Category - Marketing

Nowadays, businesses employ brand ambassadors to improve their brand awareness and boost sales. You may be the right fit for this position if you enjoy reaching out to and communicating with your community. In addition...

When you start a business, the first thing that comes to your mind is what should be your marketing strategy so that you can give a boost to your business. As the world evolves, so are marketing strategies; now, your...

Marketing metrics play a crucial role when it comes to analyzing the outcomes of your marketing objectives. It further shows that the efforts you are putting into a campaign are worth both the company’s time and...

Understanding the metrics to evaluate the performance of your marketing efforts is crucial to ensuring that your marketing campaigns accomplish their goals. Building a powerful marketing strategy and setting up powerful...

Marketing and advertising are usually used interchangeably. Although there are some similarities between the two, there are also some differences to understand. Understanding these variations is essential while creating...

Once you have the opportunity, you must make the most out of your existing customers and keep them coming back for more. Research shows that your past customers are 9x more likely to buy from you than a new customer...

In recent times, it seems consumers are trying out experiences more than ever before. But in a society where compelling digital and real-world experiences are more accessible than ever, it can be challenging to stand...

Marketing management distinguishes different market opportunities and executes strategies to tell your user base about your products/services/business. Further, it helps you build a brand and make it profitable. There...

The societal marketing concept places Human welfare on priority before profits and serving the wants. Societal Marketing focuses on social responsibilities and recommends maintaining long-term success; the company...

In this competitive era, two promotional strategies employed to get the product to the target market are Push and Pull Strategy. While the Push strategy, the idea behind pushing the company’s product onto...