Shopify is a powerful ecommerce platform with built-in SEO features. However, if you want to get more traffic and conversions from search engines, you need to optimize your Shopify store for SEO. There is no one correct way to do SEO for Shopify. There are many factors that influence how search engines see your website.
Each search engine has its own unique algorithms, so there isn’t a catch-all solution that works for everyone. Your best bet is to experiment with lots of different techniques until you find the ones that work best for your ecommerce store and audience. Read on to learn more about 19 useful Shopify SEO tips to help your products stand out from the competition and drive more visitors to your online store.
Top Shopify SEO Tips You Should Follow
1. Be very selective with your product listing titles
Your product listing titles are one of the most important parts of your SEO strategy. They’re the first thing people will see when they do a search for your product, and they’re what will get copied and pasted all over the internet. That’s why it’s so important to make sure that you’re being very selective with them.
You should be trying to include keywords that people would type into search engines to find your products, but you should also be sure to write them in a natural way that flows well with your title. It’s also a good idea to include the brand name or store name within the title. You want people to know what site they’re on and which store they came from.
2. Don’t forget to buy merchandising ads
Merchandising ads are paid advertisements that appear at the top of the search engine results page (SERP). These ads don’t appear automatically. They’re a paid service that you have to activate. They’re a great way to bump yourself up to the SERPs and get discovered by more customers.
Merchandising ads are almost always targeted towards a very specific demographic of people. They’re looking for a certain product, and they’re actively looking to buy it. That makes merchandising ads an excellent opportunity to get your products in front of people who are ready to buy right now. If you’ve got the budget, you should definitely consider activating these ads. They’re an easy way to make sure your store gets discovered by the people most likely to buy from you.
3. Make your product pages easy to navigate
Product pages are one of the most important parts of your SEO strategy. You want as many people as possible to click on your products and then click on the add-to-cart button. The first thing you should do to make your product page easier to navigate is to add a table of contents.
This is a simple heading that lets people know that your page is designed to be navigated. You should also make sure that your product page is laid out simply. People don’t want to read a novel to figure out what a product does or how it works. They want to be able to scan the page quickly and easily understand what you’re offering.
4. Add a blog to increase store visits and SEO
A blog is a great addition to any ecommerce store. It lets you publish content about your products, your industry, and your brand. This content will get indexed by Google and other search engines and make your website more discoverable. Having a blog also gives you another way to connect with your target audience.
Customers like to see brands as more than just providers of products and services. They want to feel like they’re part of a community. A blog is an easy way to create a sense of community on your website and get more people to come to your website. Having more traffic to your site means that you can get more clicks to your products in the SERPs.
5. Add Rich Product Images and Videos
Adding rich product images and videos to your product pages is a great way to boost your SEO. It helps people understand what your products do and how they work. A lot of people scan through the products they want to buy online. They want to be able to quickly understand what each product does and how much it costs.
To make their life easier, you should definitely add rich product images and videos to your product pages. You can also put those videos on your YouTube channel and link to them from your product pages. This will give your videos the opportunity to rank for more keywords and get your products in front of even more people.
6. Optimize your store’s URL structure
URLs are simply the web address for each page on your website. For example, the URL for this article is example.com/Blog/Top-19-SEO-Tips-For-Shopify. You can’t choose what your URLs look like, but you can definitely decide how they’re structured. You can use something like Bitly to make sure that all your URLs are as optimized as possible.
You can also use something like URL Rewrite to edit your store’s main URLs. You want to make sure that your URLs are as SEO-friendly as possible. A long, clunky URL that has nothing to do with the content on the page is going to make it harder for people to find your stuff.
7. Use product ad extensions for better ad targeting
Product ad extensions are additional pieces of information that get added to your product ads. They’re designed to give people more information about your products and make it easier for them to click on your ads and buy from your store. You can add things like the price, availability, cost-per-click price, and more.
When you add product extensions, you can also edit the title and description to include the keywords that you want to target. This makes it easier for your ads to show up for the right search queries and get clicked by people who are actively looking to buy your products.
8. Meta and product pages
It is one of the crucial Shopify Seo tips. The metadata on your Shopify product pages can heavily influence how your products are displayed in search results. Here are 3 tips to optimize your product pages for SEO:
- Include your most important keywords in the product title, description and image alt-text.
- Aim for a balanced product description that is detailed enough to be compelling, but not too long or sales
- Avoid adding too many unnecessary tags and categories. This can actually hurt your SEO by giving search engines too many options for how to display your products.
9. Synonyms and Keywords
It may sound counterintuitive, but many successful Shopify stores use a technique called “keyword stuffing” to rank for difficult keywords. This involves strategically placing synonyms and other related keywords in your product titles, descriptions and images. There is no exact science to choosing the “right” keywords.
Instead, try to think like your potential customers, and choose the words they would use to find your products. Helpful tools for researching keywords and synonyms include Google Keyword Planner, Google scraper, Amazon Discovery Tool, and MOZ Open Site Explorer.
10. Rich product descriptions
As much as possible, try to write product descriptions as if you’re writing an article that’s optimized for search engines. Use words like “this”, “that”, “it”, “they”, etc. instead of “I”, “me”, or “my”. Avoid using adjectives like “great”, “super”, or “amazing”, and instead use less generic words that have a better chance of showing up in search results. Also, try to keep your product descriptions at around 350 words or less. Google is known to rank short product descriptions more highly than longer ones.
11. Images and Videos
Product Images – Make sure your images are high-quality, free of branding and text that can distract from your products, and optimized for your target keywords. To save time, you can hire a designer to create product mockups that fit your brand and include your chosen keywords.
Product Videos – Video is one of the most effective ways to convert customers. In fact, 74% of online shoppers say they’re more likely to purchase from a website that uses video. Keep your videos short, under 2 minutes long, and focus on your products. Include your most important keywords in the title, description, and tags. Also, you can add your video to relevant YouTube channels in order to expand your reach.
12. Shop Pages
Shop pages are one of the most important pages on your store. They show up in Google product searches and can improve your click-through rate. To create the best Shopify SEO, use compelling headlines and subheadlines, images, and a short description that includes your top keywords. Make sure to list all relevant keywords in the SEO section of your Shopify settings.
13. Footer and Blog
The footer of your Shopify store and blog posts are extra places you can add keywords and help increase your SEO. The only caveat is that the words must make sense in the context of your content. Avoid adding keywords that don’t make any sense and are just there to boost your SEO.
14. Create Compelling Product Pages
At the core of every SEO strategy is a strong product page. This is where your customers go to learn more about your products and make buying decisions, so it’s critical that your product pages are optimized for SEO. Shopify makes it easy to create great product pages that are optimized for SEO.
When you add products to your online store, you have the option to customize their details, such as the product title, description, images, and price. Shopify defaults these settings, but they aren’t always the best settings for your ecommerce store.
15. Use Rich Product Descriptions
Product descriptions are a critical part of any SEO strategy. They’re essentially a mini sales pitch where you can introduce your product, highlight its benefits, and inspire your customers to buy. Shopify defaults to a basic “short product description” that includes a few sentences about the product. If you want to optimize your product descriptions for SEO, you can do so by switching to a “rich product description.
When creating a rich product description, you can write as much as you want. You also have the option to include keywords and focus on other Shopify SEO tips and best practices, such as inserting H1 and H2 headers, using bullet points, and sprinkling your product description with links to your other content. Keep in mind that search engines will only crawl your web pages, so you won’t see the full benefits of rich product descriptions if you don’t publish them on your website. For example, if you want your product description to show up in Google’s shopping section, you need to publish it on your product page.
16. Showcase Popular Products
One of the best ways to drive more traffic to your Shopify store is to showcase your best-selling products. This way, you can increase your organic traffic and boost your sales. To showcase your most popular products, you can add them to your homepage, product pages, and other sections of your website.
To add products to your homepage or product pages, you can edit the product information and click the “Add to page” button. Alternatively, you can edit the products directly from the Shopify admin. When editing the product information, click the “Edit homepage elements” or “Edit product page elements” option. From there, you can select the products you want to add and click the “Save” button.
17. Utilize Influencer Marketing
According to a survey by the American Marketing Association, 93% of marketers are planning to increase their spending on influencer marketing in 2019. Influencer marketing is a form of marketing where you partner with social media influencers to promote your products. For example, you might partner with a lifestyle blogger to promote your fashion products. In exchange for a fee, you could have the blogger wear your products in a photo shoot and promote them in their blog posts and social media posts.
18. Boost Your Content With Snippets
One of the best Shopify SEO tips is to use Shopify’s built-in “snippets.” You can add snippets to your product pages to boost your SEO. There are many types of snippets, but the two most important snippets are the title and description snippets. The title and description snippets are what shows up in Google’s search results, so they’re critical to increasing your organic traffic and sales.
To add these snippets, click “Products” in the Shopify admin and select the product you want to add the snippets too. Click the “Information” tab and click the “Add snippet” button. From there, you can select the snippets you want to add to your product pages, such as the title and description.
19. Drive Traffic With Events and Promotions
Many online retailers use events and promotions as a way to drive more traffic to their websites. For example, you might host a Black Friday sale or offer a holiday gift card promotion. These types of marketing campaigns bring tons of traffic to your store, which can translate into increased sales. To drive more traffic to your online store and boost your sales, you can create a special promotion or event. When creating your marketing strategy, make sure your event or promotion is relevant to your brand, otherwise, it won’t be effective. For example, hosting an event where you teach DIY tips might be more helpful than hosting a Black Friday sale.
To plug your ecommerce store with more customers, you need to optimize your Shopify store for SEO. To do that, you have to be very selective with your product listing titles, make your product pages easy to navigate, add a blog to increase store visits and SEO, add rich product images and videos, optimize your store’s URL structure, and use product ad extensions for better ad targeting.
Additionally, you can also try experimenting with other tips such as adding a sitewide coupon, optimizing your images, and more. With these 19 useful Shopify SEO tips, you can get more traffic and conversions from search engines.
Q1. What is Shopify?
Ans: Shopify is a subscription-based eCommerce platform that helps businesses sell their products online.
Q2. What are a few Shopify SEO tips to get more customers?
Ans: Here are a few tips that you can follow
1. Make use of products photos and videos
2. Leverage Influencer marketing
3. Create compelling product pages
4. Add a blog to increase store visits and SEOs
5. Use rich product descriptions
Q3. How much does shopify cost?
Ans: Shopify offers 5 different plans:
1. Shopify Lite- Starts from $9/month
2. Basic Shopify- Starts from $29/month
3. Shopify- Stars from $79/month
4. Advanced Shopify- Starts from $299/month
5. Shopify Plus- Contact them for pricing.