referral marketing stats

What referral marketing stats can I see for my campaign?

Referral marketing performance can be best measured by the numbers. The InviteReferrals app automatically tracks email and social media sharing and gives detailed analytics about your campaign at both the campaign and participant levels.  You can access these analytics from your analytics section in the admin console. You can also activate the daily or weekly reports from the admin panel. Below we give a brief about some of the analytics available.

Campaign level analytics overview

you can get an overview of how your customer referral program is performing. The overview includes metrics like invites sent in the current month, total invites sent, Facebook shares, tweets, email invites etc. It also shows the total referral visits and conversions happening. You can export all this data in an excel sheet. A sample of the Analytics overview is shown below.

Referral Statistics

Real-time analytic charts

You can see real-time daily/weekly/monthly referral marketing performance numbers. This data can also be exported as an excel sheet. A sample is shown below


Identify influencers and top referrers

InviteReferrals generates customer leaderboards based on multiple filters like invites sent, site visits and conversions. This helps to identify and reward the influencers. You can also check each customer’s referral profile to filter out potential cheats. A sample is shown below.

Referral Marketing Leaderboards
Referral Marketing Leaderboards

Customer level Referral marketing profile

You can even track referral data at the individual customer level. You can see a basic customer profile, an overview of referral numbers invites sent for each campaign, referral sales/conversions details and coupons issued.


Referral Email Stats

You can see total emails sent, open rate and click rate. You will be surprised to see that the open rate and click rate are up to 10 times higher than the normal email marketing campaigns.

Email- Stats

Referral Sales/conversion Stats

You can view and export all the referral conversion data based on multiple available filters. A sample is shown below



Co-founder, InviteReferral. Spreads the word about each new awesome feature of customer referral program. Loves to talk to customers, marketers and tech enthusiasts.