india-rush-referral program

Indiarush Referral Program


About Indiarush : Ecommerce site
Goal : Increase customer acquisition through Indiarush Referral program and increase repeat purchase through Loyalty program

Program Design
The program gave points for following actions
a. Sending invites
b. Referral sales through referral link
c. Making Purchase – 1% upto Rs 5000, 2% – 5k to 10k, 3% – 10k to 100k

Points could be redeemed against following Coupons
a. 100 points – Rs 100 off on minimum purchase of Rs 500
b. 200 points – Rs 200 off on minimum purchase of Rs 1000
c. 500 points – Rs 500 off on minimum purchase of Rs 2500indiarushDashboard

Widgets Used
a.) Referral Popup after purchase on thank you pageindiarushReferralPopup
b.) Floating button widget at footerindiarushBtnWidget
c.) Facebook referral App
Key Performance Metrics improvements
1.) 4X invites sent(Email + Fb invites where X is new customers/month), Many tweets and Facebook share of the referral links done.


2.) 100% increase in page views

indiarushPageviews 3.) 30% increase in new signups

4.) 100% increase in social reachindiarushSocialReach

5.) 5% sales coming through Referral Program.
6.) 100% increase in repeat purchase because of loyalty program


Co-founder, InviteReferral. Spreads the word about each new awesome feature of customer referral program. Loves to talk to customers, marketers and tech enthusiasts.