For any eCommerce business, customer engagement and retention are key to success. If you want to stay ahead of the competition and keep your customers happy, email marketing is an absolute must.
Email campaigns can be time-consuming and difficult to master. Still, with the right templates in place, it’s easier than ever for businesses of all sizes to personalize outreach, increase customer loyalty and ultimately drive sales.
In this blog post, we provide 10+ premade ecommerce email templates designed specifically for ecommerce businesses, perfect for streamlining your mail campaigns. Read on to see how these effective templates can help you ensure every customer interaction adds value!
Best Ecommerce Email Templates for Businesses
Welcome Email Templates
Introducing new customers to a brand is like welcoming them into the family. Welcome emails are designed to warmly invite shoppers and give them an insider’s look at what your company offers – from information about products, services, or even discounts just for newcomers.
Rhone’s welcome email provides a perfect introduction to its dynamic activewear brand. With an inspirational mission and background story that truly resonates, they invite customers to join the Rhone rewards program- with its incredible benefits – before showcasing gorgeous product imagery of best sellers. This a warm invitation for all those in pursuit of peak performance.
Shopping for the perfect pair of jeans just got even better! As a new NYDJ subscriber, you can save $15 on your first order with them. There’s no time to waste – their main call-to-action is immediately at the top section of this product-packed welcome email. Get ready to find that sought-after style because they’ve got denim in spades – but don’t worry if you’re looking for something else, too, as there are also shirts included at the end as a bonus.
Cart abandoner templates
Shopping doesn’t have to be a tedious process with dull emails. Confirmation emails provide shoppers with an interactive experience that includes the image of their product and additional items they may like! These unique messages make it easier than ever for customers to finish checkout quickly and easily – so shopping becomes enjoyable again.
PetFlow ensures you never miss an incredible opportunity to complete your purchase. With a discount and countdown timer designed specifically for cart abandoners, you’ll be tempted right back into the shopping flow–and that’s before considering all the extra benefits PetFlow adds to sweeten their offer! Two simple CTA buttons make it easier to finish what you started.
Cotopaxi has your back with its amazing outdoor products, even if you leave the cart empty for a bit! Beat other shoppers, and don’t miss out on items from a limited stock. To make it easier on your wallet, take advantage of splittable payments or explore seasonal gifting options via Cotopaxi’s brand-new gift guide – making shopping feel simpler than ever before.
Shipping confirmation templates
It’s essential to create easy shipping confirmation emails, highlighting the relevant delivery information in an accessible format. Doing so can help foster a positive post-purchase experience for shoppers, encouraging them to return for more purchases in the future!
Ipsy revs up email engagement with a fun template that features an animated truck at the top. Their main Call-to-Action to track orders is close and easy, making it simple for customers who want to check back in later. And – bonus! – they list what will be included in their monthly shipments, so users know just what goodies are coming along. Way to go, Ipsy!
Icebreaker adds the perfect outdoor touch to their shipping confirmation emails, with an image of nature at the top and clear details below on how purchasers can track their packages. All pertinent information is clearly outlined within this email, from order numbers to tracking links, along with a receipt for added convenience!
Order confirmation templates
Shopping online can be a joy, but it’s even more fun when you receive your order confirmation! These templates give customers the feeling that their purchase has truly been celebrated. With eye-catching visuals and tasteful brand messaging, these order confirmations can make shoppers smile from ear to ear as they anticipate receiving their new items in no time.
Alo Yoga shows appreciation to customers with their confirmation emails, letting them know when they can expect the delivery of their new yoga gear. Not only does it provide detailed billing and shipping information for convenience*, but it also includes a handy order reference number in the subject line if anyone needs an instant reminder. Giving shoppers one-click access to review their purchase details makes life that much easier.
Thanks for your purchase! Under Armour has sent you an order confirmation email with all the important details, like shipping and billing info. Plus, to ensure everything is in perfect shape, we’ve included our customer service contacts so you can reach out if needed – done with a no-frills approach that still incorporates their signature branding style.
Subscription cancellation templates
Subscription companies everywhere know that the last resort for getting dormant subscribers back on board is a template reminder to reactivate their membership. While no one wants this course of action, it’s important to be prepared in case your company needs it!
After a successful purchase, customers are invited to provide feedback on their experience with an automated email – creating the perfect opportunity for companies to strengthen customer relationships. By sending these review requests shortly after delivery, it’s easy for shoppers to give their honest opinion and help inform future improvements.
HelloFresh ensures that all its former customers know they’ll be missed when a cancellation occurs. But the company has also made it easy for those wishing to return, offering subscription reactivation and pausing options in its email CTA. Plus, there’s no need for confusion about additional boxes, as HelloFresh kindly reveals each subscriber’s final shipping date upfront!
Best Buy is giving customers a chance to get rewarded for providing their reviews! With a bright yellow CTA, purchasers can easily submit feedback on recently-bought items. Plus, it’s helpful that each email includes the item purchased – no guesswork is required when sharing your opinion.
Stitch Fix knows how to keep customers engaged! They’ve covered everything, from a fun, emoji-filled subject line to their animation-packed body and eye-catching CTA button in bright colors. Not only that but by giving feedback, customers can help Stylists craft even better selections for them in the future – it practically wins.
Browse abandoner templates
As shoppers explore your website, tailor the emails they receive to their interests! Browse abandonment emails can feature products in addition to the item of interest, enticing customers with a wider variety of offerings. Enhance each visitor’s shopping experience by customizing these automatically generated reminders for an appealing and engaging journey.
Timex knows just what you need! They’ve noticed the watches that caught your eye and are offering similar styles so you can find exactly what suits your style. With their inviting “Take another look” CTAs, they want to ensure you have all of the information needed before making a purchase – because Timex wants to be part of your journey towards finding the perfect timepiece.
With Fenty Beauty, you’re never left without options! If what you were browsing is no longer available, their browser abandonment email won’t just leave it at that – they’ll recommend other products for your consideration. Plus, when shopping with them, you can benefit from the inspiration from seeing how others are styling looks on social media and exclusive deals via SMS. Get ready to find your perfect look and score some great discounts while doing so!
Ecommerce email templates can be incredibly helpful in creating emails quickly and easily. There are a variety of options available to businesses, no matter what their specific needs may be, as this article has demonstrated.
From abandoned cart emails to product summary emails and beyond, there are plenty of opportunities for businesses to customize messages and increase customer engagement.
In addition to enriching communication between business and customer, these email templates can boost sales and maximize the efficiency of any e-commerce organization’s marketing strategy. AI transforming the eCommerce industry with its technology exactly like how these templates are making a difference in eCommerce business
Hopefully, the information in this article has provided you with valuable insight into how you can best utilize ecommerce email templates.