content marketing statistics

60+ Content Marketing Statistics you Must know in 2022

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Content Marketing is one of the most impactful ways to expand audience engagement, build your brand presence, and drive sales. As a result, content marketing acts as a mission-critical growth strategy for most businesses. In addition, it becomes important because it acknowledges all your audience’s questions and allows you to build trust, form relationships, enhance conversions, and generate leads. Nowadays, customers anticipate high-quality, consistent content from their favorite brands in today’s age. Therefore, to understand its relevance, we have listed content marketing statistics for you.

So, without any further ado, let’s move forward.

Most Compelling Content Marketing Statistics

Here we have categorized content marketing statistics to make you better understand them.

Content marketing strategy statistics

1) Content marketing yields more than 3x as many leads as outbound marketing and costs 62% less (Demand Metric).

2) In North America, 72% of the most successful marketers calculate the ROI of their content marketing (eMarketer).

Video Content Statistics

3) 87% of marketers state video marketing has enabled them to improve website traffic (Wyzowl)

4) Marketers say that their website (85%), social media (84%), and YouTube (67%) are the top 3 channels to broadcast video content (Vidyard)

5) The rate at which videos are shared on social is 12 times higher than image and text content combined (Small Business Trends)

6) 55% of internet users watch videos online every day (HighQ)

7) Social video posts witness a 48% boost in views (HubSpot)

8) Using video enables marketers to increase business revenue 49% faster than marketers not using video (Vidyard)

9) 40% of companies state that video is their highest ROI form of content (Animoto)

10) 86% of customers say they would like more video content from the brands they help (Wyzowl)

11) Brands have an average of 377 videos published in their library (Vidyard)

12) 1 billion hours of video are consumed by YouTube users every day (YouTube)

13)Nearly 20% of marketers name video as the primary medium within their content strategy, ranking first ahead of blogs and infographics (HubSpot)

14) 66% of customers said that a short video was their favorite medium of learning about a product or service (Wyzowl)

15) The average retention rate for videos under 90 seconds long is 53% (Neil Patel)

B2B content marketing statistics

16) Only 4% of B2B marketers don’t intend to develop a content marketing strategy (CMI).

17)87% of B2B marketers like to prioritize their audience’s informational needs over the organization’s sales/promotional messages (CMI).

18) Content creation is the most outsourced content marketing activity among B2B marketers (CMI).

19) The top 3 organic content distribution channels employed by B2B marketers are social media, email, and their organization’s blog/website (CMI).

20) LinkedIn is utilized by 96% of B2B content marketers (CMI).

21) Only 28% of B2B marketers don’t utilize paid content distribution channels (CMI).

22) 78% of B2B marketers use keyword research for SEO while creating content (CMI).

B2C content marketing statistics

23) 40% of B2C content marketers consider competitors once per year (or not at all). (Conductor)

24) Only 33% of B2C content marketers said that they always utilize data in their distribution strategies. (Conductor)

25) 62% of B2C marketers intend to use influencer marketing in 2022. (HubSpot)

26) The top three most often used content formats by B2C marketers are blog posts/short articles, email newsletters, and videos (CMI).

27) B2C marketers who use at least two organic social media platforms report that Facebook (59%) and Instagram (21%) produce the best overall content marketing results (CMI).

28) Only 28% of B2C marketers don’t use paid content distribution channels (CMI).

29) 73% of B2C marketers employ keyword research for SEO while creating content (CMI).

Blogging statistics and facts

30) Most people rarely read online. They are likely to scan than read word for word. They simply like to pick out the most relevant information to their current requirements (Nielsen).

31) 70% of people get more information from blogs as compared to traditional advertisements (Demand Metric).

32) There are over 600 million blogs out of 1.9 billion websites globally to date. Their authors account for more than 6 million blog posts daily, or over 2.5 billion yearly (hosting tribunal).

33). How-to articles are the most dominant content formats (77%), followed by news and trends (49%) and guides and ebooks (47%) (Statista).

34) Only 1/3 bloggers regularly check their blogs’ traffic analytics (Statista)

35) Engagement starts to fall for posts that have a reading time longer than 7 minutes (Medium).

Audio Content Statistics

36) As of 2020, Google’s search algorithms were trying to go beyond text to incorporate voice and podcasts, among other forms of multimedia. (HubSpot)

37) Voice-based shopping is predicted to reach $40 billion in 2022. (Quora Creative)

38) 17% of marketers plan to incorporate podcasts into their content marketing strategy. (HubSpot)

Content Strategy Statistics

39) In 2020, 70% of marketers said to change their targeting/messaging strategy. (Content Marketing Institute)

40) 64% of marketers have adjusted their editorial calendar in the past year. (Content Marketing Institute)

41) 53% of marketers have altered their content distribution/promotion strategy before 2021. (Content Marketing Institute)

42) Almost 80% of B2B marketers say that they have a content marketing strategy, but only 43% have demonstrated their strategy. That number reaches 60% among the most successful companies. (Content Marketing Institute)

43) 79% of marketers said “producing more quality leads” as their top content priority in 2021. (Semrush)

44) Only 31% of B2B marketers said that their organization was quite successful with content marketing in the past 12 months. (Content Marketing Institute)

Social Content Statistics

45) Social media ad revenues reached $41.5 billion in 2020, making up about 30% of all internet ad revenue. (IAB)

46) 89% of marketers stated that social media was the most widespread content distribution channel in 2020. (B2B Content Marketing) 

47) In the past year, social media advertising and paid ad posts rose from 60% to 83%. (B2B Content Marketing) 

48) YouTube is the 4th most-used social media platform by marketers (after Facebook, Instagram, and Twitter). (HubSpot)

49) Facebook is the largest social network worldwide, boasting roughly 2.8 billion monthly active users in Q4 2020. (Statista) 

Content Marketing ROI Statistics

50) Only 4% of marketers calculate ROI over six months or longer. (LinkedIn)

51) The top priority for 44% of marketers is to measure the ROI of demand gen efforts reasonably. (HubSpot)

52) Every dollar brands invest in email marketing acquire $42 in return. (Litmus)

53) Marketers who blog regularly receive ROI 13x greater than marketers who don’t blog. (Lauro Media) 

54) On average, companies that invest in Google Ads notice 2x their earnings investment. (Google)

SEO Content Statistics

55) 42% of marketers state enhancing their SEO is a concern. (Semrush)

56) Search engine marketing and pay-per-click ads usage has increased from 51% to 65%. (HubSpot)

57) In 2020, 75% of marketers said SEO was the most effective content marketing tactic they executed during the year. That was followed by editing and repurposing existing content, which 61% of respondents employed. (Semrush)

Podcast Statistics

58) There are more than 1.5 million active podcasts (Podcast Insights)

59) Smartphones are the primary medium by which podcast content is consumed (Edison Research)

60) 54% of US podcast customers listen through Apple’s iOS ecosystem (Music Oomph)

61) 26% of podcast listeners ages 12+ speed up the playback speed in 2019, up from 19% in 2018 (Edison Research)


After reading this post on content marketing statistics, you may have understood that content is present everywhere and has to be effectively used to make the most of it. So, keep all these statistics in mind, while planning a content marketing strategy for your brand and business.



Shivani is a content writer at InviteReferrals. She writes SEO articles, blogs, and guest posts for businesses to improve website ranking on SERP. She follows a balanced approach for the quality of content and its marketing. She loves to do creativity, although she had an English major in her graduation.

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