There are multiple customer referral options available including Facebook notification invite, Email Invite, facebook chat message, facebook share, tweet and linkedin share. Customer can also share his custom referral link with anyone over chat. Below we explain each customer referral option in detail.
1. Customer referral option – Facebook Share
Customers can seamlessly share their referral link on facebook. The referral feed appears on their friends facebook newsfeed. The friend would click on the feed to come to the referral program landing page. Facebook customer referral feed generally is visible to closest 20-50% of the friends on facebook. If I have 300 friends then it would be seen by upto 150 of my closest friends. Below is a sample feed.
2. Customer referral tweet
Customers can seamlessly tweet their referral link on twitter. Customer referral tweet will be visible to all the twitter followers. Brands can customize the tweet text via campaign edit section. Here is how sample tweet looks.
3. Email Invite
Customers can invite friends through email as well. The content of the email invite should be minimum and focus on the brand core offering, and call to action referral button. Invitereferrals allows customers to directly import all the email contacts and send them invites. This significantly increases the number of invites sent and is one of most effective customer referral option.
4. Facebook Invite
Facebook invite is one one of the most innovative ways to refer customers over facebook. Here is how a facebook invite looks like.
5. Facebook Send Message
Facebook send message directly sends the referral link and message to the chat window of facebook friend. The invites sent through this option may be comparatively less but they are very personalized and have high click through rate.
6. Linkedin Share referral option
This option is particularly useful for businesses whose target customers are other businesses like SAAS products or recruitment companies that are targeting professionals active over linkedin. Here is how a linked in share looks like