereferrals

4. Facebook Invite

Facebook invite is one of the most innovative ways to refer customers over Facebook. Here is what a Facebook invite looks like.

Facebook notification customer referral option - invitereferrals
Facebook notification customer referral option – invitereferrals

5. Facebook Send Message

Facebook send a message directly sends the referral link and message to the chat window of a Facebook friend. The invites sent through this option may be comparatively less but they are very personalized and have a high click-through rate.

Facebook send message Customer referral option - invitereferrals
Facebook send message Customer referral option – invitereferrals

6. Linkedin Share referral option

This option is particularly useful for businesses whose target customers are other businesses like SAAS products or recruitment companies that are targeting professionals active over LinkedIn. Here is how a linked in share looks like

Invitereferrals referral marketing software gives all the customer referral options to drive maximum invites.


Co-founder, InviteReferral. Spreads the word about each new awesome feature of customer referral program. Loves to talk to customers, marketers and tech enthusiasts.