Category - Marketing

Selecting the right marketing platform is crucial to competing with larger firms in the digital business space. As technology advances and e-commerce becomes more competitive, entrepreneurs use new tools. Check out our...

Say you’ve already figured out what to sell on Shopify. You have your Shopify store up and running and have even gained some loyal customers. Congratulations! Because a loyal customer is worth 10x the money they first...

Email marketing has become crucial for success in today’s e-commerce space. It’s one of the best methods to engage current and prospective customers—prompting them to purchase and boosting your bottom line...

Startups are gaining popularity in today’s business world. They’re the new trend when it comes to looking through organizations that have the potential to expand and can dominate existing markets or even...

A brand is an intangible concept that is used to identify your business. It is very important to have a unique brand if you want your business to flourish. In order to have a unique brand for your business, you must...

Employee advocacy is a powerful marketing strategy that involves leveraging the reach and influence of employees to promote a brand or product. In today’s digital age, where social media plays a crucial role in...

Do customers remember your store or only the products they bought there? For the majority of eCommerce businesses, the answer to this question is neither. Apart from a few tweaks in a WordPress theme or a personal touch...

To stay ahead of competitors in today’s digital age, businesses must implement a variety of marketing strategies. Lead generation is a basic step in marketing efforts. The process of catching and turning prospects...

CGM has become an increasingly popular marketing strategy in recent years as brands seek to harness the power of user-generated content to build awareness, engagement, and loyalty. CGM involves customers creating and...