Shopify is one of the most convenient and popular e-commerce platforms on the market. Just setting up your store here isn’t enough, however. You need to market it efficiently to make the most of the platform and your business. We’re here to help you in this regard. This blog presents the best tips to help you in your e-commerce marketing for Shopify.
10 Best Tips on E-commerce Marketing for Shopify
Here are ten proven ways to help you in your e-commerce marketing for Shopify.
1. Test your store’s mobile settings
Not everyone who visits your e-store will do so using a laptop. Most people today shop online using their mobile phones. This makes it critical to ensure the mobile-friendliness of the different elements on your site. Every time you post a new product image, update product descriptions, include a CTA, or broadcast an ad, test its mobile responsiveness.
The new element should be viewable and/or capable of being interacted with through mobile devices. For instance, if you find that an image’s top portion is cut off while viewing on a smartphone, crop the picture so that it appears just like that of the desktop version.
2. Round off your product prices
Another effective tactic for e-commerce marketing for Shopify is rounding off your product pricing. Oftentimes, retailers online find adding broken-down figures like 550.50 INR or $199.99 in their product pricing. Though this may look affordable, it isn’t the right way. For, it won’t contribute towards making you appear professional.
To position your brand as a more reputable one, you need to present solid prices. Shopify setting can facilitate the automatic happening of this. Here is how you do it-
- Go to ‘Settings’ on your Shopify admin
- Navigate to ‘General’
- Click on ‘Store Currency
- Go to ‘Change Formatting’
- Set to ‘No decimals’
3. Optimize for search engines
Another way to successfully market your Shopify store is to optimize it for search engines. Here are some techniques that go into it.
- Meta Description: There will be an automatically generated description for your store. We suggest that you replace it with an appealingly crafted write-up. This will attract potential buyers to click through your listing from the search engine results.
- Search Console: Include your e-commerce site in Google Search Console. This way, you’ll get to know site errors such as server issues, broken links, and missing pages. Besides, you’ll also get suggestions on improving your HTML concerning meta descriptions and title tags.
- Sitemaps: A sitemap is a list of all the pages on your website. Shopify has a built-in XML sitemap functionality. Get access to this. For, this is mandatory while submitting your website to Google Search Console.
4. Display upselling offers
Another technique related to e-commerce marketing for Shopify is upselling. This involves motivating customers to purchase more expensive items related to the ones they choose to buy. Upselling is an affordable and effective solution to increase your customer’s lifetime value.
There are Shopify apps like ReConvert and Bold Upsell available to enable you to deliver upsells on pre-purchase and post-purchase pages, respectively. Make sure that the additional offers you make are something relevant and likeable for the customer. So, do detailed research on your customers and accordingly make offers.
5. Promote on free channels
E-commerce beginners often don’t have enough money for paid promotions. In such cases, it’d be wise to promote your e-store on free channels like social media platforms. Focus your marketing efforts on driving traffic to your site via retargeting ads. Choose those social media platforms where your audiences are largely found.
If you already have a fan following on a social media platform, share links to your products there on your account. If you don’t have an audience, reach out to fan pages in your niche. For instance, if you are promoting an organic food product, look for fan pages like “organic food lovers” and request the audience there to share your post, blog content, etc.
6. Run a loyalty and reward program
With competition in the e-commerce business world increasingly becoming fierce, you need to focus on building trust and making the most of your customers’ trust. Running a loyalty and reward program helps you in this regard. For when you run a loyalty and reward program, you get to connect strongly with your customers. This way, they’ll choose you over your competitors.
Through the program, you can assign loyalty points to customers on each purchase. They’ll be able to exchange these points for rewards such as discounts, free shipping, free products, etc. So, sales and profit through your Shopify e-store will increase. Use InviteReferrals software to automate the management of your loyalty and rewards program.
7. Include social proof
Having social proof on your site works. Your social proof can take shapes such as product ratings and reviews. They give a human touch to the digital environment. And they help because people believe in the recommendations of other people. Most shoppers look for these to determine whether or not to buy a particular item.
Here are some ways in which you can include social proof in your Shopify store.
- Display customer reviews on the product page
- Use the mark “Best Seller”
- Add product images that have been uploaded by customers
- Display the number of each product sold
- Have a section- “people who bought this also bought”
- Post reviews and ratings on social media platforms
8. Set up push notifications
Another e-commerce marketing for Shopify is setting up a push to encourage customers to buy from you. You can use these to motivate them to add more items to their carts or remind them of their abandoned carts. This can help customers take action in your favour.
NotifyVisitors push notification software works well for Shopify. It has a gallery where you can pick from a range of readymade push notification samples. It allows you to A/B two variants to determine what performs well with your audience. You can set targeting rules to deliver the right message to the right customer at the right time. Besides, it provides in-depth analytics as well.
9. Focus on your CTA
Your call-to-action matters a lot in persuading visitors to take an action in your favour. Your Call-to-action (CTA) can take different shapes such as images, buttons, text boxes, etc. And you can position your CTA anywhere on the page. It can be dispersed all over the page, at the top of a page, or at its bottom. While creating a CTA, remember the following-
- The CTA’s shape should be well-designed and attractive enough to catch the attention of your customers. It should be in a colour that stands out from the background.
- Display the CTA on a page area with strong visibility.
- It should convey the benefit your customer would enjoy by clicking through straightforwardly.
- Your message should be short and stir the shopper’s urgency.
- Use actionable words like “Learn more”, “Buy now”, “Get your discount”, “Check it out”, etc.
10. Make use of analytics
Shopify offers analytical reporting using which you can get an idea of how your store is performing in different aspects. You get to understand the amount of traffic and sales generated from various sales channels. You also get to know what affects conversion rates, positively or negatively.
With all this info at hand, you can derive valuable insights on how to improve your online store over time. You’ll gain a good comprehension of what works and what doesn’t, where you get most of your traffic from, which marketing channels you need to concentrate more, what tactics you need to employ to increase conversions, and more.
E-commerce marketing for the Shopify store isn’t rocket science. You just need some techniques up your sleeve. This blog has discussed some of the best ways to lay the foundation for effectively promoting your brand, attracting high-quality traffic, increasing sales, beating the competition, and establishing yourself as a reputed e-commerce brand in the long run.