Selecting the right marketing platform is crucial to competing with larger firms in the digital business space. As technology advances and e-commerce becomes more competitive, entrepreneurs use new tools.
Check out our resource guide for an overview of the best marketing platforms for 2023, ranging from social media management to influencer identification. Whether you’re a newly launched start-up or an established organization, these integrated features effectively help you promote your products and services.
Best Marketing Platform You Should Consider
InviteReferrals is one of the best marketing platforms that offers a seamless referral campaign process. By leveraging InviteReferrals, you can effortlessly launch robust referral programs, acquiring and retaining more customers.
With its cutting-edge features, you can customize rewards, track referrals, measure the impact of your campaign, and much more. Utilizing InviteReferrals, businesses can grow their brand advocates and expand their reach to new customers through a successful referral program.
NotifyVisitors is a top-tier marketing platform that empowers businesses to create personalized customer experiences. This easy-to-use tool lets you quickly set up automated campaigns and tailor messages to connect with your audience based on their previous interactions with your brand.
Additionally, you can measure campaign impact and track conversions in real-time to ensure maximum performance. With NotifyVisitors, you can develop a seamless customer journey that engages and converts more leads.
HubSpot is a marketing automation platform primarily focused on inbound marketing, which includes content and search marketing automation.
Additionally, the platform offers Sales and Customer Service Hubs, enabling different departments of your organization, such as sales and marketing, to collaborate and share data within one unified platform. HubSpot’s all-in-one approach has proven convenient and popular with many businesses.
A marketing automation platform that helps small and mid-sized businesses create multichannel message flows that incorporate emails, SMS notifications as well as messenger marketing, and live chat conversations.
The no-code chatbot builder is intuitive and versatile. It allows users to create chatbots for Facebook, Instagram, Telegram, and Viber. Most recently, the platform added a WhatsApp chatbot builder together with the opportunity to use WhatsApp business API. Marketers can also use their native CRM or integrate a third-party solution.
Marketo provides a complete marketing automation SaaS product covering all channels and customer acquisition funnel stages. Marketo offers customer engagement via email, display, mobile, social, and offline channels.
In addition, Marketo offers comprehensive solutions like email campaigns, digital advertising, social media, and account-based marketing for sales teams. Marketers and sales teams can use the platform to personalize experiences, optimize content, and measure business impact across all channels through a unified platform.
Keap is among the top CRM and marketing automation platforms globally. Keap offers an organized, unified space to handle, market, bill, and sell. It can assist in tracking several tasks, streamlining workflows, and automating repetitive chores.
Keap users can automate processes, including sending follow-up emails and texts, making calls, sending quotes, collecting invoices, and generating marketing reports.
7. Adobe Marketing Cloud
Adobe Marketing Cloud is an integrated digital marketing platform for businesses of all sizes. With distinct products for analytics, experience management, campaign management, social media, media optimization, and more, you can organize, access, and personalize marketing content.
The platform tackles tasks such as search, campaign management, content distribution, email marketing, and more. Additional capabilities include real-time dashboards, predictive analytics, and others. It caters to various industries, including government, financial services, manufacturing, retail, and entertainment.
Zoho provides comprehensive marketing automation software that enables efficient management of multiple channels for accelerated business growth. With Zoho, you can streamline campaigns and convert leads into loyal customers.
It offers a centralized platform for capturing, engaging, qualifying, educating, influencing, and nurturing your leads. Additionally, Zoho features analytics functionality that measures campaign effectiveness across various touchpoints, whether email, social media, or SMS marketing.
9. Salesforce Pardot
Pardot is a top marketing automation platform that provides analytic and account-based marketing support. By seamlessly integrating with Salesforce, the leading CRM in the industry, empowers sales and marketing teams to work more effectively together.
The flexibility to target users across multiple channels like email, mobile app notifications, or SMS messages makes Pardot a robust addition to any sophisticated tech stack.
Affise is a powerful performance marketing tool that enables real-time campaign management, tracking, analysis, and optimization. It caters to a wide range of industries, from e-commerce and finance to gaming, and provides a comprehensive tech solution that can be customized to meet your needs.
With our platform, you can create a unique affiliate program that aligns with your business processes and drives growth.
AffiliateWP offers advanced affiliate and referral tracking, smoothly integrated into your WordPress or WooCommerce site, to create a comprehensive affiliate program with a dashboard, real-time reports, graphs, and a straightforward payout system.
With easy setup and packed features, the performance marketing platform helps to augment traffic, increase sales, and improve search engine ranks.
12. Post Affiliate Pro
Post Affiliate Pro offers a comprehensive affiliate program management solution, catering to merchants and affiliates with a dashboard to help you succeed. With over 170 CMS and payment gateway integrations, the platform is highly customizable and includes personalized commission structures and settings.
Whether you’re starting or scaling up, our intuitive and fast-performing marketing platform grows with your business needs.
Everflow was developed to present a cutting-edge platform that caters to the complexities, scale, and functions required by contemporary marketers. Its “smarter partner marketing platform” enables businesses to enhance performance through many partnership channels, including affiliates, influencers, referring customers, media buying partners, etc.
With continuously updated, robust performance-oriented features, Everflow can help you make partnership marketing your most valuable channel.
Impact aims to revolutionize enterprise marketing partnership management and optimization by leveraging technology and science to fuel transformative growth. Our platform scales all types of partnerships: affiliates, influencers, strategic business partners, and more
. Our performance marketing platform includes various products designed to assist with partner management, business development, and optimizing every stage of the partnership life cycle.
Tapfiliate provides a cloud-based marketing platform that enables the easy creation, tracking, and growth of affiliate and referral marketing programs for e-commerce and SaaS companies. Integrating seamlessly with your site within minutes helps you launch affiliate marketing programs, reward brand ambassadors, and boost sales.
To achieve success in content marketing, conducting thorough research is imperative. This is precisely why BuzzSumo stands out as one of the best marketing platforms. BuzzSumo showcases trending social media content based on entered search parameters.
Upon receiving search results, one can analyze the content to identify the factors responsible for its appeal and glean ideas for new subjects to write about.
Hootsuite is a comprehensive management platform to handle social media channels effectively. It facilitates content scheduling for weeks or months in advance and provides advanced reporting tools to determine the success of social media campaigns and calculate ROI.
With powerful features to monitor brand mentions and manage responses, Hootsuite streamlines a social media presence and offers tools for promoting posts on the platform.
Systeme.io offers an array of functionalities that would appeal to any entrepreneur. This comprehensive marketing automation platform can handle a wide range of marketing initiatives with a user-friendly interface that is particularly welcoming to beginners.
The platform is well-suited for creating product pages, sales funnels, and email marketing campaigns. Additionally, it can be utilized for managing subscription platforms, webinars, courses, and partner programs.
What’s more, Systeme.io includes features that facilitate the effortless creation of sales funnels and the management of affiliate programs.
Kajabi is a top-tier marketing platform with a comprehensive range of features for easily building a profitable business. It offers a robust suite of tools to assist you in creating, launching, selling, analyzing, and marketing your online memberships, courses, and coaching programs
. The best part is that it allows you to establish a full-fledged online enterprise that meets all your requirements without installing third-party applications.
Kartra provides a comprehensive, fully integrated solution encompassing a range of online marketing functions, from cart checkout features to email marketing, webinars, and various additional tools. As a product of Genesis Digital, it comes equipped with pre-designed templates and intuitive drag-and-drop interfaces, making navigating your marketing efforts a breeze.
The best part? Kartra caters to new and seasoned sales and marketing teams, ensuring seamless operations for startups and established businesses.
GetResponse is a comprehensive marketing platform that aids businesses in expanding their customer base and boosting sales. It is an ideal solution for those who seek all-in-one marketing functionality.
With a broad spectrum of features, a high deliverability rate, and competitive pricing, GetResponse stands out as one of the top choices for businesses worldwide.
Furthermore, GetResponse provides dedicated support 24/7 to address any inquiries or apprehensions.
To succeed as a digital entrepreneur, find the best marketing platform tailored to your needs. Consider these 20+ best options and choose the one that offers the most visibility and efficiency for your venture. Research and patience will empower you and your business with powerful promotional tools. Start small and grow what works best for your e-commerce strategy.
What is the best marketing platform for online businesses?
The top 5 marketing platforms are
3. PostAffiliate pro
4. Impact Affise
What are the 4 M's in marketing?
The 4Ms of marketing are: merchandise, market, media and message.
What are the seven P’s of digital marketing?
The 7 p’s of digital marketing are Product, Price, Promotion, Place, People, Packaging, and Process.