Category - Marketing

Like its name suggests, emotional marketing is marketing and advertising efforts that primarily employ emotion to let your audience notice, learn, share, and buy. Emotional marketing typically touches on a singular...

Do you know what is a customer journey and why you need one? A customer journey is basically a story about knowing your users, how they respond when they visit your website, and what you can do to enhance their journey...

Have you ever think about the last time you have experienced something and had to tell your friends about it? If yes, it is known as word-of-mouth marketing (WOMM), and we experience it almost every day. That’s the...

If you are a follower of professional sports, then you must be aware of the fact that you can’t judge a player’s value or ability to perform down to a particular statistic the key metric is not enough to...

Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing, and each can be catered to address the marketer’s specific goals. Event...

Customer appreciation is the art of expressing gratitude towards your customers. It should be a consistent and fair approach towards engagement that conveys each customer is important to your success. Prioritizing...

Niche marketing means channelling all the marketing efforts towards one well-defined population segment. In other words, niche marketing is a very concentrated form of marketing. Marketers identify the niches to target...

We all love the recognition for our efforts. Do you remember the last time someone appreciates your work — it stuck in your mind and meant something, didn’t it? But if we talk about employee recognition, it is not...

Social currency means your influence on social networks, online and offline communities, and the standard by which others share your business.  Are you doing anything that stands out from the competition? Do people...

A strategic alliance is partnering with a vendor to ultimately partner up with your customers’ needs. Read this blog to know in detail about the importance of strategic alliances. An enterprise or an organization might...