8 Best Referral Program Software to Drive More Referrals

8 Best Referral Program Software to Drive More Referrals

‍Referral marketing has become one of the most effective strategies for businesses to drive growth and increase revenue. By leveraging the power of word-of-mouth, businesses can tap into their existing customer base to acquire new customers and expand their reach. 

To implement a successful referral program, businesses need the right tools and software that can streamline the process and maximize results. In this article, we will explore the best referral program software available in the market and how it can help you drive more referrals for your business.

Before we dive into the best referral program software, let’s understand why referral marketing is such a powerful strategy. 

Why Referral Program?

Referral marketing leverages the trust and influence of existing customers to acquire new customers. When a satisfied customer refers your business to their friends, family, or colleagues, it carries more weight than any traditional marketing message. 

People trust recommendations from people they know, and they are more likely to try a product or service that has been recommended by someone they trust. Referral marketing allows businesses to tap into this trust and influence to acquire high-quality leads and customers.

Key Factors to Consider When Choosing Referral Program Software

When choosing best referral program software, there are several key factors to consider. These factors will help you evaluate which software is best suited for your business and will deliver the results you are looking for. Here are some key considerations:

  1. Ease of Use: The software should be user-friendly and easy to navigate, both for you and your customers. It should have a simple and intuitive interface that allows you to set up and manage your referral program without any technical expertise.

  2. Integration: The software should seamlessly integrate with your existing systems, such as your CRM, email marketing software, and website. This will allow you to track and manage referrals efficiently and automate the process as much as possible.

  3. Customization: The software should allow you to customize your referral program to align with your brand and marketing objectives. You should be able to customize the messaging, rewards, and incentives to create a unique and compelling program that resonates with your customers.

  4. Tracking and Analytics: The software should provide comprehensive tracking and analytics capabilities. You should be able to track the performance of your referral program, measure key metrics, and gain insights into the effectiveness of your campaigns. This will help you optimize your program and make data-driven decisions.

  5. Customer Support: Look for software providers that offer excellent customer support. You may encounter technical issues or have questions about setting up and managing your referral program. Having access to responsive and knowledgeable customer support can make a big difference in the success of your program.

Now that we understand the key factors to consider, let’s explore some of the best referral marketing software available in the market.

Best Referral Program Software to consider

1. InviteReferrals


If you’re in search of top-notch referral program software, then look no further than InviteReferrals. This platform offers exceptional technology and a wide range of features that make it easy to create and oversee an efficient referral marketing program.

InviteReferrals provides robust reporting and analytics to improve performance, guaranteeing customers have the best possible experience when recommending products or services to their friends or family.

It’s also incredibly user-friendly for setup; there are numerous customizable templates available for creating email campaigns and swiftly increasing visibility into the program.

Key Features 

  • Fully customizable campaigns
  • Multiple referral and social sharing options
  • In-depth analytics
  • Supports multiple platforms
  • Customizable reward logic flow
  • Personalized coupon-based program
  • Role-based Collaboration

Pricing: InviteReferrals begin at $79 per month (billed annually) or $99 per month for a month-to-month plan for the Basic plan (below). A 14-day free trial is available, which includes 100 new referrers.

2. Gather


Gather is another referral program software that enables retailers, direct-to-consumer companies, eCommerce brands, and publishers to leverage peer-to-peer referrals to increase revenue, grow their customer base, and enhance their brand presence. 

Gather’s platform allows you to personalize your messaging and attribution, while also rewarding users for referring others. This encourages your existing customers to become actively involved in your marketing efforts, ultimately increasing conversions and referral bonuses.

Key Features

  • Referral tracking
  • Reward management
  • Automated Campaigns
  • Campaign Customization
  • Analytics and Reporting
  • Multi-program and multi-tier support
  • Integrations

Plans and Pricing

Gather offers paid plans starting at $350 per month, with pricing varying depending on the size and growth stage of your business. It is more applicable for mid-market and enterprise plans that want to build a robust referral program that delivers results.

3. GrowSurf


If you’re looking for referral software that allows you to effortlessly develop a customer referral program, GrowSurf is a great choice. It offers the ability to measure how many leads each referral generates and provides referral incentives such as gift cards or unique discounts. It is perfect for SaaS marketers and IT firms.

Key Features

  • Automated referral process from end to end. 
  • Offers customization for unique campaigns.
  • Offers a variety of referral portal templates to choose from.
  • Real-time analytics
  • Mobile friendly Campaign
  • Scalable pricing
  • Excellent customer support:

Plans and Pricing

GrowSurf offers a Start-Up Plan for $200 per month, a Business Plan for $400 per month, and an Elite Plan for $600 per month.

4. Viral Loops

Viral Loops

For newsletter creators, fintech startups, and eCommerce companies, Viral Loops is a robust viral marketing platform that enables you to run referral programs. It offers e-commerce referral campaigns, refer-a-friend programs, leaderboard incentives, and pre-launch referrals, among other methods. Though it is one of the more expensive products on the market, its powerful marketing capabilities make it worthwhile.

Key Features

  • Easy setup and launch
  • Customization
  • Automated Rewards
  • Tracking and reporting.
  • Fraud prevention
  • Two-way referral programs
  • Gamification

Plans and Pricing

Viral Loops offers a Start-Up Plan for $34 per month, a Growing Plan for $69 per month, and a Power Plan for $208 per month. They also offer custom Enterprise solutions with unlimited participants and a dedicated account manager.

5. Vyper


Vyper is one of the best referral marketing tools available that makes it easy to create engaging campaigns and reward customers for referring friends. It allows you to conduct sweepstakes and leaderboard competitions to increase brand loyalty and attract new fans. Vyper’s referral marketing platform makes it simple to target new clients while also rewarding existing ones.

Key Features

  • Vyper allows you to build one-off campaigns that boost consumer engagement and revenue. These campaigns create fresh referrals and profits through viral sharing and social media behaviors.

  • Vyper offers the ability to conduct evergreen loyalty, referral, or incentive programs. You can award points for purchases, referrals, and social media activity as an incentive for referring clients.

  • The platform helps you make the most of your budget by increasing conversion rates, generating referral traffic, and gaining social followers through engaging contests and reward programs.

  • Vyper allows users to create beautiful campaigns in three different display modes: a Thank You Dashboard, a Landing Page, Embedded Forms, and an intercom-style Widget.

Plans and Pricing

Vyper is free to use, and you’ll only be charged when you start your referral campaign. Paid plans include the Enterprise Plan for $149 per month and the Agency Plan for $299 per month. They also offer a 15-day money-back guarantee if you are not satisfied.

6. Talkable


Talkable is known as “the creators of business digital ecosystem referral marketing” and guarantees sustained, incremental revenue growth for any company or service. Talkable uses customer data to identify and attract new customers, as well as refer others who may be interested in using the service.

This allows Talkable to provide highly customizable, robust referral solutions that drive more engagement and lead to business growth.

Key Features

  • Automated referral program 
  • Offers A/B test hypothesis algorithms.
  • Insightful reports aligned with business objectives.
  • Use sophisticated segmentation

Plans and Pricing

Talkable’s pricing is not publicly available, as it is based on your business’s annual revenue. They offer three structured, monthly priced plans: the Standard Plan, the Plus Plan, and the Premium Plan, each with varying operational check-ins and managed campaigns.

7. Referral Factory

Referral Factory

Referral Factory provides referral program management software that can help you easily launch a successful referral program. It is easy to use and does not require sophisticated steps or coding, making it perfect for beginners or novice marketers. With features such as an easy-to-use system, campaign tracking, and a powerful referral rewards program, Referral Factory is one of the top referral marketing solutions available.

Key Features

  • 100+ customizable templates, including widgets and popups
  • Tracking and analytics suite
  • 200+ referral rewards and incentives
  • Flexible webhook and API
  • Multiple integrations with tools you use like HubSpot, Zapier, Intercom, Zoho, and more

Plans and Pricing

Referral Factory offers a 15-day trial period for each of their structured paid plans. After the trial period, you can opt for their Starter Plan for $95 per month, Basic Plan for $200 per month, or Pro Plan for $300 per month. You can also book a demo for their Enterprise Plan, which provides a more customized referral solution.

8. ReferralCandy


ReferralCandy provides several tools to help you manage your referral program. You can generate custom referral codes, track outcomes, and connect the software with popular eCommerce systems like Shopify and WooCommerce. ReferralCandy makes it easy to spot fake referrals and instantly delete them from your program.

Key Features

  • Easy integrations.
  • Referral nudges
  • Customizable rewards
  • Referral fraud prevention
  • Referral performance tracking.
  • Integrations with other marketing tools

Plans and Pricing

ReferralCandy offers a 30-day free trial, after which you can choose from their Premium Plan for $49 per month or their Enterprise Plan for $3,999 paid annually.


Implementing a referral program software can be a game-changer for your business. By leveraging the power of word-of-mouth, you can acquire high-quality leads and customers who are more likely to convert and become brand advocates themselves. The software mentioned in this article provides a range of features and capabilities that can help you build and manage a successful referral program.

 Consider your business needs, budget, and marketing objectives when choosing the best referral program software for your business. With the right software in place, you can supercharge your referral program and drive more referrals to boost your business growth.


Shivani is a content writer at InviteReferrals. She writes SEO articles, blogs, and guest posts for businesses to improve website ranking on SERP. She follows a balanced approach for the quality of content and its marketing. She loves to do creativity, although she had an English major in her graduation.