In the past few years, Inbound marketing has become one of the most reliable and popular methods to grow your online presence, even today it’s evolving at a fast pace.
Traditional methods like outbound marketing, with pushy sales techniques to convince random audiences to buy a product have become obsolete and failed to generate desirable outcomes.
Now, you must be wondering what makes inbound marketing so effective, thus to answer your question we will be looking at the 15 best inbound marketing strategies to help you out.
So, before we move ahead and look at the inbound marketing strategies, it’s important to understand the basics first.
What Is Inbound Marketing?
Inbound marketing is a strategy that employs different kinds of pull marketing tactics to produce organic interest in a product, brand, or service. It’s intended to urge consumers to seek out a product or service in their self-interests. The reason behind inbound marketing popularity is that it concentrates on giving value first to targeted audiences and further leverages them with valuable content and information that will assist consumers to make easier decisions.
15 Effective Inbound Marketing Strategies for Business Growth
1. Knowing Your Ideal Customers
Whenever we consider any successful B2B inbound marketing strategy, we see that it begins with a precise understanding of the audience. To attract potential customers to your website, make sure you build a relationship with them and eventually convert them into your customer. Therefore, it becomes important for you to understand their requirements, challenges, and goals.
It is the most crucial aspect of your inbound strategy as you try to define your ideal customer profile. Moreover, understanding your target buyer persona helps you attract them. When you start planning content as per your buyer’s journey, it lets you have the right conversation, at the right time in the buyer’s process.
The more you understand your ideal customer, buyer personas, and the difficulties they experience, the higher the chances you have to succeed.
2. Create Relevant Content
Blogging has become one of the most influential inbound marketing strategies to persuade customers. When you deliver relevant content for your audience consistently, it let you grab their attention and help them engage. Blogging is useful to lure the audience towards your product or service because it addresses issues or concerns that possible customers could have.
When you post blogs and long-form informative pieces of content, they play a vital role in building an audience. They let you develop a relationship with potential customers and help them trust your brand and content. Rember, when you make efforts to generate results through organic methods such as blogging it will require consistent post publishing along with time and patience.
Also, make sure that your content is relevant to your audience, for instance:
- Develops trust and rapport
- Address their questions and concerns
- Offer them a free guide or eBook
3. Search Engine Optimization
To get your content discovered organically through search it’s very important that your website and the content you post is Search Engine Optimization friendly. Though SEO shouldn’t be your major priority, you need to be aware of how your content will get discovered online.
It’s crucial to understand the kind of content your readers want to read before you start writing it. Therefore, you must conduct the basic keyword research to define the following:
- Search volume
- Low Keyword competitiveness
- How to create better content than your competitors
Once you discover that your topic has an adequate interest, then your competition becomes minimal. Further, you can deliver better value than your competitors, to your customers, therefore it’s time for you to start creating your content. Thus, when you start writing make sure that your content structure is clear and easily readable
Moreover, try to use headings, subheadings, and graphic pictures to make it more catchy. Though there are several factors that influence on-page SEO, the basics involve keyword research and proper content structure that will encourage your audience to find a solution to their problem.
4. Social Media Marketing
Social media has become one of the best platforms to showcase your content, products, and much more. Therefore, when you start creating high-quality pieces of content, it’s good to share them across various social media channels. This enhances the probability of them getting shared and gaining more exposure to your website.
Further, social media marketing also helps you get backlinks and now it has become an excellent source for receiving backlinks. It’s recommended that you distribute your content on at least two social media channels. This can greatly increase the chances of your brand getting discovered and shared across platforms and people.
Some of the most popular social media marketing channels that you must consider are
The more you share on social media channels, the higher the chances of reaching your potential customers.
5. Email Marketing
Email marketing is one of the oldest yet reliable inbound marketing strategies. It increases your audience engagement and retention by building a carefully crafted email marketing campaign and sequence so that your business must have a powerful email marketing campaign in place.
The effectiveness of email marketing depends upon the ability to make an impression right from the beginning. It functions as a glue that maintains all the other elements of a well-crafted inbound marketing strategy.
A comprehensive email marketing strategy with a peculiar email sequence can make a huge difference in perception and deliver value to your audience. It provides you with the ability to be in constant touch with your potential customers and act as a free form of advertising.
6. Track Your Website Engagement and Conversions
Once you start creating content and receiving some traffic to your videos and blog posts you must track your website engagement and conversions accurately. Tracking is significant because it reveals to you what is running inside your inbound marketing strategies and what isn’t.
When you recognize the most effective strategy, you can start focusing on building the type of content that is doing the best for you. You can track how your audience is involved with your content through Google Analytics. You can recognize the flow of your audience and the kind of content that they are engaging the most with.
By understanding your metrics, you can hone your strategy and make changes that will further increase your inbound marketing strategy for the long term.
7. Create Video Content
There is no denying that people’s attention is now shifting more towards video-related content. Further, it has been estimated that video-related traffic will bring around 75% of all consumer-related traffic by 2022. If you are not leveraging the video content as a part of your inbound marketing strategy, then you are lacking, and you need to think about it quickly.
Nowadays, people are visual creatures, and video can give a different kind of insight if we compare it to the written word. With video, you can generate:
- Instructional videos
- Genuine Customer Testimonials
- Case Studies
- Product demos and walkthroughs
- Entertainment value
You can further involve and connect with your prospects in a unique way that can hold their attention much longer than a blog post.
8. Influencer Marketing
Influencer marketing has become so popular nowadays as it allows you to use the power of influencers that can be your loyal customers or your niche authoritative people. Instead of attempting to market your products and services yourself, you can leverage influencers to do the marketing for you. If you manage to do it precisely, it can work as a free strategy to gain more exposure for your brand, product, or service.
To ensure that your influencer marketing strategy succeeds, you have to locate loyal customers and individuals who can connect with your target audience.
It’s also crucial that you get influencers of your niche so that they can align with your brand, products, and services.
The audience size which the influencer has also required to be large enough to gain the necessary exposure that you are looking for.
The power behind influencer marketing is that the influencer already has built trust and rapport with their audience and perceives your products and services as a reliable brand. Further, asking your loyal customers to do word of mouth is a great idea.
9. Landing Pages
Landing pages work as an entry point other than your home page. By adding additional landing pages, you have the chance to guide your potential customers to a landing page that is designed especially to persuade them to take the next action step.
Whether you desire to accumulate information about leads, encourage people to sign up for your newsletter, download a white paper, or even purchase your product, make sure you customize your landing page to this goal and are free from any added distractions.
10. Giveaway Free eBook or Guide.
There’s no better way to add value than giving away something for free. If a new contact or customer feels like they get direct value without paying anything in return, they will be more inclined to make a purchase.
Designing a free e-book or an instructional guide is an excellent way to let your audience further learn about a topic or product while giving massive value at the same time. If you own complex products or services, eBooks and guides can act as a great lead magnet to get more signups for an email newsletter.
A free eBook or guide can also better educate customers about a product and let them decide about making a purchase. If a customer is on the fence about buying a product or service, a free guide or eBook can make their decisions much quicker.
Remember that eBooks and guides should be structured in a way that provides value to a customer and let them want either more information or to make a purchase. Further, they should be slightly sales-focused while giving value to the client.
11. Niche Guest Blog Posting
Backlinks are a great way to take your website to a whole new level, but also keep in mind that not all backlinks are equal. Some backlinks may harm your rankings. The backlink value of blog comments and profile backlinks has gone.
Today, by doing guest posting on other niche or major publications as per your company’s offerings, you can boost organic traffic and reach a new audience, some of whom may never have heard.
So many marketers are neglecting this high-impact way to bring more people to a website and produce more leads and sales.
In 2021, guest posting is imperative as an inbound marketing strategy in that it can influence almost every other aspect of your marketing plan. Guest posting can present backlinks to your site, build brand authority, and develop relationships with niche influencers.
To get traction and get the most lasting impact from guest posting, be consistent, particularly in the beginning, and prefer blogs that will offer the maximum return for the time and effort you will spend in writing.
It is crucial to ensure that you include backlinks to your site in your posts so that the blog’s readers can quickly obtain information about your company and products.
12. Constant Headline Testing
Usually, you should spend half of your time writing an article and another half while thinking of a killer headline. Headlines are very important as they have the power to capture the eyeballs of the reader.
A good headline should incorporate your preferred keywords, grab your audience’s attention, and be negated. If you incorporate it, chances are that you receive a ‘click’ if your headline contains words such as ‘never’ and negatives, such as ‘not’, compared to ‘always’ or superlatives such as ‘best.
13. Call to Action Buttons
It is crucial to allow your potential customers to share their information so that your marketing professionals can begin a conversation. Today, marketing experts understand the most basic yet important rule and that is to give before you ask.
In today’s time, customers don’t believe everything they view online. They have also become sick of pop-ups and other ‘in-your-face’, disruptive promotions. For this reason, the ‘give before you ask’ rule can help you out.
It means designing a call to action (CTAs) that give value to the customer in exchange for information such as their email or phone number. It could also pave a way to gather defining data that distinguishes their demographic to help you better understand to whom your content is reaching.
A call to action can be a big, bright button on your website or blog that requests an action from a prospect. It should explicitly state what they will get in return for acting. It is better to be specific and avoid a comprehensive request, such as “Contact Us”.
Some samples of valuable content to try to include the following:
- White Papers
- Free Trial
14. Nurturing Leads into Customers
When you start creating compelling content, growing traffic to your website, and starting the conversation with a qualified lead, it’s time to nurture them precisely. Now, you must be wondering how? and what turns your lead into paying customers. The answer is Nurturing your leads. Nurturing leads and leading them towards decision-making is a delicate process.
Today, customers don’t react very well to dynamic engagement. You must be equipped with the precise tools and best inbound marketing strategies to provide prospects the gentle nudge they require to buy without being pushy.
15. Define Your Brand Consistently
No one can deny the importance of your brand when it comes to inbound marketing. One of the major reasons for people coming to you is because they believe and consider you as an expert. But, if your brand lacks consistency in brand voice and your content pieces, it will become challenging for you to showcase yourself as an authority.
Likewise ignoring the benefit of a strong brand voice can harm your business. Therefore, you have to ensure that your employer brand defines itself as your company showcases itself to employees and others.
Inbound marketing strategies can be very effective in encouraging you to grow your brand and bring new customers. When you get the right strategy mix for your company, you can start growing your online presence with consistency and ease. It can lure the right customers at the right time and help you improve organically without having to pay thousands of dollars on old marketing strategies.
Some of the most imp strategies are
a) Social media marketing
b) Email Marketing
c) Call to Action Buttons
d) Nurturing leads into Customers
e) Track your website engagement and conversions
Inbound marketing strategies involve different ways to attract, engage and retain customers. It lets you drive potential customers to your website in an organic way.