Conversion Webhook




Conversion Webhook is a HTTP callback triggered when there is goal conversion.


How To Set

1) Edit Campaign.

2) Go to “Website Integration” section.

3) Add the HTTP callback url in Conversion Webhook field under track conversions.








You will get a post back call on your webhook url with following GET PARAMETERS as soon as there is a referral conversion. You can then use this data as per flow requirements

Parameter Description Value
conversion whether a successful conversion or not success / fail / pending
referrer_name name of the referrer (who referred his friend) Robert Downy
referrer_email email id of the referrer
referee_name name of the referee (friend) Cristian Bale
referee_email email id of the referee
orderID orderID passed by you in javascript code ASDXXXXX
purchaseValue purchaseValue passed by you in javascript code 1000
referrer_converts No. of conversions by referrer 2
referrer_customValue custom value passed for referrer xxxxxxx
goal_complete whether the goal has completed. Eg. If you are rewarding referrer on 5 conversions, then for 5th conversion it will be 1 else 0 1
Aman Gupta

Aman Gupta

Co-founder, The product guy at inviteReferrals. Ensures that the best industry practices are built right into your customer referral program.

1 comment

  • Hi

    I am little confuse with this conversion webhook callback url, I’m not able understand how can I get information regarding conversion. Could you please give us an real time example with some dummy data.