Referral marketing is a powerful technique for increasing awareness of and sales at your e-commerce store. Using referral program software for this purpose simplifies the process. Besides taking care of all the aspects of referrals, it also keeps track of all the related information and gives you useful insights to improve your referral or brand ambassador program.
This blog discusses the benefits of using referral software for your eCommerce store’s referral marketing and also introduces five of the best referral software for e-commerce.
What are the benefits of using the best referral software for e-commerce?
Businesses perform some tasks by assigning them to their staff and other tasks by automating those. One of the tasks that can be automated is referral marketing. Automating it using the best referral marketing software would make it faster, easier, and more efficient. Its other benefits include-
- Requirement of fewer resources than what it would take to do it on your own.
- Simplifying the entire process for yourself and your customers.
- Reducing your paperwork.
- Automatically reward successful referrals.
- Facilitating the easy promotion of your program.
- Engaging and updating members on their referrals and rewards.
- Personalizing the experience for your customers.
- Streamlining the process.
- Enabling viral marketing of your e-commerce brand.
- Increasing your returns on investment.
5 of the Best Referral Software for
We’ve picked out five of the best referral software for eCommerce so that e-commerce stores can go through the features and offerings of these to make their choice.
Used by more than 20,000 businesses in over 25 languages, InviteReferrals is one of the most trusted referral software for e-commerce. Designed for both website and mobile apps, it has all the features and functionality needed for running the best referral programs. You can install it easily in just a click without the help of developers.
InviteReferrals referral program software integrates with more than 20 platforms including BigCommerce, Shopify, 3dCart, BuildaBazaar.com, cs.cart, Joomla, etc. For custom setups, their developers give you a small copy-paste code. The tool has analytics to measure every aspect and step of the referral program.
- Multiple events rewarding
- Customizable reward logic flow
- Multi-lingual referral program setup
- Complete automation
- Spam prevention
- Multiple campaign types
- Influencers identification
- Developer APIs
Pricing: No free version available. However, there is a 14-day free trial offered. The basic plan starts at $99 per month. The standard plan is offered at $249 per month. And the enterprise plan is priced as per the client’s requirements.
2. Referral Factory
Referral Factory is the second-best referral software for eCommerce on our list. It focuses on customer experience. It lets you create a global presence by running referral programs in more than 19 languages. It offers numerous templates which you can customize using its easy-to-use drag and drop editor.
Though it is good software, it lacks vital features such as spam prevention in the basic plans. Likewise, you get dedicated support only on expensive plans. Another issue with this software is that at times referrers can’t see who they’ve referred to.
- 1000+ Customizable templates
- Landing page builder
- Drag and drop builder
- Unlimited campaigns
Pricing: There is no free version. But it offers a 15-day free trial. The basic plan is priced at $95 per month. The most advanced plan is priced at $300 per month. Based on the number of users, the plan’s pricing would vary.
3. Referral Rock
Referral Rock is another powerful referral program tool for e-commerce platforms. Using it, you can create and customize a comprehensive referral program. You can integrate it directly into your marketing and customer interaction channels to ensure a seamless experience across all touchpoints.
Referral Rock offers pre-drafted messaging to simplify things for e-commerce platforms and their customers. You also get personalized referral codes and unique links. The tool integrates with WooCommerce, Shopify, 3dCart, Magento, BigCommerce, and more. Its only con is its limited custom fields.
- Landing page builder
- Tiered, two-tiered, and time-based rewarding
- Landing page builder
- Fraud detection
- Member email campaigns
- Automated member invites
Pricing: The pricing plan begins at $200 per month. The most pricey version costs $800 per month. If needed, the team can also customize a plan for your e-commerce business.
The next best referral software for eCommerce on our list is Ambassador. It is intuitive and easy to use and lets you create customized referral programs. It lets you enhance your customer experience by testing various rewards for different campaigns. Besides, you can customize its design and layout to match your brand.
It also has options for omnichannel referrals and selling. This enables reaching out to referrals on multiple platforms without jumping from dashboard to dashboard. Another speciality is that it enables region-specific payouts, just like InviteReferrals. The downsides are that it is suitable for enterprises alone and its setup is time-taking.
- Multi-channel campaigns
- Landing page builder
- Region-specific payouts
Pricing: Get in touch with the vendor to know about the pricing details.
5. Mention Me
Mention Me stands out from the crowd in that it offers name-sharing. That is, your referrers can share their names as referral codes, rather than just a referral link or code. This tactic brings more referrals to your brand as it reduces friction and ushers a seamless user experience.
However, Mention Me has its demerits. Unlike the other referral marketing tools discussed in this blog, Mention Me doesn’t allow you to edit or set up your campaigns yourself. Their team takes up the responsibility. But you’ll be able to view the running campaigns, metrics, and tests. So, those businesses that don’t want to be too technically committed can go for it.
- Name sharing
- Easy integration
- Allocated account managers
Pricing: Unlike the other best referral software for eCommerce discussed in this blog, Mention Me has an entirely varied pricing model. Rather than charging a flat monthly fee, clients will be charged for every buyer that comes through referrals.
Referral marketing is a powerful technique to increase your customer base. Besides growing their size, you also get to boost their brand affinity. This gets them to spread your brand more and also buy more from you to redeem the benefits. So, pick the best referral software from our list and start using it to enjoy the benefits!
Ans Referral marketing is the technique of promoting your brand’s offerings to new customers through your existing happy customers.
Ans A referral program software is a tool that lets businesses automate the process of referral marketing. That is, it takes up the enrolling, managing, rewarding, and tracking of the brand’s referrers.
Ans A referral program software relies on the potential of happy customers to bring in new customers and sales. It rewards referring customers by motivating them to advocate on your behalf. It automates referral campaigns, making the process simple for businesses.