Practical Email Writing Tips for Better Conversions

Practical Email Writing Tips for Better Conversions

Email marketing is one of the most convincing types of marketing, helping businesses generate tons of leads and boost their sales. However, many brands, especially startups, fail to achieve anything from email marketing efforts. Do you also fall into this category? Are your emails not helping you improve sales and conversions? Worry not. It’s not a big deal. It happens to almost everyone.

Writing profitable and compelling emails isn’t tricky at all. In fact, it’s a piece of cake. It is necessary, however, to understand the basics of email marketing and have the proper guidelines for crafting engaging and promising emails. Here, we will share the best email writing tips that can turn your aspirations into reality.

Email Writing Tips for Better Conversions

  • Understand the Recipients

Before writing a single word, you must understand who you are writing for. Gathering all the relevant data about them, especially their demographics, pain points, preferences, interests, specific needs related to your solutions, and what language they understand, can help you craft an outstanding email.

Moreover, when you utilize all the information regarding your readers, your message perfectly resonates with them and sparks their curiosity. Additionally, it can help your brand understand their needs and offer them some value they are looking for. Eventually, they can make the decisions you want them to make.

  • Write Compelling Subject Lines

Write Compelling Subject Lines

After knowing your recipients, crafting an outstanding and compelling subject line is next. The subject line helps email recipients decide whether to open an email or ignore it and delete it without opening it. The subject line generally matters the most in email open rates.

Even if it takes a lot of time and effort, write a captivating subject line. To make your subject lines more powerful, you can try different strategies, including:

  1. Adding power words
  2. Promising some benefits
  3. Hitting recipients’ pain points
  4. Asking questions
  • Be Focused

After writing compelling subject lines, it’s time for your email body to impress readers and force them to take specific actions. However, it’s not that simple. To encourage your email recipients to take the desired actions, you always need to stay focused and not add unnecessary details.

Moreover, you must pick the right words and tone that resonate with your message and motivate recipients to click the CTA button. For that, you must be clear about the benefits you want to achieve from your email marketing campaigns. Knowing what you want could make the next step much easier.

  • Add CTAs

CTAs (call to action) are essential for all marketing emails. CTAs are actually the prominent buttons or links that help people quickly subscribe to a newsletter or take any other action. Providing all the information to readers is useless if they don’t know how to purchase your products or services.

The thing that matters most in email marketing is your CTAs. Emails are usually crafted to encourage people to take specific actions, and to facilitate those actions, you need to add CTAs. So, make sure your CTAs are prominent and can help recipients quickly discover what to do next.

  • Add the Engagement Factor

Add the Engagement Factor


No matter for what purpose you are writing an email, its content must always be engaging. Generally, most people don’t want to read emails; they just want to get the exact information and close them. If you want to improve conversions, add the engagement factor to your emails so that readers read the entire content from the first word to the last.

If you lack writing skills and don’t know how to add the engagement factor, you can get some assistance from an AI-powered article rewriter. A versatile rewriter tool can make your text engaging and worth reading by polishing it, removing plagiarism, using the most relevant words, and bringing diversity to your text. If you want to boost conversions through emails, you can get a lot of help from them.

  • Carefully Proofread the Email Copy

Never send emails to your recipients without proofreading and perfecting them. While proofreading, you should thoroughly analyze everything, including the context, facts, language, and grammar. To perfect your copy, you can get feedback on it from others, especially expert email writers.

Apart from that, you should also use online tools for that. For instance, check the text using an online grammar checker. The grammar corrector can identify all the grammar, spelling, and punctuation mistakes and provide suggestions to rectify those errors. That’s how you can remove all flaws and make them worth reading.

  • Offer Loyalty Discount

Here is another great way to increase conversions. Usually, some marketers only promote their own products and offers and focus on their own benefits. Such emails don’t captivate readers’ attention. However, if you offer them discounts for signing up for newsletters or taking any other actions, they will take an interest in your emails and take some action.

In order to boost conversions and achieve the desired goals, make sure to provide something exclusive; it will surely work. That’s why many email marketers use this technique to help brands build a loyal customer base.

  • Provide Alluring Offers for Referrals

Using various email writing and marketing strategies but failing to achieve anything despite your efforts? Then, allure your email recipients by promising referral bonuses. Educate them about your referral programs. This practice can eventually turn your targeted audience into brand ambassadors, too, without investing a lot of money.

Final Words

Email marketing can help you reach new heights. However, you need well-crafted, captivating, and outstanding emails. Otherwise, no matter how many emails you send to your targeted audience, you won’t be able to reap the fruits of your efforts. In fact, many people will not even bother opening your emails.

To make your emails profitable, you should understand recipients’ needs, address their pain points, write compelling subject lines, add CTAs, proofread and edit, use modern writing tools, and check for plagiarism. Implementing all these strategies can surely help you conquer your quest. We hope you find these email writing tips helpful.


Shivani is a content writer at InviteReferrals. She writes SEO articles, blogs, and guest posts for businesses to improve website ranking on SERP. She follows a balanced approach for the quality of content and its marketing. She loves to do creativity, although she had an English major in her graduation.