Category - Marketing

Whenever any business thinks of B2B marketing strategies, they think primarily about direct and outbound methods – messages that may straightaway send to clients or prospective buyers that you’ve recognized. In...

Acquisition marketing means executing certain strategies to market your products and services to new customers. It typically needs collaboration and an association between marketing and customer service teams...

The word “Guerrilla,” is not common among marketing, and it has a profound meaning. You must be wondering what is Guerrilla marketing specifically? It is not an intrusive form of communication but a unique form of...

Nowadays, People are highly engaged with various devices and media platforms. Therefore, marketers need to provide a seamless experience to the new customers to keep up with them across these channels, and this...

Whenever we purchase something, we tend to share our experience, be it bad or good. The point is if someone liked any beauty product or any restaurant service, they would recommend you to take their services or products...

Brand equity means an additional value a company receives from a product with a recognizable name compared to a generic equivalent. That’s why we pay more for those brands with brand equity than a supermarket...

Online business has revolutionized old marketing tactics. Today, online companies are making a lot of effort to gain a lot of customers. Online marketing tactics have become the need of the hour, therefore In this blog...

Pragmatic Marketing means creating a complex product, and this marketing process continually evolves around customers desires. While adapting, the marketing strategy is continuously tested and re-adapted to make sure...

Performance marketing is one of the digital marketing tactics that mainly focus only on the outcome, performance, or results of marketing campaigns. And this approach is redefining how various companies promote and sell...

  Today, the Fashion industry is one of the most popular and thriving industries. And in this blog, we will analyze fashion marketing strategies applied by some from the fashion industry. These involve luxury...