email referral marketing

How Email Referral Marketing can Save your Business?

The only change is constant. Yes, you have read it right.

We all are witnessing the changes that are happening in the market. Email referral marketing is an example of one such change. Those days are gone when people used to buy products without asking for much in return.

But now things are changing. Customer awareness has been increasing day by day. Every business wants to become the customer’s number no. 1 choice.

In the era of competition, it becomes challenging for businesses to keep their customers.

Online businesses are competing with each other by providing attractive deals.

Marketing is the soul of every business. Every business tries to make its marketing strategy unique and attractive.

We all know that whenever we receive an email, we open it for sure. Because email is to be considered as an important source of information.

Email is the most common way to engage with your audience. An email has been extending its reachability day by day.

It’s because an email is used to provide personalized messages and information. Customers feel privileged when they get emails on their names from their favorite brands.

How Email Referral Marketing plays an important role in Business Growth.

1. Attract Your Loyal Customers

Have you heard about the term loyal customers? Loyal customers are those customers, who are associated with a brand or a company for a long time. Businesses are trying to attract those customers first that are loyal customers. They have good faith in the company and at times they become advocates to defend their favorite brand.

attract your loyal customer

There is no denying that product quality is the main reason for its popularity. But maintaining that trust for a long time is the most important aspect of every business.

If you want to attract a loyal customer then you should target them by making them feel privileged. 

This benefit will attract them towards your referral program.

Try to give them good referral benefits, only then they will feel motivated to promote your cause.

2.  Run a Contest

Businesses need smart tactics to engage their customers. Businesses can run a contest through email marketing.

run a contest

In which business will forward emails to the customer to take part in a contest.

But there comes an interesting part, for participating in that contest, they need to refer their friends.

This can be a time taking process. 

For quick benefits make terms and conditions simple.

Running a contest will not only make customers engaged but also increase your chances of getting new customers.

You need to provide rewards that are relevant to your company. Like you can give discounts or gift cards.

When the contest got over, mail them and share the winner’s details.

Tell them how the contest got over, and you will come again with a more exciting contest. 

3.  Update Your Customer 

Emails referral marketing is a good source to update your customers about your business.

update your customer

Customers love to know about their favorite products. 

So do share upcoming events with your customers. 

Tell them how important their support is.

Send updates for every minor change and wish them all on every occasion.

Sending them updates will keep them engaged and keep reminding them about your products.

After a reminder, they will spread good words as and when possible.

So don’t hesitate to send emails frequently. 

4. Make a Striking Headline. 

Email referral marketing is more effective when it creates a striking remark.

make a striking headline

Begin your mail with your offer.

It’s a fact that people will only go through your email when there is something eye-catching.

Try to begin your headline with offers.

Tempting offers make the customer stop and compel them to look into those exciting offers.

Let’s go deeper to understand more about how the email referral program works.

Step 1. Forward an email to your customers about your referral program.

Step 2. Update your customers about their progress.

Step 3. Send an email whenever their referee registers.

Step 4 Reward them. 

Step 5 Send thank you mail for their participation.


In this article how email referral marketing is a great source to expand your business. We have also learned how we can attract our customers by tweaking our ways of sending an email.

Before sending an email make sure that you are writing it in the correct format.

Customers are a base of every base so if you want your business base to be strong just attract your customers by offering them.

I hope this article will help you to understand what exactly an Email referral program is and how it will help your business.

If you feel you have more attractive ideas then don’t hesitate to share with us.

Comment on this post and share your views.


Shivani is a content writer at InviteReferrals. She writes SEO articles, blogs, and guest posts for businesses to improve website ranking on SERP. She follows a balanced approach for the quality of content and its marketing. She loves to do creativity, although she had an English major in her graduation.