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100+ Marketing Statistics & Trends to Follow in 2022

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Nowadays, the global market is vibrant and unpredictable in trends, technology, and tactics. Such uncertainty strengthens the competition between brands and helps them adapt marketing strategies based on data-driven outcomes and analytics. So, today in this post, we will discuss 100+ marketing statistics and trends that will help brands expand and target customers across different direct and indirect channels.

Marketing Statistics and Trends You Should Be Aware of

  1. Email collection forms successfully converted viewers, with a 15% conversion rate in 2020. (HubSpot State of Marketing Report.)

  2. Events placed at the start of videos serve the best, with a conversion rate of 12.7%. (HubSpot State of Marketing Report)

  3.  Only 17% of marketers utilize landing page A/B tests to enhance conversion rates. (HubSpot.)

  4.  3.5% of eCommerce website visits via mobile are converted into purchases than 3.9% on desktop. (Statista, 2021)

  5.  Media & Entertainment has the highest form-fill conversions on landing pages. Catering & Restaurants have the highest click-through conversions on landing pages. (Unbounce, 2021)

  6.  Email visitors are the most likely to convert on forms — and people coming from search ads are the least likely. (Unbounce, 2021)

  7. The highest bounce rates are on social (45%), followed by direct (44%). (Kibo, 2021)

  8.  Ecommerce Buyers are around 4X more loyal to eco-friendly businesses. (Net0, 2021)

  9. Consumers are most frustrated with inconsistent brand messaging. (MoEngage, 2021)

  10.  39% of B2B customers want self-serve options. (Statista, 2020)

  11.  Mobile Search 64% of SEO marketers call mobile optimization an effective investment. (HubSpot Blog Research, 2021)

  12. The average American has access to over 10 connected devices in their household. (Statista, 2021) 

  13. Mobile devices, except tablets, generated about half of all website traffic globally. (Statista, 2020)

  14.  Mobile web traffic has consistently accounted for almost 50% of all global web traffic since the beginning of 2017. (Statista, 2020)

  15.  Nearly 25% of companies invest in mobile optimization as a top SEO tactic. (HubSpot, 2020)

  16. Over 50% of marketers state keyword rankings and organic traffic are the top ways they assess the success of their SEO strategies. (HubSpot State of Marketing Report, 2021)

  17. 71% of marketers state using strategic keywords was their number one strategy for SEO. (HubSpot State of Marketing Report, 2021)

  18. Google utilizes 810 unique SERP features. Of those, 161 are discovered on more than 0.2% of keywords. (seoClarity, 2020)

  19.  The average CTR from image results on Google is 0.21%, but it differs widely by industry. (seoClarity, 2020)

  20. Website is the #2 channel utilized in marketing behind social media. (HubSpot State of Marketing Report, 2021)

  21.  69% of marketers invested in SEO in 2021. (HubSpot State of Marketing Report, 2021)

     
  22. Voice Search 52% of voice-assistant users declare they use voice tech several times a day or nearly every day. (The Smart Audio Report, 2020)

  23. 24% of Americans 18 and older own a Smart Speaker or about 60 million people. (The Smart Audio Report, 2020)

  24.  As of 2020, 62% of Americans voiced they had used some voice assistance technology. (Edison Research, 2020)

  25.  62% of those in the U.S. age 12+ use voice-operated assistants. (Edison Research, 2020)

  26. 18% of Americans age 18+ own a car with an in-dash information and entertainment system. (Edison Research, 2020)

  27.   48% of companies that have a content marketing strategy leverage blogging. (HubSpot Blog Research, 2021)

  28.  56% of marketers who use blogging say it’s useful, and 10% say it yields the biggest return on investment. (HubSpot Blog Research, 2021)

  29.  54% of decision-makers state they spend over 1 hour per week reading and reviewing thought-leadership content. (Edelman/LinkedIn 2021)

  30.  WordPress users generate about 70 million new posts and 77 million new comments every month. (WordPress, 2020)

  31.  Video is one of the top investments for B2B brands in 2022. (Content Marketing Institute, 2021)

  32.  Video is the number one format marketers used in their content strategy in 2021. (HubSpot State of Marketing Report, 2021)

  33.  87% of video marketers express that video has improved their website traffic. (Wyzowl, 2020)

  34.  80% of video marketers claim that video has directly improved sales. (Wyzowl, 2020)

  35.  After Google, Facebook is amongst the widely used video platform. (Statista, 2021)

     
  36. Content Strategy 82% of marketers actively employ content marketing. (HubSpot State of Marketing Report, 2021)

  37. More than 60% of marketers calculate the success of their content marketing strategy through sales. (HubSpot State of Marketing Report, 2021)

  38.  70% of marketers actively invest in content marketing. (HubSpot, 2020)

  39. Web traffic is among the top 2 most-common parameters of measuring the success of content marketing strategies. (HubSpot, 2020)

  40.  24% of marketers plan on expanding their investment in content marketing in 2020. (HubSpot, 2020)

  41. Marketers design content for multiple audience segments — marketing to 3 audience segments is most common. (HubSpot, 2020)

  42.  About 40% of marketers say content marketing is essential to their overall marketing strategy. (HubSpot, 2020)

  43.  Audio 80% of marketers who leverage audio content and podcasts plan to invest the same or more budget in 2022. (HubSpot Blog Research, 2021)

  44.  Only 16% of marketers state they’ve invested in audio chat rooms like Clubhouse and Twitter Spaces. (HubSpot Blog Research, 2021)

  45.  28% of the U.S. population over 12 years old listens to podcasts every week. (Infinite Dial, 2021)

  46. In 2021, the average listener spent 16:14 hours a week with online audio. (Infinite Dial, 2021)

  47. Spotify is the most popular online audio brand. (Infinite Dial, 2021)

  48. The average listener listens to 8 podcasts a week. (Infinite Dial, 2021)

  49.  69% of Americans use Facebook. (Statista, 2021)

  50.  98.3% of Facebook users access the app on mobile. (Statista, 2021)

  51. Daily active users (DAUs) on average for Q4 2021 reached 1.8 billion, an 11% year-over-year increase. (Facebook, 2021)

  52.  As of 2021, Facebook has more than 2 billion monthly active users. (Statista, 2021)

  53.  Marketers consider Facebook is the most popular social media platform among all age groups. (HubSpot Blog Research, 2021)

  54.  eMarketer predicts that Instagram will reach 1.1 billion users in 2022. (eMarketer, 2021)

  55. Instagram currently owns 500+ million active daily users. (Instagram, 2021)

  56.  Users spend an average of 10 hours a month on Instagram. (Hootsuite, 2021)

  57. Instagram is the second-best performing social media platform for marketers. (HubSpot State of Marketing Report, 2021)

  58. 45% of marketers already use infographics, while 38% plan to leverage it for the first time in 2022. (HubSpot Blog Research, 2021)

  59.  Global social media users are expected to reach nearly 3.43 billion in 2023. (Statista)

  60. In 2019, TikTok was the third most downloaded non-gaming app globally, with more than 1.5 billion downloads. (Statista, 2020)

  61. Almost a quarter of online U.S. adults say they have come across videos posted on TikTok. (Statista, 2020)

  62. Users will spend around 30 minutes a day on Instagram in 2020. (eMarketer, 2020)

  63. Twitter Twitter has over 319 million users. (Statista, 2021)

  64. In the list of the world’s most visited websites, Twitter ranks #12. (SEMrush, 2021)

  65. 64% of small businesses say their email copy is effective or very effective. (AWeber, 2020)

  66. 45% of small businesses with effective or very effective email copy have 26% or higher average open rates. (AWeber, 2020)

  67.  Email Segmentation Audience segmentation is one of the top three tactics marketers use in email marketing. (HubSpot State of Marketing Report, 2021)

  68. Marketers who used segmented campaigns noted a 760% increase in revenue. (Campaign Monitor, 2019)

  69.  Almost 30% of marketers surveyed use audience segmentation tactics to improve email engagement. (HubSpot, 2020)

  70.  Email Usage Roughly 80% of marketers have reported increased email engagement over 12 months. (HubSpot, 2020)

  71. 40% of consumers say they have at least 50 unread emails in their inboxes. (Sinch, 2020)

  72. The number of global email users will grow to 4.48 billion users by 2024. (Statista, 2021)

  73.  A 1,000 small business owners’ study showed that email marketing was the second most effective medium for building brand awareness. (Campaign Monitor, 2019)

  74.  Email marketing has the highest return on investment for small businesses. (Campaign Monitor, 2019)

  75. In the U.S., 21% of email opens happen between 9 a.m. and noon. (Litmus, 2019)

  76. The top priority for marketers is generating leads. (HubSpot, 2020)

  77.  Over 60% of marketers said their CAC has increased in the past three years. (HubSpot, 2020)

  78. 49% of companies report that growing customer acquisition is their primary objective. (Ascend2, 2020)
  79.  Marketing Automation 76% of companies report using automation in 2021. (HubSpot State of Marketing Report, 2021)

  80.  47% of marketers use bots. (HubSpot State of Marketing Report, 2021)

  81. 92% of B2B marketers now have an ABM program, and 68% use automation. (Salesforce, 2020)

  82. The number of global email users will rise to 4.48 billion users in 2024. (Statista, 2020)

  83. More than half (53%) of marketers say webinars are the top-of-the-funnel format that generates the most high-quality leads. (Demand Gen Report, 2021)

  84. 53% of marketers state email has been the most effective channel for early-stage lead generation. (Demand Gen Report, 2021)

  85.  In 2021, 78% of marketers said their demand-gen budget would grow or remain the same. (Activate, 2020)

  86. 28% of marketers state using additional account-level fields helps improve their lead scoring. (Activate, 2020)

  87. Ad placement and audience targeting are the top ways advertisers drive more demand. (HubSpot, 2020)

  88. More than 75% of marketers say how their campaigns directly influence revenue. (HubSpot, 2020)

  89.  Only 35% of marketers said that comprehending the ROI of their campaigns is “Very Important” or “Extremely Important.” (HubSpot, 2020)

  90.  52% of marketers are currently using attribution reporting. (HubSpot, 2020)

  91.  91% of marketers are “somewhat confident”‘ or “very confident” that they’re investing in programs that influence revenue. (HubSpot, 2020)

  92.  15% of marketers gauge the success of their content programs by how many leads they generate. (HubSpot, 2020)

  93.  67% of companies use lead generation as the sole metric to determine content success. (SEMrush, 2019)

  94. 75% of marketers use their reports to show how campaigns directly impact revenue. (HubSpot, 2020)

  95. Less than 25% of marketers do not report how campaigns impact revenue. (HubSpot, 2020)

  96. Google Analytics is the top SEO tool employed by marketers. (HubSpot, 2020)

  97. In 2019, Snapchat was the most important social network for 44% of U.S. teens. (Statista, 2020)

  98. Snapchat offers six different advertisement formats on the platform. (Snapchat, 2022)

  99.  Social Media Management Facebook, Instagram, and Twitter lead the pack as the most common social media platforms marketers use. (HubSpot, 2020)

  100. Social listening is the number one tactic utilized by marketers. (HubSpot, 2020)

  101. Social media marketers’ most common publishing cadence is three to four times per week. (HubSpot, 2020)

  102. More than 50% of all businesses (60%) plan to increase their Instagram budget, and almost half plan to do the same for Facebook, YouTube, and LinkedIn. (Hootsuite, 2020)

  103.  73% of all marketers rank “increased acquisition of new customers” as their top outcome for social in 2021 (Hootsuite, 2020)

  104. 66% of marketers say social listening has increased in value for their organization over the past 12 months (Hootsuite, 2020)

  105.  45% of marketers mentioned “drive conversions” as a key business outcome for social in 2021. (Hootsuite, 2020) 

Wrap up

Marketing demands a strategy that ensures your business growth. While every business’s priority is its current customers, marketing efforts can assist you in expanding this base. Marketing efforts like social media posts and email campaigns let you engage existing consumers and also spread the word to new potential customers. We hope the above-mentioned marketing statistics help you do that.

Shivani

Shivani

Shivani is a content writer at InviteReferrals. She writes SEO articles, blogs, and guest posts for businesses to improve website ranking on SERP. She follows a balanced approach for the quality of content and its marketing. She loves to do creativity, although she had an English major in her graduation.

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