Every online store wants to increase traffic and conversions. But even after putting together a basic strategy, deciding what marketing tactics you should try can be challenging. This blog has an overview of eCommerce...
Starting and running a successful affiliate program can be challenging. After all, you need to find and train the right organizations, choose the right commission, and plan to track your success. You also need to make...
You might not have heard a lot about reputation marketing. That’s because it’s only an emerging field. It blends the elements of reputation management and brand marketing. It’s gradually gaining popularity because, if...
Marketing automation saves a lot of time for businesses by automating repetitive manual tasks. If you’re a business using automation or looking to include it soon, you’d benefit by knowing the important statistics in...
The Digital World’s impact grows as soon as the number of people online grows. What other people are saying about your brand can affect your real-world life. It is therefore imperative to have an online reputation...
Marketing is a process that involves activities a company takes to promote the product or services among the target audience. It involves steps taken to Identify the customers and what you can offer them to meet their...
Loyalty programs are said to be one of the most powerful and effective ways of increasing revenue and stimulating the loyalty of customers. The prime reason why brands invest in loyalty and reward programs is that it...
Several years ago, a hefty amount was spent by businesses for advertising via Radio, TV, and Print to promote their brand. However, it was a very costly affair and made it difficult for companies to stand out. Moreover...
With the digital world presenting numerous opportunities and communities, the possibilities of marketing your business online have become endless. You just need to put in some creativity and effort to make the most of...
Lead generation, the process of identifying and bringing in new prospects to one’s business, is crucial for growth- but is getting tougher by the day. You can develop an effective lead generation strategy only by...