Online business has revolutionized old marketing tactics. Today, online companies are making a lot of effort to gain a lot of customers. Online marketing tactics have become the need of the hour, therefore In this blog, we’re going to look at some tactics.
Whether it’s an offline business or an online business, we all need long-term strategies to plan and measure our goals better.
When we do long-term planning, we define objectives and tactics to run a business successfully. For instance, suppose a company sells pet clothes. What would their objective, strategy, and tactic look like? Just have a look.
Objective: Add 1000 pet owners in the database
Strategy: Doggy Got Style!
Tactics: Summer Doggy Swimsuit Sale, Stylish Dogs of the Instagram category of blog posts, World’s Most Fashionable Dogs weekly newsletter, nominate-your-dog Stylish Dog Award (with prize), Dress-Your-Dog mobile app.
Have you seen how they have made their strategy, and too, in an exciting way. Tactics are the efforts you make to execute a plan. But what are the most useful tactics you can apply as part of a “big picture” approach? Here are ten tactics for getting more consumers for your online store.
Let’s learn them one by one.
Hold a Sale
Whenever we step up shopping and see sales, we immediately rush to the store to find more about it.
The same applies to online marketing. As you will agree that discounting is not a long-term strategy, but it can be beneficial for encouraging new customers to your store. Estimate your customer procurement value and how much of a discount (on a limited amount of quantity/product) you can manage to allow to obtain new customers – then advertise on social media via Twitter and your blog! Just be mindful while attracting deal-hunters, because these consumers may not give long- term value to your business.
Run a Competition
Competitions are a great way to engage new customers and reward existing customers. It can also be a fun idea to spread the information about your store, but always remember to keep the competition profitable to your brand and store. Make sure you organize those competitions that are relatable for your brand and store Don’t run a “cute pets” contest if you’re selling women’s lingerie! You can derive maximum exposure from contestants by building a voting mechanism – to win or be shortlisted; participants have to get their buddies for the vote.
Provide Free Samples
The more you offer you, customers, an opportunity to try your products, or you can reduce the barrier for a consumer to endure your products, the better. It may not make any business sense depending on your product, but it’s worth trying if the price of a free sample is low.
Partnering is a new way to expand your products reach. You can easily do a partnership with a non-competitive, but the audience-complementary associate can be a very effective way of getting new customers. It can be something as easy as a traffic exchange – partnering with a highly-trafficked website. Like in your customer’s domain, setting up a banner to drive traffic to your store, and giving the partner either a cut of the cart revenue or a flat fee for every consumer obtained via the partner banner.
Write Targeted Blog Content
It’s no quick-fix, but writing authentic, engaging content in your online shop’s contextual domain will give enormous returns over the long term. Targeted content will further boost your site’s SEO drawing in new consumers organically and motivate your existing visitors to share your content more. Blogs are a great way to engage your audience, and every online shop should have blog content as part of its marketing strategy!
Offer a New Product / Service
It may sound simple, but a super powerful way to attract a whole new customer online section is to offer a completely new product or service! It doesn’t even want to be complicated; it could simply be a repositioning, repackaging, or even repricing of a current product.
It’s one of the many primary modes to direct people to a product or service, but don’t forget it! Keep
experimenting with theGoogle Ads since you can fine-tune your targeting and determine how much you need to spend.
Engage in Social Media
In the era of social media, effective marketing is not just about getting people to come to you – it’s about engaging in those ways that your consumers are sharing in whether that’s Facebook, Twitter, Instagram, or any other channel of popular services. Choose the best mediums for your business and join authentically – remember that social media is not there to encourage people to your store.
It’s also there to help you build stories about your company that people can share with others.
Incentivize First Purchase
To sweeten the deal for first-time buyers, you’ll raise the amount of conversion from visitants to customers. Some online stores allow a little discount for first time shopping, the key is to make it tangible and visible what the customer online will get if they buy right now.
The greatest and arguably most important way of consumer procurement is when existing customers refer a friend. You can estimate its importance by the fact that 84% of the people trust recommendations from their friends and family rather than any advertisement. This method works well because you already have a market and advocates. All of the marketing has been done by your existing customers, meaning you can concentrate on managing your online store instead of bringing people to it. Referrals can occur organically via Word of Mouth marketing (focus on high-quality products, fair prices, and excellent customer online service – these will get you very far). Still, you can also implement a referral marketing program.
The easiest method to do this if you’re already operating an online store is by referral marketing software – it will help you automate the process by which existing customers are encouraged and rewarded to tell their friends about your online shop. InviteReferrals is a fully-automated, plug-and-play resolution for referral marketing and works seamlessly with different e-commerce platforms.