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50+ YouTube Statistics & Trend you Should Know in 2022

50+ YouTube Statistics & Trend You Should Know in 2022

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YouTube has always been a source of entertainment. Also, it claims to be an essential tool for marketers. 55% of all marketers consider YouTube as their marketing strategy.

YouTube is the internet’s second-largest search engine and enables you to improve your SEO and overall brand presence. YouTube allows marketers to deliver unique content that is easy and simple for viewers to consume and share. So, today in this post, we will learn some of the most compelling youtube statistics and trends to understand their relevance.

Before you decide to broadcast yourself here are the most important and latest YouTube statistics you should know.

Some of The Compelling Youtube Statistics and Trends

  1. YouTube has around 2 billion active users every month and more than 30 million daily users (YouTube Press)

  2. Out of 38 million active channels on YouTube, 15 million are content creators, and 22,000 of them have crossed 1 million subscribers. (Tubics)

  3. YouTube’s highest contemporary views record is set at 2.3 million from when SpaceX went live to launch the Falcon Heavy Rocket (The Verge)

  4. Over 70 percent of viewership happens on its mobile apps (YouTube Press)

  5. 90% of digital consumers in the US utilize YouTube – making it the most popular choice for watching online videos (Oberlo)

  6. 70% of what people watch on YouTube is suggested by its algorithm (HootSuite)

  7. On Youtube, 500 hours of content gets uploaded every minute, as of 2019 (Statista)

  8. 9000+ partners on YouTube have a content ID – which contains network broadcasters, movie and recording studios. Content ID is an automatic and scalable system that lets copyright owners identify the YouTube videos they own – securing their creative rights. (YouTube Press)

  9. Only 9% of small businesses have their Youtube channel (Brandwatch)

  10. Those who see a TrueView ad are reportedly 10x more likely to take action encouraged in the ad than the viewer would be on their own (Think with Google)

  11. 1 billion hours of YouTube videos are watched every day (YouTube Press)

  12. Users who watch at least 30 seconds of a YouTube ad are 23x more likely to visit or subscribe to the brand’s channel (Think with Google)

  13. In terms of geographical location in the US – 77% of urban settlers, 74% of suburban settlers, and 64% of rural settlers utilize YouTube (Pew Research, 2019)

  14. YouTube has over 100 local versions worldwide, which lets you navigate the platform in more than 80 different languages (YouTube Press)

  15. 67% of the videos posted on YouTube by popular channels are in other languages, while only 28% are English. (Pew Research Center)

  16. In 2020, 94% of Indian YouTube users comprehended to do things by themselves by watching YouTube videos (YouTube Trends)

  17. 81% of US parents utilize YouTube to find content – entertaining and educational – for their children, making it a vast potential market that you can tap by making engaging educational videos. (Brandwatch)

  18. Over 70 percent of watch time on YouTube comes from mobile devices (Sprout Social)

  19. 47% of YouTube users stated that watching online videos enabled them to cope with ongoing problems in their lives (Ipsos Mori+YouTube)

  20. There has been a 39% growth in users watching YouTube on their TV screens (Sprout Social, 2019)

  21. With 250 million hours of video content being watched daily on TV screens alone (Variety, 2019)

  22. The average time spent on YouTube regularly is 17 minutes 31 seconds (Alexa)


  23. YouTube is the second most preferred content channel for millennials where they can consume online video content after Netflix (HootSuite)

  24. Two reasons viewers consider YouTube are ‘to relax’ and ‘for entertainment’ during prime time (Think with Google)

  25. YouTube users are 3x more likely to watch online video tutorials than read instructions. (Think with Google)

  26. YouTube mobile users pay 2X more attention to what they’re watching than those watching television. 7 out of 10 people also default to horizontal viewing while watching videos on their phones. (Think with Google)

  27. In 2020 alone, 70% of people employed YouTube to watch online coverage of live events (Ipsos Mori+YouTube)

  28. The most active 10% of channels with 250,000 subscribers were accountable for uploading 70% of the content. Among all of these videos, the most popular 10% made up for 79% of all views (Pew Research Center)

  29. Most YouTube users are looking to watch content on things they’re impassioned about, and if that video features a celebrity or a well-known influencer, they are 3x more likely to watch it (Think with Google)

  30.   YouTube users are also 1.6x more likely to choose a video with better production value if it is relevant to their interests (Think with Google)

  31. T-Series (India) owns the maximum channel subscribers at 169 million, followed by PewDiePie (Sweden) at 108 million subscribers (Business of Apps)

  32. Lego is the most famous brand channel on YouTube at 11.5 million subscribers (as of Jan 2022) 

  33. In the beauty industry alone, 60% of video views on YouTube come from influencer content, 39% from brands, and only 1% from publisher content (Statista, 2018)

  34. Globally, YouTubers can make an average of $3 – $5 for every 1000 video views. However, making money on YouTube depends on various factors like the number of views your video receives, ad quality, video length, number of clicks an ad receives, etc. (Mint Life)

  35. Ryan Kaji, a 9-year-old content creator, and 2020’s highest-paid YouTuber has an income of $29.5 million. (The Guardian)

  36. The number of channels that make a six-figure income by producing content on YouTube grows at a rate of 40% year on year (YouTube Press)

  37. The number of channels with over 1 million subscribers increased by more than 65% year on year (YouTube Press)

  38. There is a 95% growth in new channels that are building an audience on YouTube in 2020 (YouTube Trends)

  39. 90% of people globally stated that they discover new brands and products on YouTube (Think with Google, 2018)

  40. YouTube is also the second most influential platform for influencer marketing after Instagram (MediaKix, 2019)

  41. In a study conducted from January 2017-2018, there was a 70% growth in the number of YouTube users who subscribed to and engaged with content created by influencers, every day, year on year (Think with Google)

  42. In contrast to television viewers who can multitask and are 2x more likely to switch between ads, viewers on YouTube are more concentrating on the video and are 50% less likely to skip ads (Ipsos 2017)

  43. 29% of marketers voted for pre-roll skippable video ads on YouTube as the most effective ad format (Sprout Social)

  44. Globally, 40% of shoppers stated that they bought products that they had found on YouTube (Think with Google, 2018)

  45. 2 out of 3 buyers have stated that they watch YouTube videos to obtain ideas and inspiration before making purchasing decisions (Think with Google, 2018)

  46. The watch-time for shopping-related videos on YouTube in the US has increased by over 5X in the last two years, between July 2016 – June 2018 (Think with Google, 2018)

  47. Television ads that get only 45% of audience attention, As compared to YouTube ads that garner audience attention (Ipsos 2017)

  48. YouTube’s third-quarter advertising revenues in 2020 was USD 5.04 billion – which is a 32% year over year growth (Statista)

  49. YouTube yields 6% of Google’s ad revenues (HootSuite)

  50. YouTube had over 1 billion views related to ‘chess’ in 2020 (YouTube Trends)

  51. Videos with ‘Witchcraft 101’ in their search title earned more than 3 million views in 2020 (YouTube Trend

  52. Daily live streams on YouTube increased by 45% in total in 2020 (YouTube Trends)

  53. 58% of YouTube users are open-minded to watching content made by creators of any age (YouTube Trends)

  54. YouTuber (a virtual YouTuber that uses a digital avatar using computer graphics) views rose by over 1.5 billion per month by October 2020 since January 2016 (YouTube Trends)

So, these are some of the most effective and compelling youtube statistics you must be aware of.

Wrap up

You may find YouTube overwhelming at first, but the platform makes it very comfortable to share and consume content. Your audience likes to learn, be engaged, and be entertained with your brand through video. So make sure you go through these Youtube statistics guides to make the most out of your YouTube marketing strategy.

Shivani

Shivani

Shivani is a content writer at InviteReferrals. She writes SEO articles, blogs, and guest posts for businesses to improve website ranking on SERP. She follows a balanced approach for the quality of content and its marketing. She loves to do creativity, although she had an English major in her graduation.

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