Category - Marketing

Today, in this competitive era, setting up prices for your products and services can be challenging. If you set prices too high, and you will miss out on valuable sales. On the other hand, if you set them too low, and...

Today, customer engagement has become a buzzword among online businesses, as it measures a brand’s interaction with its customers across all touchpoints during its lifecycle. Constantly engaging customers on a...

When we talk about product strategy, it indicates a roadmap required to develop your product or feature. It encompasses all of the tasks that your team requires to achieve your business goals. Your team will utilize...

Nowadays, there is a lot of buzz about leveraging the potential of visual marketing strategy and visual user-generated content to engage users with brand promotions and activities. 2021 is all about visual marketing...

Today, the world has become fast-paced like never before; therefore, advertisers need to race to keep up with consumer behavior and trends and upgrade their advertising techniques. A study by the Technical University of...

Like its name suggests, emotional marketing is marketing and advertising efforts that primarily employ emotion to let your audience notice, learn, share, and buy. Emotional marketing typically touches on a singular...

Do you know what is a customer journey and why you need one? A customer journey is basically a story about knowing your users, how they respond when they visit your website, and what you can do to enhance their journey...

If you are a follower of professional sports, then you must be aware of the fact that you can’t judge a player’s value or ability to perform down to a particular statistic the key metric is not enough to...

Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing, and each can be catered to address the marketer’s specific goals. Event...