About Indiarush : Ecommerce site
Goal : Increase customer acquisition through Indiarush Referral program and increase repeat purchase through Loyalty program
Program Design
The program gave points for following actions
a. Sending invites
b. Referral sales through referral link
c. Making Purchase – 1% upto Rs 5000, 2% – 5k to 10k, 3% – 10k to 100k
Points could be redeemed against following Coupons
a. 100 points – Rs 100 off on minimum purchase of Rs 500
b. 200 points – Rs 200 off on minimum purchase of Rs 1000
c. 500 points – Rs 500 off on minimum purchase of Rs 2500
Widgets Used
a.) Referral Popup after purchase on thank you page
b.) Floating button widget at footer
c.) Facebook referral App
Key Performance Metrics improvements
1.) 4X invites sent(Email + Fb invites where X is new customers/month), Many tweets and Facebook share of the referral links done.
2.) 100% increase in page views
4.) 100% increase in social reach
5.) 5% sales coming through Referral Program.
6.) 100% increase in repeat purchase because of loyalty program
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