blogging statistics

45+ Blogging Statistics to Prove Why Blogging is Important

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Blogging plays an important role in generating traffic. Not only this, but it also spreads brand awareness. Many businesses are leveraging it because of its effectiveness. But there are certain organizations that do not know about its significance and potential. Therefore we have compiled 45+ blogging statistics that demonstrate blogger relevance in today’s time.

So let’s have a look at blogging statistics one by one.

Blogging Statistics That You Need to Know

1) The number of blogs globally is 600 million. (Growth Badger)

2) 34% of bloggers have been blogging for less than one year. (UK Web Host Review)

3) 60% of bloggers consider writing at least one guest post for other blogs. (Optinmonster)

4) There are 496.1 million blogs on Tumblr. (Statista)

5) Businesses that maintain blogs get up to 55% more visitors. (Hubspot)

6) Long-form blog posts generate 9x more leads than short-form ones. (MarketingProfs)

7) 38% of total blog traffic comes from compounding blog posts.

8) The first prominent personal blogger began in 1994. (The Blog Starter)

9) 60% of internet users read blogs. (Hubspot)

10) 70% of consumers prefer learning about a company from blog posts to ads. (Demand Metric)

11) 34% of people would like reading a blog that tells them how to do something new. (Hubspot)

12) Boggers that publish frequently see better results. (Orbit Media)

13) “How-to” articles are the most popular blogging format. (Orbit Media)

14) 61% of consumers have purchased something after reading a recommendation on a blog. (Content Marketing Institute)

15) The average person spends 37 seconds reading a blog post. (Quora Creative)

16) (Lean Labs) research, the ideal reading time for a blog post is 7 minutes.

17) Almost 60% of 55-year-olds would want to see more news-type posts in the future. (Hubspot)

18) Marketers who blog are 13x more likely to acquire a positive ROI. (Hubspot)

19) Websites with blogs have up to 97% more inbound links than sites without blogs. (Hubspot),

20) (Blog Tyrant) report, the most preferred time for reading blogs is between 9 am and 10 am EST on weekends and between 7 am and 1 pm EST on weekdays.

21) 72% of readers would rather watch a video than reading text given both options. (Retail Dive)

22) (Orbit Media) research, the average length of a blog post is now 1,269 words.

23) The optimal length for a blog post is 2,250 – 2,500 words. (Hubspot)

24) Blogs with 3,000+ are more likely to perform better. (Orbit Media, Backlinko)

25) The average time spent on writing a post is increasing by the year. (Orbit Media)

26) Only 30% of bloggers always use analytics to check their content performance. (Orbit Media),

27) The perfect blog headline should be 6-13 words long. (Hubspot, Moz)

28) Headlines with a question mark tend to attract 23% more shares. (Backlinko)

29) 90% of bloggers include images in their posts. (Orbit Media)

30) Influencer outreach is the most effective blogger promotional activity. (Orbit Media)

31) websites containing blogs get on average 434% more indexed pages. (Hubspot)

32) SEO isn’t the top priority for bloggers. (Orbit Media)

33) Search traffic is the most important for 67% of bloggers. (Orbit Media)

34) As of 2020, 70% of bloggers are refurbishing old content. (Orbit Media)

35) WordPress powers 41.4% of the internet. (W3techs)

36) WordPress blogs get 20 billion page views every month. (WordPress) study

37) There are approximately 70 million posts and 77 million new comments on WordPress each month. (WordPress)

38) There are 32 million bloggers in the US. (Statista)

39) 2/3 of people’s main reason for blogging is income. (Growth Badger)

40) 69% of bloggers make no money whatsoever from their websites. (Learn How)

41) 70% of bloggers with $50,000+ income are active/very active promoters of their blog. (Growth Badger)

42) Most bloggers are in the 25-44 age group. (Convert Kit),

43) (Sports Casting) research, Former blogger Bill Simmons earns an estimated $15 million per year.

44) Rand Fishkin’s Moz makes $35 million a year. (WPress Blog)

45) Travel bloggers charge on average $200 per sponsored post. (Optinmonster)

46) Bloggers earning $50,000 a year are more likely to sell their products or services. (Orbit Media)

47) High-income bloggers are 5x more likely to have a podcast than those that earn less than $50,000 a year. (Growth Badger)

48) 89% of B2B marketers utilized blogs over the last year. (Content Marketing Institute)

These are some of the blogging statistics that you need to know to understand why blogging is important.


After reading this post on blogging statistics you may get an idea why blogging should be a part of your marketing strategy and why you should keep updating your audience with relevant content. 



Shivani is a content writer at InviteReferrals. She writes SEO articles, blogs, and guest posts for businesses to improve website ranking on SERP. She follows a balanced approach for the quality of content and its marketing. She loves to do creativity, although she had an English major in her graduation.

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