Referral Giveaway by Naturalmantra.com

Naturalmantra.com designed a referral giveaway to create social buzz, and virality and to increase sales. Naturalmantra sells organic wellness product online and uses buildabazaar platform to power their online store. Below is a brief summary of referral giveaway implementation.

Goal

To increase sales and increase visibility through instant Referral Giveaway

Incentive

Rs 500 Gift voucher of Naturalmantra on inviting 100 friends

Results of Referral giveaway

1. increase in Sales,
2. Increase of brand visibility through customer referrals

Integration of referral widget

1. Home page – integrated Referral popup that opens only on the first visit.
2. Thank you page: Referral popup on the page shown post online transaction.
3. Facebook fan page timeline application.
4. Embedded refer and earn banner in all their emails

Analytics

Naturalmantra could monitor complete analytics of their referral giveaway. They exported the data of all the friends invited and used it for retargeting through ads.